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Lean Analytics: Use Data to Build a Better Startup Faster
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Lean Analytics: Use Data to Build a Better Startup Faster

4.1  ·  Rating details ·  3,297 Ratings  ·  100 Reviews
Whether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.

This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and h
ebook, 440 pages
Published March 8th 2013 by O'Reilly Media (first published January 1st 2013)
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Stephanie Sun
This is a tough review to structure and write. First, I am not the ideal reader for this book. Although I am learning web design and care about accountability and embrace technology in my professional life, I am not trying to launch anything at scale and certainly not with VC money.

But the single most striking thing about Eric Ries's book, original recipe Lean Startup (Ries was the Editor of Lean Analytics, but the publisher here is O'Reilly not Crown Business), was how readily applicable his co
Kelly Reid
Feb 19, 2014 rated it it was amazing  ·  review of another edition
Another disjointed analysis with specifics about my company that I shouldn't tell people.

Lean Analytics

10: Ratios are good for comparing factors that are opposed or have some kind of tension. A good metric changes behavior.

12: Types of Metrics - Qual / Quant, Exploratory / Reporting, Leading / Lagging, Correlated / Causal ( If you find a relationship between something you want and something you control, you can change the future )

14: We care about active users, because it probably lead-indicates
Sebastian Gebski
I'll start with 3 advices:
1.) Start with reading the subtitle
2.) Then read the subtitle
3.) And finally - read the subtitle

This book is not about analytics in general or even analytics in lean production / development. It's just & only about analytics in terms of building & developing a Lean Startup. If you're fine with this assumption, you'll love it. Why?

* TONS of examples, all of them under the actual names - and we're talking about really known brands here
* VERY comprehensive approach
Heather Aislinn
Needed to read this for the Growth Tribe academy.
It's very insightful and gives a lot of examples. However, there's a load of different kinds of information, therefore I have a feeling I didn't remember everything.
Caroline Gordon
The one metric that matters (OMTM) is the key measurement you need to be be making of your current endeavour. My endeavour to learn all about building products and the business that build products seems to be measured right now by the number of books I'm reading on the topic, so +1 to that!
Lean Analytics builds on the Lean Startup and presents some quite prescriptive ways to views various types of internet businesses. It's an easy quick read but I don't think it will stand the test of time, it's
Ahmad hosseini
Sep 06, 2017 rated it it was amazing  ·  review of another edition
Recommends it for: web developers, data scientist and entreprenuers
Shelves: management, web
Lean startups core concept is build-> measure-> learn. Learn analytics focuses on measure stage.
The authors believes that there are six business model e-commerce, SaaS, mobile apps, media site, user-generated content, and marketplace. They describe these models in details and introduce the important metrics for each one.
I think, in these business models media site is simplest and marketplace is most complex model.
After introducing business models book introduces Lean analytics stage that
Santiago Villegas
La lectura de esta semana, lastimosamente, es para NO recomendar. Este libro trata uno de los temas más importantes en una empresa, grande o pequeña: la medición, las métricas, los indicadores (KPI). Si existe algo con lo que me he ido obsesionando en los últimos años es precisamente este; entender en detalle lo que ocurre tras bambalinas, extraer la sustancia de lo que no vemos y suponemos que anda bien. Este libro, bastante largo, se salva por 2 o 3 capítulos que mencionan los puntos claves so ...more
Oct 16, 2017 rated it really liked it  ·  review of another edition
Pretty dry at times, but definitely worth the read for any project manager, product manager, scrum master, or product owner. The insights here - when put to good use - are probably worth their weight in gold.
kartik narayanan
Read the full review at my site Digital Amrit

Measuring something makes you accountable. You’re forced to confront inconvenient truths. And you don’t spend your life and your money building something nobody wants

What is the book about?
Lean Analytics: Use Data to Build a Startup Faster is written by Alistair Croll and Benjamin Yoskowitz. It is part of the ‘Lean Startup’ series started by Eric Ries in his seminal book ‘The Lean Startup’. In a nutshell, Lean Analytics focuses on the ‘measure’ portio
Mar 16, 2013 rated it really liked it  ·  review of another edition
Shelves: math-stats, business
Lean Analytics bills itself as how data can be used as a startup. But it really is how you use data to make and check business decisions. And it takes the discussion of key performance indicators and puts them into a context where 1. data is readily available and 2. analyzing the data is relatively easy if you knew what data to look for and what and why you are analyzing it.

The first part is fairly standard fare for metrics oriented organizations. A discussion of what data is, how to choose meas
Tom Purdom
Jul 22, 2016 rated it really liked it  ·  review of another edition
One Metric that Matters - what a simple, yet powerful concept that can drive change across an organization department by department.
André Santos
May 09, 2015 rated it really liked it  ·  review of another edition
Great book with lots of useful insights and case studies.
Quan Mt
Oct 06, 2014 rated it it was amazing  ·  review of another edition
This books helped me a lot to understand how to measure stuff going on with my startup
Pankaj Ghanshani
Apr 19, 2014 rated it it was amazing  ·  review of another edition
Shelves: analytics
Super awesome for anyone wanting lots of ready made gyan and benchmarks on analytics
Highly recommend for product managers!!
Konstantin Valiotti
The idea of focusing on "One Metric That Matters" (which is different for different stages of the product) is pretty good by itself. Author provides certain ideas of what those metrics should be, and how could you integrate that into working on your product.

But while the idea is good, most of the book is filled with vague estimations. I don't see any reason to include chapters, which are concerned with certain benchmarks for different metrics. This might simply be misleading.

The numbers make th
Dec 24, 2017 rated it really liked it  ·  review of another edition
Shelves: marketing, startups
Though this book is aimed at startups, I find it a relevant read for all business that operates online.

The author did a good job at explaining the most prevalent business models and explaining the metrics needed to measure growth.

There's a separate section at the end, where he laid down the industrial benchmark data on the metrics given in the book.

Recommended for marketers and online entrepreneurs.

Nov 18, 2017 rated it really liked it  ·  review of another edition
Shelves: data-stats
This book is part of O’Reilly’s Lean series & written by two Canadians with deep product management roots in the tech & startup space. While focused on ‘lean startups’, much of the info is broadly relevant to any resource-constrained analytics practice. There are also specific sections geared towards ‘intrapreneurs’, as well as sections focused on analytics for media websites (of personal / professional interest to me). Not a technical book, but is oriented towards real-world application ...more
Tarik  Malek
Jun 28, 2017 rated it really liked it  ·  review of another edition
This is a very good introductory book to analytics . Doesn't focus much on numbers crrunching , spreadsheets , or tools . But it paints a detailed picture of how efficient data-driven decision making takes place within a startup , startups being the main focus , and in established organizations in general .

Verdict: cool book , really enjoyed .
Vlad Caluș
Jul 17, 2017 rated it really liked it  ·  review of another edition
I think, If you're really ready to read a big book on Analytics and you're just beginning to learn about this, then this is the Go To, for the other, more experienced, you can definitely find blogs and article that will tell you exactly the same
Feb 12, 2018 rated it really liked it  ·  review of another edition
This is the best book so far that helps to explain one's data needs and requirements to groups of people that have very different perspectives and takes on the matter. All the basics are there, nothing that should have been left out aka worth the money.
Nataliya Stelmakh
The best business book I've ever read. Sequel to the "Lean Startup". In simple terms explains what metrics you should focus on for different types of business (media, SAAS etc) with great example. Statistics is the key to track traction & progress.
Jul 27, 2017 rated it it was amazing  ·  review of another edition
Solid overview. Especially appreciate the "lines in the sand"
Mahesh Sheshadri
Exception Book for an Entreprenuer and if you are a Business Leader of startups or medium or large enterprise. Great companion for "Lean Startup".
Nilesh Patil
isn't very helpful so far.
Siddarth Jain
Nov 22, 2017 rated it really liked it  ·  review of another edition
Book is an excellent guide if you are working on a B2C startup for the first time. The insights on how we can ensure that data driven decision are taken at all point is really helpful.
Nithish R Warriar
Feb 03, 2018 rated it really liked it  ·  review of another edition
Learn how to quantify your product
Oct 05, 2017 rated it really liked it  ·  review of another edition
It is a playbook more than educational. If you didn't read anything on analytics before you will enjoy it a lot.
Jul 26, 2017 rated it it was amazing  ·  review of another edition
Great addition to the Lean library, providing some more actionable advice and case-studies focussed on sales.
Fileundercommonknowledge Simpson
Lean Analytics is a practical guide and checklist for developing a high-growth start-up. The authors' main premise is that you should find a single meaningful metric, and then run experiments to improve it until this KPI is good enough to move to the next problem (of the next stage) of your business.

The book divides into two halves. The first section guides you in working out what you should be doing - there's even a useful chapter on deciding what to do with your life and whether you'll actuall
Johnny Graber
The biggest point I have against Lean Analytics is that it isn’t lean. On nearly 400 pages Alistair Croll and Benjamin Yoskovitz add one usage scenario for analytics to another. And then keep going on by adding yet another one. At the end you find so many different approaches that many of them exclude themselves. You either are an intrapreneur or in a startup, but not both at the same time.
Part one and the first few chapters in part two are really good. They show important aspects, they explain
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  • UX for Lean Startups
  • Lean Customer Development
  • Running Lean: Iterate from Plan A to a Plan That Works
  • The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
  • Lean UX: Applying Lean Principles to Improve User Experience
  • The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
  • Succeeding with Agile: Software Development Using Scrum
  • Inspired: How To Create Products Customers Love
  • User Story Mapping: Discover the Whole Story, Build the Right Product
  • Lean Startup Marketing
  • Value Proposition Design: How to Create Products and Services Customers Want
  • Innovation Games: Creating Breakthrough Products Through Collaborative Play: Creating Breakthrough Products and Services
  • Data Analysis with Open Source Tools
  • Microinteractions: Designing with Details
  • Impact Mapping: Making a Big Impact with Software Products and Projects
  • Lean Enterprise: How High Performance Organizations Innovate at Scale
  • Scrum Shortcuts Without Cutting Corners: Agile Tactics, Tools, & Tips
  • Beyond the Goal: Eliyahu Goldratt Speaks on the Theory of Constraints

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“Don’t just ask questions. Know how the answers to the questions will change your behavior. In other words, draw a line in the sand before you run the survey.” 3 likes
“Don’t sell what you can make; make what you can sell.” 2 likes
More quotes…