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Consciously or unconsciously, we all manipulate language according to what we feel and the impression we want our words to create. The author looks at the ways in which we do this, both in person and on paper. With detailed chapters on sound, tone, vocabulary and syntax he shows how the words we choose and the way in which we present them can be varied and goes on the examine the cause and effect of these variations in a book which makes an introduction to this branch of linguistics.

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First published February 28, 1973

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