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Klout Matters: How to Engage Customers, Boost Your Digital Influence--And Raise Your Klout Score for Success

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3.96  ·  Rating details ·  23 ratings  ·  4 reviews
Build Credibility, Get More Business, and Increase Profits with DIGITAL INFLUENCE Strong influence translates to more business--and nothing measures influence like Klout, which has scored more than 100 million people and companies. A high Klout score has become one of the most important business assets today. It can mean the difference between business success and failure. ...more
Paperback, 221 pages
Published October 16th 2013 by McGraw-Hill Education (first published January 1st 2013)
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3.96  · 
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 ·  23 ratings  ·  4 reviews


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Marty Wolff
Dec 03, 2013 rated it it was amazing
If you want to learn how to improve your social media inflence and by the way increase your KLOUT score this book is for you. People are being hired with their KLOUT score being part of the evaluation! All business owners should read and apply the lessons.

I did an interview with Terry Brock - the co-author. You will enjoy this talk with Terry, Here's the link: http://businessbuildersglobal.com/ter...
Lex
Oct 23, 2013 rated it it was amazing
By the end of this book, you'll look at the word "engage" differently.
Bianca Smith
Klout Matters (Gina Carr and Terry Brock) is as close as you can get to a book-sized advertisement for Klout, without it being written by Klout.

If you're wanting to know how to game your Klout score, then this is the book for you. Yes, I went there. Despite how many times the authors claim you can't and they're not instructing how to game Klout, this is a book how to game your Klout score.

The authors want this book to be a fair, definitive guide to Klout. There's even an entire chapter on Klout'
...more
Jenn Haskins
Nov 10, 2013 rated it liked it
Shelves: netgalley
While I think this is great for any recent marketing grad to read, I didn't find anything particularly useful in here. I think most people who are active on social media know its about genuine communication and content that wins you klout "points". This book reinforces that and helps you figure out some other ways to "game" the system. All in all a fine read, but nothing particularly revolutionary here.
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How and why will you use your increased Klout? 3 4 Jan 31, 2015 03:24PM