Perspectives on Strategy from The Boston Consulting Group

by Carl W. Stern (Editor), George Stalk Jr. (Editor)

A collection of the best thinking from one of the most innovative management consulting firms in the world. For the past 35 years, The Boston Consulting Group has been shapiing the way business is done the world over, and now, "Perspectives on Strategy" offers a unique opportunity to acquaint readers with a broad selection of the firm's contributions. A compilation of 75 of BCG's most influential articles and thought pieces, this book is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry.

Genres: Business, Nonfiction, Management, Business Strategy

336 pages, Hardcover

First published February 1, 1998

Reviews

[M.]

Did not finish, which is an automatic one star rating for me.

Many bold assertions without evidence. Best considered as a casebook of marketing materials.