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Sonho Grande

4.18  ·  Rating details ·  3,300 ratings  ·  156 reviews
Jorge Paulo Lemann, Marcel Telles e Beto Sicupira ergueram, em pouco mais de quatro décadas, o maior império da história do capitalismo brasileiro e ganharam uma projeção sem precedentes no cenário mundial.

Nos últimos cinco anos eles compraram nada menos que três marcas americanas conhecidas globalmente: Budweiser, Burger King e Heinz. Tudo isso na mais absoluta discrição,
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Paperback, 264 pages
Published April 2013 by Primeira Pessoa (first published March 28th 2013)
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4.18  · 
Rating details
 ·  3,300 ratings  ·  156 reviews


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Marcelo Bahia
May 12, 2013 rated it liked it
Shelves: business, biography
A história deste trio é realmente fantástica. Uma evidência disso está no fato de este ser um livro bem interessante mesmo estando terrivelmente mal escrito.

Estou convencido de que minha decepção se deve a um problema de expectativas, que certamente não se aplicará a todos. Eu já era razoavelmente familiarizado com a trajetória dos três. Também já admirava os princípios empresariais seguidos por Jorge Paulo Lemann desde o início do Garantia, que hoje se espalham pelas empresas do trio ao redor d
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Mentor
May 27, 2013 rated it it was ok
Desisti.
A história tem tudo para ser interessante.
Mas o livro não é.
Jornalismo chapa branca, sem sal.
Apenas a história superficial, nenhuma leitura critica, nenhuma interpretação ou informação que não seja de conhecimento público.
Uma pena.
Luíza
Resumindo: meritocracia, partnership e redução de custos. Poderia ter parado de ler o livro no prefácio, já teria entendido os pontos mais importantes da obra.

Já não gostei que no início do livro ele exalta Sam Walton. Já li um livro sobre o Walmart e é um lugar que eu não quero nunca trabalhar. A redução de custos chega ao trabalhador e é massacrante.

Uma cultura organizacional que diz que "você não terá tempo para a sua família, mas será rico" é no mínimo ridícula, de acordo com os meus valor
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Marc
Dec 31, 2014 rated it really liked it  ·  review of another edition
A good business book, and for anyone interested in Brazilian business this is a must read.

I found it particularly interesting how the author blends the worlds of popular american business icons like Sam Walton, Warren Buffet and Jim Collins with Jorge Lemann and his team.

And while it is true, as noted in the book, they borrowed liberally from Wal-Mart and Goldman Sachs management techniques, in the end they deserve a bit more credit for their unique ability to execute strategy in Brazil's espec
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Paul
Mar 21, 2015 rated it it was ok  ·  review of another edition
This reads as though it needs (at least) two more sets of edits and significantly more research. Not well organized and no real perspective expressed by the author. It almost reads as a "as told by" in term of the content.
Madhur Rao
Aug 09, 2014 rated it really liked it  ·  review of another edition
The book talks about the rise of three Brazilian entrepreneurs who by their sheer hardwork, bold bets and a little bit of luck have risen to be some of the most powerful people in global business. The book is more a chronological order of how they moved from one business to the other and has lots of information. However, some of the key things they followed are practically universally applicable, but rarely followed are 1) Select young managers, give them big goals and incentivise them purely ba ...more
Júlio Pizzi Damião
Mar 08, 2014 rated it really liked it
Livro que te faz admirar as pessoas que formaram esse império de riqueza através da cultura meritocrática, mas que ao mesmo tempo te faz odiá-los pela falta de ética e pelo maquiavelismo, como quando compraram a Antarctica, situação em que mesmo sabendo que isso seria um claríssimo monopólio, conseguiram o que queriam. Ótima leitura para entender sobre empreendedorismo e gestão através de grandes brasileiros e para formar opinião sobre esse trio de empresários.
Amanda Alexandre
Aug 26, 2017 rated it liked it
No começo, achei a escrita fácil e de um puxa saquismo imberbe. Aos poucos, algumas más facetas da cultura agressiva do trio foram se mostrando, mas nunca em tom de crítica. Sempre desconfiei que Jorge Paulo Lemann era um cara muito bacana, mas não sei se caio de amores pela cultura que criaram com seu capitalismo pragmático pré-Vale do Silício. A estrutura de bônus de soma zero pode criar problemas, como acontece atualmente no Uber. A forma como automaticamente dispensam quem não gosta de sua c ...more
Murilo Andrade
Dec 08, 2017 rated it really liked it
I've always been a fan of the 3G guys Beto Marcel and Jorge Paulo. I really love their ego-free, discrete, meritocratic, target-centered, frugal management style. Even though an important part of the book was known to me, it still provided me several great insights.

The book starts like a Breaking bad season, showing first the end (in this case the acquisition of Anheuser-Busch), and showing how the past got us there. The story is mainly about Jorge Paulo's saga, since his education at Harvard, t
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Marcelo Abritta
May 29, 2017 rated it liked it
A história dos 3 é sensacional, mas eles tem que escrever eles mesmos um livro para contar.

A Cristiane Correa não conseguiu capturar a mente dos caras. A história é excelente, mas o livro não é muito melhor do que ler algumas matérias da Exame.
Cristobal
Mar 29, 2015 rated it really liked it  ·  review of another edition
I enjoyed this book more than I thought I would. Having heard about Lemann, GP Investimentos, Brito, etc. over the years. And even having had the opportunity to listen to Brito as a guest speaker I still there is a lot to learn about how Lemann and his partners developed a new way of managing business in what could be called hyper-capitalism. Even more incredible that this ideas and hacks came from as difficult a place to do business as Brazil.

The book might be a little bit light on the how-to
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Ananda
Mar 01, 2016 rated it liked it
“Sonho Grande” é um livro que, para mim, teve grande valor. Ainda que eu não seja da área de administração de empresas ou algo parecido, como brasileira entendo perfeitamente a necessidade da leitura de um livro como esse. Isso porque não se deve passar batido o nome das três grandes personalidades retratadas: Jorge Paulo Lemann, Marcel Telles e Beto Sucupira. Não apenas por serem estes alguns dos homens mais ricos do país, mas pela visibilidade que o trabalho genial destes empresários dá ao Bra ...more
Duda Espindola
Apr 30, 2015 rated it it was amazing
I am a fiction fan, period. So, reading about three real (and amazingly succesful) entrepreneurs were not exactly in my plans. However, this particular book was strongly recomended, so I thought I should give it a try. I am glad I did. These men's path to success was so thrilling and inspiring, and so full of unbelievable twists that I couldn't help voraciously reading it until the very last page. So, maybe that was it, their business genius were so filled with unbelievable stunts that kept me h ...more
Karen Zhang
The book tells the story of the legendary PE firm in Brazil and gives you a sense of how the Brazilian banking system and economy was like in the 90s. I think the author gave too many details on too many people involved in the business development process. You need to skip a lot to maximize efficiency.
Felipe
Aug 18, 2015 rated it really liked it  ·  review of another edition
Shelves: read-in-2015
A great story about the Brazilian Entrepreneurs behind AB InBev, Burguer King and Heinz.

Simple but important lessons about Human Resources management, vision and accomplishments.
Worth reading for entrepreneurs and any person in a management position.
Euller Barros
Jun 18, 2013 rated it really liked it
Vale a leitura para conhecer (mesmo que superficialmente) a história desse trio que mudou a cara do capitalismo brasileiro e tem alcançado projeção global, implementando um estilo de gestão diferenciado para alcançar resultados nas empresas que controlam.
Marcos Alves
Feb 13, 2017 rated it really liked it
Visão interessante de uma cultura agressiva de resultados que provavelmente não ecoará sobre a atual geração de profissionais e o mercado criativo/ tecnológico. Soa antigo.
Diego Venancio
Jan 26, 2015 rated it really liked it
Muito bom. Superou expectativas.
Kelly
Oct 27, 2015 rated it really liked it  ·  review of another edition
This review has been hidden because it contains spoilers. To view it, click here.
João Guilherme Brotto
A história do trio é interessante, mas tive alguns calafrios durante a leitura. A forte (e muitas vezes nebulosa) proximidade com políticos, os incontáveis episódios de assédio moral, o total descaso com as pessoas - tudo em nome da "meritocracia" e da redução de custos implacável - não é um modelo de sucesso pra mim.

Ler sobre sociedades com Eike Batista, depoimentos como o do hoje presidiário Sérgio Cabral falando sobre Beto ser um conselheiro de seu governo nas área de gestão e ver o estado do
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Ankit Agrawal
The story of the gentlemen behind the private equity firm that has captured headlines with its audacious deals, many of them in partnership with Warren Buffett. Not being interested in the Brazilian financial markets, most of the details of the trio's rise were not important to me. Neither could I relate to any of the companies being talked about, being totally unfamiliar with Latin American businesses. The title is also misleading, for the takeover of Burger King and Heinz is mentioned in just ...more
Ignacio Pallares Sevilla
Dream big is a financial roller coaster read. It will keep you on your feet, and it will make you hold tightly to your book from beginning to end. Lemann (together with Telles and Sicupira), will go down in history as one of the most influential, strategic, aggressive, and interesting businessmen in modern South American history. This book allows the reader to learn about the reclusive and somewhat secretive lives of these three titans. More importantly, it will help you understand that these me ...more
Eduardo
Oct 27, 2018 rated it it was amazing
Aula de gestão, ritmo de cinema.

A pesquisa de Cristiane Correa narra a maior jornada empresarial da história do Brasil – e uma das maiores do mundo –, uma história que impressiona muito, ao mesmo tempo em que se mostra incrivelmente pautada em conceitos simples. Os valores defendidos por Jorge Paulo Lemann, Marcel Telles e Beto Sicupira são consideravelmente básicos e fáceis de serem defendidos, mas obviamente se perdem na maior parte das grandes empresas, onde são distorcidos e esquecidos por e
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Hiep Nguyen
Dec 01, 2018 rated it really liked it
Bộ 3 tam hùng là nỗi khiếp sợ của nước Mỹ khi mua lại Budweiser thành công. Cách quản trị cực "khát máu" bằng cách sẵn sàng sa thải bất kỳ ai, BẤT KỲ AI nếu họ ko perform, dù là công thần như thế nào. Ép từ chức, cô lập, sa thải là điều rất phổ biến, hoàn toàn ko có "comfort zone" cho bất kỳ ai ở đây. 1 hệ thống tiêu biểu chạy theo performance, sẵn sàng tưởng thưởng cực cao cho talent dù là rất trẻ & sẵn sàng loại trừ mọi nhân tố gây cản trở tăng trưởng. Sự cạnh tranh khốc liệt, dèm pha, chơ ...more
Luis Fernando
Jul 22, 2018 rated it really liked it
Apesar de não ser uma autobiografia, aparenta ter sido escrito baseado em declarações de pessoas bem próximas ao trio. Bastante interessante a trajetória de Jorge Paulo ao longo de sua vida, assim como a importância e oportunidades que deu para àqueles que se mostravam interessados. No livro é possível observar a garra, interesse e visão de Beto Sucupira e Marcel Telles ao lado do precursor Jorge Paulo.

Algumas histórias ( ou estórias ) relatadas no livro são muito interessantes, as vezes cômicas
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Allwyn
Mar 06, 2017 rated it it was amazing  ·  review of another edition
A solid read on Brazilian Trio style of Managing business (MustRead)

A wonderful real on how the Brazilian Trio institutionalized the culture of Managing business in their way their mantra was simple and implemented all across the business they acquired this is one of those rare books which tells you what's needed to run great business and instead of reinventing you can just copy things from great other businesses running around.
The Author has done an excellent work in keeping it the book simpl
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Alejandro Riascos
You always hear great success stories of companies and entrepreneurs that scale into global corporations, but 90% are American, asian or European. It’s great to hear these latin businessman achieve global scale until co-investing with Warren Buffet and owning 3 of the most important American brands in different industries. It’s a great success story ! Their philosophy and culture, and how they made it happen will blow your mind.
Caleb Philbrick
Jun 29, 2017 rated it it was amazing  ·  review of another edition
Story of three Brazilian businessmen who started with very little and ended up buying Heinz, Anheuser-Bush and Burger King. One of my biggest takeaways was how deliberate they are - not just in business but in virtually all areas of their lives. They studied many historical cases, they tore down walls in offices, knew exactly the type of managers they were looking for (poor, young, and driven), and took risky but consistently measured bets. Very worthwhile.
Jairo
Jun 19, 2017 rated it it was amazing
Trio que implantou a política da meritocracia no mundo corporativo não só no Brasil, mas no exterior também. Algo que impulsiona seus profissionais desde assistentes a CEO, a dar o sangue pela companhia, assim renovando-a continuamente e a si próprio também. De uma forma geral, acredito que todos nós queremos ser reconhecidos pelo nosso esforço, e isso é o que falta na maioria das organizações empresariais do mundo.
Vinícius Mizobuti
Sep 13, 2018 rated it liked it
Livro interessante para aqueles que querem conhecer um pouco mais sobre a história do trio - mas em especial, a história de Jorge Paulo Lemann - e de uma cultura empresarial que tem demonstrado resultados extraordinários ao longo das décadas. No entanto, peca em não ser muito mais do que um relato descritivo, sem muito detalhes nem novidades, ou de contextualizar melhor todo o desenvolvimento das empresas do grupo em relação aos cenários político e econômico do país.
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“In the United States, most boards are benign, and the power resides primarily with the chief executive; boards tend to only become significant when it comes time to replace a failing CEO. The AB Inbev board, however, is the primary power center in the company. It exemplifies that boards can play a central role in setting BHAGs, developing strategy, sustaining culture, seizing opportunities and leading through tumultuous times. Without such a strong and unified board, AB Inbev would not have come through the 2008-09 challenges as strong as it did (and perhaps even not at all). The AB Inbev board pays constant attention to its own culture, disciplines and vibrancy, with as much fanatic attention as building and preserving the management culture of the company. Most important, it makes decisions and allocates capital for long-term shareholder value, measured in multiple decades, not in terms of quarterly moments. If more boards behaved this way, we would have better performing enterprises and lasting companies.” 1 likes
“I was looking at Latin America and who was the richest guy in Venezuela? A brewer (the Mendoza family that owns Polar). The richest guy in Colombia? A brewer (the Santo Domingo group, the owner of Bavaria). The richest in Argentina? A brewer (the Bembergs, owners of Quilmes). These guys can’t all be geniuses...It’s the business that must be good.” 1 likes
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