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Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships
Discusses using integrated marketing to create, maintain, and grow profitable relationships
312 pages, Hardcover
First published February 1, 1997
18 people want to read
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October 9, 2012
A well-done book in its day (1997). I don't believe it ever achieved the readership it deserved.
Displaying 1 of 1 review