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The Science of Social Influence: Advances and Future Progress
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The Science of Social Influence: Advances and Future Progress

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The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to learn how to conduct lab, field and case research on social influence through example by leading researchers; find out about the latest discoveries including the ...more
Hardcover, 365 pages
Published May 17th 2007 by Psychology Press (UK) (first published May 11th 2007)
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Anthony R. Pratkanis earned his Ph.D. in 1984 from the famed social psychology
program at the Ohio State University. His research program has investigated
such topics as the delayed effects of persuasion, attitudes and memory, groupthink,
affirmative action, subliminal persuasion, mass communications, source
credibility, persuasion and democracy, economic fraud, the use of influence in
international co
...more