Goodreads helps you keep track of books you want to read.
Start by marking “Sonho Grande” as Want to Read:
Sonho Grande
Enlarge cover
Rate this book
Clear rating
Open Preview

Sonho Grande

4.18  ·  Rating details ·  4,311 ratings  ·  187 reviews
Jorge Paulo Lemann, Marcel Telles e Beto Sicupira ergueram, em pouco mais de quatro décadas, o maior império da história do capitalismo brasileiro e ganharam uma projeção sem precedentes no cenário mundial.

Nos últimos cinco anos eles compraram nada menos que três marcas americanas conhecidas globalmente: Budweiser, Burger King e Heinz. Tudo isso na mais absoluta discrição,
Paperback, 264 pages
Published April 2013 by Primeira Pessoa (first published March 28th 2013)
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Sonho Grande, please sign up.

Be the first to ask a question about Sonho Grande

Community Reviews

Showing 1-30
Average rating 4.18  · 
Rating details
 ·  4,311 ratings  ·  187 reviews

More filters
Sort order
Start your review of Sonho Grande
Mar 21, 2015 rated it it was ok  ·  review of another edition
This reads as though it needs (at least) two more sets of edits and significantly more research. Not well organized and no real perspective expressed by the author. It almost reads as a "as told by" in term of the content.
Dec 31, 2014 rated it really liked it  ·  review of another edition
A good business book, and for anyone interested in Brazilian business this is a must read.

I found it particularly interesting how the author blends the worlds of popular american business icons like Sam Walton, Warren Buffet and Jim Collins with Jorge Lemann and his team.

And while it is true, as noted in the book, they borrowed liberally from Wal-Mart and Goldman Sachs management techniques, in the end they deserve a bit more credit for their unique ability to execute strategy in Brazil's espec
Puneet Shetty
May 30, 2020 rated it it was amazing  ·  review of another edition
Most business books I have come across to date are largely based on either Americans or Indians. I didn't ever imagine myself reading a business book on Brazilians. The size of the achievements of these three gentlemen definitely was a cause to showcase to the world - starting a brokerage, then an investment bank and a private equity firm as well as along the way running Brazil's largest retailer, the world's largest brewer (personally, the epitome of a Big Dream), a popular fast food chain and ...more
Madhur Rao
Aug 09, 2014 rated it really liked it  ·  review of another edition
The book talks about the rise of three Brazilian entrepreneurs who by their sheer hardwork, bold bets and a little bit of luck have risen to be some of the most powerful people in global business. The book is more a chronological order of how they moved from one business to the other and has lots of information. However, some of the key things they followed are practically universally applicable, but rarely followed are 1) Select young managers, give them big goals and incentivise them purely ba ...more
Duda Espindola
Apr 30, 2015 rated it it was amazing
I am a fiction fan, period. So, reading about three real (and amazingly succesful) entrepreneurs were not exactly in my plans. However, this particular book was strongly recomended, so I thought I should give it a try. I am glad I did. These men's path to success was so thrilling and inspiring, and so full of unbelievable twists that I couldn't help voraciously reading it until the very last page. So, maybe that was it, their business genius were so filled with unbelievable stunts that kept me h ...more
Luisa Ferreira
Feb 19, 2014 rated it it was amazing
One of the best books I've ever read. It was beyond my expectations and I learned a lot with this book. Just brilliant.
Oct 27, 2015 rated it really liked it  ·  review of another edition
This review has been hidden because it contains spoilers. To view it, click here.
Murilo Andrade
Dec 08, 2017 rated it really liked it
I've always been a fan of the 3G guys Beto Marcel and Jorge Paulo. I really love their ego-free, discrete, meritocratic, target-centered, frugal management style. Even though an important part of the book was known to me, it still provided me several great insights.

The book starts like a Breaking bad season, showing first the end (in this case the acquisition of Anheuser-Busch), and showing how the past got us there. The story is mainly about Jorge Paulo's saga, since his education at Harvard, t
Jun 09, 2020 rated it really liked it
I read this book quite some time ago in Portuguese. Lehman became the richest man in Brazil adapting the goldman sachs model on the Brazilian market. He then went to so much bigger deals globally through 3G capital. Very inspiring, i’d recommend it.
Mar 29, 2015 rated it really liked it  ·  review of another edition
I enjoyed this book more than I thought I would. Having heard about Lemann, GP Investimentos, Brito, etc. over the years. And even having had the opportunity to listen to Brito as a guest speaker I still there is a lot to learn about how Lemann and his partners developed a new way of managing business in what could be called hyper-capitalism. Even more incredible that this ideas and hacks came from as difficult a place to do business as Brazil.

The book might be a little bit light on the how-to
Karen Zhang
The book tells the story of the legendary PE firm in Brazil and gives you a sense of how the Brazilian banking system and economy was like in the 90s. I think the author gave too many details on too many people involved in the business development process. You need to skip a lot to maximize efficiency.
Aug 18, 2015 rated it really liked it  ·  review of another edition
Shelves: read-in-2015
A great story about the Brazilian Entrepreneurs behind AB InBev, Burguer King and Heinz.

Simple but important lessons about Human Resources management, vision and accomplishments.
Worth reading for entrepreneurs and any person in a management position.
Ankit Agrawal
The story of the gentlemen behind the private equity firm that has captured headlines with its audacious deals, many of them in partnership with Warren Buffett. Not being interested in the Brazilian financial markets, most of the details of the trio's rise were not important to me. Neither could I relate to any of the companies being talked about, being totally unfamiliar with Latin American businesses. The title is also misleading, for the takeover of Burger King and Heinz is mentioned in just ...more
Nov 30, 2017 rated it it was amazing  ·  review of another edition
Dream big is a financial roller coaster read. It will keep you on your feet, and it will make you hold tightly to your book from beginning to end. Lemann (together with Telles and Sicupira), will go down in history as one of the most influential, strategic, aggressive, and interesting businessmen in modern South American history. This book allows the reader to learn about the reclusive and somewhat secretive lives of these three titans. More importantly, it will help you understand that these me ...more
Nguyen Hoang
Aug 28, 2019 rated it really liked it
Not the greatest written book ever, too many small details, not very well organized and confusing at some bit (might be translation prob), but the story itself is marvelous. Three Brazilian entrepreneurs/ bankers without any prior knowledge on F&B now hold the largest beer producer on Earth - 28% of total market share, along with Heinz and Burger King through their hard work and the belief in meritocratic, target-centered and even extreme cost-cutting strategy. You can learn about meritocracy th ...more
Mar 06, 2017 rated it it was amazing  ·  review of another edition
A solid read on Brazilian Trio style of Managing business (MustRead)

A wonderful real on how the Brazilian Trio institutionalized the culture of Managing business in their way their mantra was simple and implemented all across the business they acquired this is one of those rare books which tells you what's needed to run great business and instead of reinventing you can just copy things from great other businesses running around.
The Author has done an excellent work in keeping it the book simpl
Caleb Philbrick
Jun 29, 2017 rated it it was amazing  ·  review of another edition
Story of three Brazilian businessmen who started with very little and ended up buying Heinz, Anheuser-Bush and Burger King. One of my biggest takeaways was how deliberate they are - not just in business but in virtually all areas of their lives. They studied many historical cases, they tore down walls in offices, knew exactly the type of managers they were looking for (poor, young, and driven), and took risky but consistently measured bets. Very worthwhile.
Alejandro Riascos
You always hear great success stories of companies and entrepreneurs that scale into global corporations, but 90% are American, asian or European. It’s great to hear these latin businessman achieve global scale until co-investing with Warren Buffet and owning 3 of the most important American brands in different industries. It’s a great success story ! Their philosophy and culture, and how they made it happen will blow your mind.
May 30, 2020 rated it it was ok  ·  review of another edition
While interesting, this book read like a high school research paper to me. It lacked the breadth and depth of research I was expecting. Maybe due to a loss of fidelity in translation, but the grammar and syntax seemed off in many places. “And” and “but” often seemed to be misused and confused. A few more editorial passes after translation would have gone a long way to at least smoothing out some of the issues.
Jose Auad
Jun 30, 2019 rated it really liked it  ·  review of another edition
There are 2 types of people who will enjoy this book, those who work at ABI and those who do not.

But for a person working at ABI it is an inspiration and a pride to be in such a company, and to understand how it started is incredible.
Nov 26, 2019 rated it really liked it  ·  review of another edition
Great, fun, and interesting story. But sometimes it gets too repetitive on the reasons and cultural aspects that help 3G make companies great, while also focusing in some parts on relationships and other’s people background and stories that are just not the center of the book and felt not really interesting. Besides that, great read.
Renato Díaz Núñez
Even though I am thrilled to get know more about the Brazilian Capital Markets and the way Lemann, Telles and Sicupira got to the places they are now, it felt a bit repetitive on the cultural approach they implemented: meritocracy, cost cutting and pursuit of excellences.
Saket Saurabh
Dec 25, 2016 rated it really liked it  ·  review of another edition
well written. similar to most successful investing stories though does give you a peek into emerging market nuances
Yginger Lee
Aug 08, 2017 rated it really liked it  ·  review of another edition
It's an Interesting, exciting and fascinating story, but without too much details.
Naren Mohan Ramesh
Meritocracy, cutting costs and continuous improvement.
Alex Song
Super meh.

Content was fine. Writing was poor. Zero insights. Not very technical.
Feb 13, 2018 rated it it was amazing  ·  review of another edition
I would read it over and over again
Caio Malufe
May 10, 2018 rated it liked it
The book is interesting, but honestly makes these Brazilian entrepreneurs seem a bit “godly-like”, which is something that I don’t believe is accurate
May 14, 2018 rated it really liked it
Very biographical, but did a nice job explaining the culture of the companies that the partners run. Would have enjoyed more detail on the Kraft Heinz deal.
Renato Moutinho
Jun 17, 2018 rated it really liked it
Must read for entrepreneurs and business people.
« previous 1 3 next »
There are no discussion topics on this book yet. Be the first to start one »

Readers also enjoyed

  • Na Raça: Como Guilherme Benchimol Criou a Xp e Iniciou a Maior Revolução Do Mercado Financeiro Brasileiro
  • The Servant: A Simple Story about the True Essence of Leadership
  • Zurich Axioms
  • Fora da Curva. Os Segredos dos Grandes Investidores do Brasil e o que Você Pode Aprender com Eles
  • Ponto de Inflexão
  • Do mil ao milhão: Sem cortar o cafézinho
  • Geração de Valor – Compartilhando Inspiração
  • Crash!: Uma Breve História da Economia: Da Grécia Antiga ao Século XXI
  • Transformando Suor Em Ouro
  • The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success
  • Double Your Profits: In Six Months or Less
  • Hackeando Tudo: 90 Hábitos Para Mudar o Rumo de Uma Geração
  • O Verdadeiro Poder
  • Me Poupe! 10 passos para nunca mais faltar dinheiro no seu bolso
  • The Most Important Thing: Uncommon Sense for the Thoughtful Investor
  • Por que fazemos o que fazemos?
See similar books…

Related Articles

There is nothing like reading a history or biography book and being so completely transported to another time and place that you find...
67 likes · 25 comments
No trivia or quizzes yet. Add some now »
“I was looking at Latin America and who was the richest guy in Venezuela? A brewer (the Mendoza family that owns Polar). The richest guy in Colombia? A brewer (the Santo Domingo group, the owner of Bavaria). The richest in Argentina? A brewer (the Bembergs, owners of Quilmes). These guys can’t all be geniuses...It’s the business that must be good.” 2 likes
“In the United States, most boards are benign, and the power resides primarily with the chief executive; boards tend to only become significant when it comes time to replace a failing CEO. The AB Inbev board, however, is the primary power center in the company. It exemplifies that boards can play a central role in setting BHAGs, developing strategy, sustaining culture, seizing opportunities and leading through tumultuous times. Without such a strong and unified board, AB Inbev would not have come through the 2008-09 challenges as strong as it did (and perhaps even not at all). The AB Inbev board pays constant attention to its own culture, disciplines and vibrancy, with as much fanatic attention as building and preserving the management culture of the company. Most important, it makes decisions and allocates capital for long-term shareholder value, measured in multiple decades, not in terms of quarterly moments. If more boards behaved this way, we would have better performing enterprises and lasting companies.” 1 likes
More quotes…