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The IT Marketing Crash Course: How to Get Clients for Your Technology Business
The IT Marketing Crash Course will help you grow your technology business. The book is designed for companies that are new to marketing and want to learn how to get clients fast. If you provide managed services, web/mobile application development, software development, cybersecurity or network services, this book will show you how to generate more qualified leads and close more sales. What people are “Raj is a superstar marketer whose strategies I’ve followed and written about for years. Now he shares his techniques for success with you in this entertaining book. I’m confident his proven ideas will benefit your business.” - David Meerman Scott, international bestselling author of The New Rules of Marketing and PR, now in more than 25 languages “If you need to focus your entire team on what it takes to sell more, give them this book – fast.” - Dan Solomon, author of Media Rules! and former-CEO of a three-times INC 5000 company “The book dives right into actionable steps to help technology companies win more business.” - Dale Coyner, Founder, Communicast Inc. “Raj has been an Internet pioneer even before there was a GUI. His latest work pushes the envelope ever deeper in to modern marketing from which we can all profit.” – Mike Mann, author of Make Millions and Make a Change, CEO of SEO.com, Chairman of Grassroots.org “Definitive answers to marketing issues that every tech entrepreneur faces. Forget trial and error... this book will shorten your learning curve substantially.” – Duffy Mazan, CEO, Second Venue “Shows how to overcome many of the misconceptions and myths about how to market a technology company. Businesses who use this advice will save millions of dollars in misspent sales costs, and avoid months of aggravation doing things wrong before they get it right.” - Dave Jefferson, CEO, Mojo Live “This book is full of up-to-date marketing strategies and insightful tactics IT companies to generate qualified leads and win new clients. Required reading for anyone looking to grow their technology business.” - Mary Knebel, Vice President, Alarm.com “This is not a book you read once and put away on the bookshelf. You want to read this again, and again.” - Chris Brown, Vice President, Aldebaron “Offers specific ideas that IT entrepreneurs can implement. I especially liked the action-oriented checklists at the end of each chapter.” - Shahid Shah, CEO, Netspective “An educational and timely reference guide for anyone involved (and the many more interested) in keeping up with today’s marketing tactics.” - Irene Lane, President, Greenloons
- GenresBusiness
148 pages, Paperback
First published March 7, 2013
29 people are currently reading
27 people want to read
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Displaying 1 of 1 review
April 1, 2013
Full disclosure, I was provided with a free review copy by the author.
This is a great book that every small IT services business should read. It highlights the things that in my experience IT businesses should be focusing on. It is not a long book and that makes is perfect for the 'time poor' IT services business. Some may say that the chapters are too short or not done in enough depth but in my experience for the audience that the book is aimed it works extremely well.
The author acknowledges that most businesses in this space grow via referral and that is one of the major points of neglect by many small IT businesses. Like or not, social media is here to stay and the author highlight the leveraging of tools like Linkedin for growing your network. Smart businesses understand the leverage that social networking can bring and the information provided here should only hone these skills.
Much of the information in here is spot on however in my experience the target market are not always able to craft engaging blog articles and successfully stand up in front of audiences and make an impact. That does not mean that they shouldn't try what the book outlines and find what works for them. There are plenty of options illustrated and if you only implement one in your business then I'm sure you'll discover the benefits. This will hopefully in turn lead you to try additional suggestions from the book.
One criticism of the book I have is that it doesn't speak about the importance of metrics. Yes, you can do everything it outlines but how do you know it is actually working? How do you know email newsletters are having a greater impact than say blogs. Metrics will help you understand what works and what doesn't. It will provide your business with important information on exactly what return on investment you are receiving. This however in no way detracts from the value of what is presented.
So in summary I would highly recommend this book to any small IT provider who is struggling with growing and marketing their business. My research independent of this book indicates all of the topics are spot on for what needs to be done in this increasingly competitive field. The book is easy to read and hold your attention throughout. It is short enough for even the most time poor business owner to read yet full of some great marketing insight that if implemented will bring return to the business.
In short? A highly recommended read for any small to medium IT business owner.
This is a great book that every small IT services business should read. It highlights the things that in my experience IT businesses should be focusing on. It is not a long book and that makes is perfect for the 'time poor' IT services business. Some may say that the chapters are too short or not done in enough depth but in my experience for the audience that the book is aimed it works extremely well.
The author acknowledges that most businesses in this space grow via referral and that is one of the major points of neglect by many small IT businesses. Like or not, social media is here to stay and the author highlight the leveraging of tools like Linkedin for growing your network. Smart businesses understand the leverage that social networking can bring and the information provided here should only hone these skills.
Much of the information in here is spot on however in my experience the target market are not always able to craft engaging blog articles and successfully stand up in front of audiences and make an impact. That does not mean that they shouldn't try what the book outlines and find what works for them. There are plenty of options illustrated and if you only implement one in your business then I'm sure you'll discover the benefits. This will hopefully in turn lead you to try additional suggestions from the book.
One criticism of the book I have is that it doesn't speak about the importance of metrics. Yes, you can do everything it outlines but how do you know it is actually working? How do you know email newsletters are having a greater impact than say blogs. Metrics will help you understand what works and what doesn't. It will provide your business with important information on exactly what return on investment you are receiving. This however in no way detracts from the value of what is presented.
So in summary I would highly recommend this book to any small IT provider who is struggling with growing and marketing their business. My research independent of this book indicates all of the topics are spot on for what needs to be done in this increasingly competitive field. The book is easy to read and hold your attention throughout. It is short enough for even the most time poor business owner to read yet full of some great marketing insight that if implemented will bring return to the business.
In short? A highly recommended read for any small to medium IT business owner.
Displaying 1 of 1 review