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The Social Media Manifesto
The Social Media Manifestois a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.
ebook, 180 pages
Published January 31st 2013 by Palgrave MacMillan
(first published January 1st 2012)
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