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Methods of Research in Social Psychology
Here is a detailed guide for students who will design and implement their own independent research. It examines the complete process of experimentation: asking the right question and translating it into a workable design, setting the stage for data collection, designing dependent variable measures, avoiding bias, conducting the post-experimental interview, and writing up t ...more
Published November 1st 1989 by McGraw-Hill Humanities/Social Sciences/Languages
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Elliot Aronson (Born January 1932) is listed among the 100 most eminent psychologist of the 20th Century, best known for his Jigsaw Classroom experiments, cognitive dissonance research, and bestselling Social Psychology textbooks. He is the only person in the 120-year history of the American Psychological Association to have won all three of its major awards: For distinguished writing (1973), for ...more