Claus Spreckels (1828–1908) emigrated from his homeland of Germany to the United States with only seventy-five cents in his pocket, built a sugar empire, and became one of the richest Americans in history alongside John D. Rockefeller, Warren Buffett, and Bill Gates. Migrating to San Francisco after the gold rush, Spreckels built the largest sugar beet factory of its kind in the United States. His sugar beet production in the Salinas Valley changed the focus of valley agriculture from dry to irrigated crops, resulting in the vast modern agricultural-industrial economy in today’s “Salad Bowl of the World.” When Spreckels gave America its first sugar cube, he became the “Sugar King.”
The indomitable Spreckels was a colorful and complicated character on both sides of the Pacific. A kingpin in the development of the Hawai‘i-California sugarcane industry, he wielded a clenched fist over Hawai‘i’s economy for nearly two decades after occupying a position of unrivaled power and political influence with the Hawaiian monarchy, while also advancing major technology developments on the islands. The Sugar King’s legacy continued as the Spreckels family developed large portions of California, building and breaking monopolies in agriculture, shipping, railroading, finance, real estate, horse breeding, utilities, streetcars, and water infrastructure, and building entire towns and cities from infrastructure to superstructure.
In The Sugar King of California Sandra E. Bonura tells the rags-to-riches story of Spreckels’s role in the developments of the sugarcane industry in the American West and across the Pacific, triumphing in a milieu rife with cronyism and corruption and ultimately transforming California’s industry and labor. Harshly criticized by his enemies for ruthless business tactics but loved by his employees, he was unapologetic in his quest for wealth, asserting “Spreckels’s success is California’s success.” But there’s always a cost for single-minded determination; the legendary family quarrels even included a murder charge. Spreckels’s biography is one of business triumph and tragedy, a portrait of a family torn apart by money, jealousy, and ego.
Claus Spreckles, there is a name few of us have ever heard of, and yet it is the subject of this wonderful biography by Dr. Sandra Bonura. This is one of the best written biographies I have read in decades. Let me start out by saying that the author has selected a wonderful individual to write about, a person I never heard of before, and has written in such a style that it is an easy read. Voluminously researched, yet not dense as so many biographies are. So who is C,laus Spreckles? Well he is an individual who came to the United States in the 1840s, an immigrant from Hanover, which is now in Germany, with $.75 in his pocket, and he rose to become one of the top 10 wealthiest Americans during the Gilded Age. Where did he make his money? Sugar which is obvious from the title. But there is so much more to this biography as we read about the young man who came to America and instead of going to the typical immigrant centers made his way to Charleston, South Carolina, and eventually worked his way up the ladder from clerk to owning a dry good stores in that city. Eventually forced to leave because he believed in selling to both white and black customers, he made his way to New York, where he opened another store. Never content, he eventually went into the beer business, which eventually led him from New York to California. In a while, he decided beer wasn't the business he wished to work in and so he went back to Germany and studied the beet root. This is a gentleman who was persistent, and who did everything he could to both rise of the top of his field, as well as bringing innovation and modernization. Eventually, he made it to Hawaii where he became friends with the King, and dominated the Hawaiian sugar market to the detriment of the controlling and ruling missionary children, who eventually overthrew the monarchy and threatened Claus to the point where he left and returned to California where he eventually came to dominate the sugar industry. This is a book filled with stories of his life, his business, his children, and the fact that he feuded with his own children to the point where he disinherited some of them and the family kept the court system busy with all their lawsuits against each other. And while Claus could be domineering. He was also driven to excellence. He did much to help the regular workers in both Hawaii and California as he came to dominate the sugar industry. As I said, this is one of the best biographies I have read in decades, and each chapter is divided into sub sections, which makes it easy reading. You might not have heard of Claus Spreckles when you start this book, but by the end, you will wonder why he has passed into oblivion. Outstanding effort by the author to bring this unknown titan of industry to life!
While his name is not as familiar today to Americans as those of contemporaries such as John D. Rockefeller and Andrew Carnegie, Claus Spreckels ranks with them as one of the most successful businessmen of the Gilded Age. After emigrating from Germany as a young man, he started out as a grocer in South Carolina before moving to San Francisco in the 1850s. There he became a brewer before finding his calling in the mid-1860s as a sugar refiner. Taking advantage of the market disruptions resulting from the Civil War, within a decade Spreckels established himself as the foremost producer of sugar on the growing West Coast. Such was the demand for the “white gold’ he produced that by the 1880s Spreckels had amassed a fortune that made him among the wealthiest men in the United States, with interests in real estate, railroads, shipping, and cane sugar production in the Hawai’ian Islands.
Despite Spreckels’ considerable achievements and his role in California’s development, Sandra Bonura’s biography is the first one ever of this remarkable individual. This is all the more surprising considering how easily she frames his life in the traditional rags-to-riches arc so central to the American identity. The eldest son of tenant farmers in Hanover, young Claus left for the United States as a teenager to avoid his kingdom’s mandatory military service. His choice of Charleston as a destination was an unusual one for German immigrants, yet Spreckels settled quickly into the German community there and prospered before his unwillingness to conform to the South’s restrictions on trade with blacks drove him to relocate. The stubbornness he displayed in doing so forms an important theme of Bonura’s account, as he demonstrated throughout his life a determination which proved a key component of his success.
After a brief and unhappy period in New York, Claus was inspired by his younger brother Bernhard’s success as a dry goods salesman in California to try his luck there. Traveling there was no easy feat in the 1850s, and even less so with his wife Anna, Spreckels’s childhood sweetheart, who had joined him in America after he had established himself. Together they made the arduous months-long journey to the other end of the continent. Yet while Spreckels settled quickly in San Francisco, his boredom with the grocery business led him to try new ventures. Brewing was a natural choice for a proud German disappointed with the disappointing options for beer drinkers in California, yet it did not satisfy his ambitions. Operating his malt house, however, did introduce him to the workers of a nearby sugar refinery, whose descriptions of their work led him to conclude that an opportunity beckoned.
Starting out as a sugar refiner was no easy feat. To learn the process, Spreckels moved back to New York – then the center of sugar refining in the United States – with his eldest son John and spent several months working as a laborer at a refinery before bringing his newly-gained knowledge back to California to start his own operation. Bonura describes Spreckels as a hands-on manager who constantly strove to incorporate the latest techniques and newest machinery into the production process. This created problems with his first partners in the refinery, who preferred to enjoy their profits rather than to reinvest them back into the operation. Frustrated, Claus sold out and began a new company that used sugar beets rather than harder-to-obtain sugar cane as the raw material for his “white gold.”
By the early 1870s, Spreckels enjoyed growing wealth and a thriving sugar refining business, only to face suddenly the prospect of ruin as a new treaty with the kingdom of Hawai’i threatened to end the sugar tariff that restricted the competition it offered with his product. After an initial period of opposition appeared doomed to failure, Spreckels changed tactics and traveled to Hawai’i, where he quickly signed contracts for a majority of the raw sugar cane crop. Pivoting back to sugar cane processing, he opened a massive new refinery, which he soon supplied with sugar cane from his own plantation on Maui. Bonura’s description of Spreckels’s involvement in Hawai’i is one of the strongest parts of the book, as she details the degree of his involvement with the economy, society, and politics of the kingdom. This stimulated his diversification into other fields, as Spreckels’s sugar crop was shipped to his refineries starting in 1881 using ships from the Oceanic Steamship Company, his newly-established shipping line.
The company was the idea of Claus’s sons, John and Adolph, both of whom served in prominent roles in their father’s organization. The Spreckels family dynamic is an important part of Bonura’s narrative, as she recounts in detail the tensions that defined much of his legacy. Insisting that his sons go into the family businesses, they soon became important and trusted operatives within his companies. Yet they often resented the roles assigned to them, and chafed at the restrictions they faced. The shipping company was a prime example of this for John Spreckels, as it appealed to his passion for the sea. Establishing it also gave him a measure of independence, which his younger brothers, Gus and Rudolph, gained by moving east and opening sugar refineries there. This led to conflict in 1891, when Adolph accused Gus of embezzling money, a charge Gus angrily denied. Claus’s decision to take Adolph’s side fractured the family, leading Gus and Rudolph to branch off on their own.
This family drama was not the only problem plaguing the aging patriarch by that time. Opposition within the settler community in Hawai’i had undermined his dominance over the sugar industry on the islands, while the McKinley Tariff reduced his profits. Sugar beets remained an important source for his refineries, only for the outbreak of an unknown blight in 1899 to jeopardize his crops. Then the 1906 earthquake and fire devastated many of the family’s properties in the San Francisco area, and gave Spreckels’s major competitor, the California and Hawaiian Sugar company, to end his dominance over the West Coast sugar market. Though the family was too diversified for any one of these crises to ruin them, coping with these problems burdened the aging Spreckels, whose diabetes contributed to his death in 1908.
Today the sugar empire Spreckels built is gone, represented only by a name on some legacy operations. Any familiarity with him comes from his family’s charitable imprint in California, with the Spreckels name attached to museums, donations, and even a former company town established for his sugar beet factory. Little of it conveys the drama behind its existence, for which we fortunately have Bonura’s evocative account. While her analysis is thin and lacks context, overall the book provides a good explanation for why Claus Spreckels enjoyed his reputation as one of the great businessmen of his age. From it the reader gets a good sense of just how extensive his impact was, even if it may not be as well known.
I found the subject of the book, Claus Spreckles and his family, to be fascinating. This German immigrant found himself in San Francisco in the frantic years after the Gold Rush and made a name, and a fortune, for himself in the sugar industry. The irony of his long struggle with diabetes is not lost on me. I love California history, and if it be Northern California, so much the better.
And I can’t fault the author’s research. Although I listened to the book and thus can’t see the sources, the level of detail in the telling was pretty impressive. This is especially true as so much of the materials accumulated by the Spreckles family was lost in the 1906 earthquake and fire.
But I gave it only three stars because the author clearly fell in love with her subject. Claus was not just the subject of this biography. He was the hero. She may have attempted neutrality, but she failed miserably. I can’t help but think that Claus himself would have approved of the way he was portrayed here.
The second problem was the simplistic writing and lack of analysis. I realize she was writing for a popular press, but that’s no excuse for writing at a high school level. Sadly, the language was rendered even more insipid by the mealy-mouthed, pandering voice of the narrator. She read so slowly and with such jubilant inflection that I actually had to move the speed to 1.2 time.
So, I got a lot out of the book, but a more scholarly approach would have suited me better. Still, I’m going to start the author’s earlier work on Claus’ son, John, and his efforts to raise up the city of San Diego. I’m curious about the Spreckles!!
POSTSCRIPT: I am currently reading this author’s first book on the Spreckles family, about John Spreckles. It turns out that this book about Claus borrows heavily from that book about John (and I mean verbatim). I don’t know if it is technically plagiarism, but it is still pretty appalling—and lazy. This author made heavy use of the copy-and-paste feature when she wrote this book. For me, that’s a dealbreaker.
Wow man what a great book, so informative. It's nice to have a dad who get's his sons involved with the family business: however, you would hope that they would want to keep it going after you were gone...I mean there is always going to be a need for sugar! The Spreckels family would have been great material for a modern day reality show in the making; I mean with the jealousy and backstabbing amongst the siblings and Claus disowning them for making him mad. While talking about making Claus mad, what about how Claus would get back at his rivals...Classic! In all Claus was a titan and lived a marvelous life, long live his legacy!
I found this book to be amazing. I wanted to know more about Claus Speckels because of his connection to Aptos CA. I had no idea of all the wonderful things that came about because of this family. If you like history and biography you will love this. If you want to learn more about San Francisco and San Diego then read this. Sandra Bonura has really done a great job of making history come to life and in a very interesting way. I see that she also has a book about John Speckels I will have to read that too.