Keep Your Donors: The Guide to Better Communications & Stronger Relationships

by Tom Ahern, Simone P. Joyaux

Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors―and keeping them―for many years to come.

Genres: Professional Development, Museums, Nonfiction

480 pages, Hardcover

First published November 27, 2007

Reviews

[Kim Lim]

Skyworth

[Leeann]

A wonderful compilation of best practices for nonprofit fund development. Anyone who is serious about being donor centric and serving the public good must read this!