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Yukiyasu Togo
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Against All Odds: The Story of the Toyota Motor Corporation and the Family That Created It

3.70  ·  Rating details ·  10 ratings  ·  2 reviews
When Toyota introduced its new Lexus luxury cars in the United States in 1989, many experts predicted the line would sell poorly. Although journalists raved about the cars, skeptics insisted Americans would never pay thirty-five thousand dollars for any Japanese car - regardless of its acknowledged quality and value. But Toyota's innovative marketing and obsession with cus ...more
Hardcover, 260 pages
Published November 4th 1993 by St. Martin's Press (first published November 1993)
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Anil Gupta
Aug 20, 2019 rated it it was amazing
There are legend companies. Companies that have set new Engineering and Excellence standards. The companies that have demonstrated how to rule the world with constant perseverance, excellence, innovation, and continuous improvement.
Agile approach is so popular in the software industry today. The roots of this approach somewhere goes back to the "Toyota Production system", "Just In Time approach", the Kaizen and Continuous improvement, and Total Quality Management.
All of these industry buzzwords
...more
Rebecca
Oct 19, 2007 rated it liked it
Shelves: school
A large biography of the company, from its origins until the 1980's. Not a horrible read either, especially if you like cars or reading about businesses. However, Eiji Toyoda's book (Toyota: Fifty Years in Motion) is a bit better read, although sometimes less helpful.
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