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Content Marketing for Nonprofits: The So What, Who Cares Guide to Creating Memorable Messaging That Educates, Motivates and Inspires

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3.95  ·  Rating details ·  100 ratings  ·  6 reviews

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?

In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for

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Published August 1st 2013 by Jossey-Bass (first published January 1st 2013)
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Shannon Hall
Sep 10, 2020 rated it liked it  ·  review of another edition
Shelves: marketing
A little outdated but still lots of good info.
Dennis Fischman
Jun 29, 2015 rated it really liked it  ·  review of another edition
Shelves: nonfiction
In her earlier book The Nonprofit Marketing Guide, Kivi Leroux Miller spoke to those of us who are just warming up to the idea that nonprofits DO marketing. She told us a lot of encouraging stories, gave us useful tips, and pioneered the idea of the "quick and dirty marketing plan." For many nonprofits, that's still the best place to begin--or to return to, if your email, blog, newsletter, social media and so on need a shot in the arm.

Content Marketing for Nonprofits: A Communications Map for E
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Marcie
Jan 05, 2014 rated it it was amazing  ·  review of another edition
I got this book for Christmas last year and have been using it as a resource on and off all year. While I haven't been able to implement a LOT of the information yet, I expect the text and affiliated worksheets to help a lot in planning for 2015. ...more
Katie
Feb 27, 2014 rated it it was amazing  ·  review of another edition
Shelves: design
My to-do list is infinitely longer, my list of ideas is overflowing... and I can't wait to get started. This was a great guide, especially because it gives step-by-step ways to implement the advice (which many business books notoriously leave out.) ...more
db
Mar 02, 2014 rated it liked it  ·  review of another edition
Many good, specific ideas. Clear and concise writing.
Sandy DeWald
Nov 06, 2014 rated it it was amazing  ·  review of another edition
Excellent resource for content marketing in any industry, not just nonprofits. I've already recommended it to three other people. ...more
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