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Consumer-Citizens of China: The Role of Foreign Brands in the Imagined Future China

3.33  ·  Rating details ·  3 ratings  ·  0 reviews
This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China.
ebook, 176 pages
Published November 1st 2010 by Routledge (first published January 1st 2010)
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