Goodreads helps you keep track of books you want to read.
Start by marking “How to Advertise: Building Brands and Businesses in the New Marketing World” as Want to Read:
How to Advertise: Building Brands and Businesses in the New Marketing World
Enlarge cover
Rate this book
Clear rating
Open Preview

How to Advertise: Building Brands and Businesses in the New Marketing World

3.53  ·  Rating details ·  40 ratings  ·  2 reviews
The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories.

A comprehensive tool for advertisers, agencies, and students, How to Advertise is a complete, practical guide to what works in advertising
...more
Paperback, Third Edition, 288 pages
Published March 1st 2005 by St. Martin's Griffin (first published 1977)
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about How to Advertise, please sign up.

Be the first to ask a question about How to Advertise

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

Showing 1-30
Average rating 3.53  · 
Rating details
 ·  40 ratings  ·  2 reviews


More filters
 | 
Sort order
Start your review of How to Advertise: Building Brands and Businesses in the New Marketing World
Fabian
May 23, 2018 rated it liked it
Great overview
Karla Cristobal
rated it liked it
May 12, 2013
Vishak
rated it really liked it
Jun 19, 2013
Inco Harper
rated it it was ok
Aug 19, 2008
Matthew
rated it really liked it
Mar 11, 2011
Charlie
rated it really liked it
Apr 24, 2012
Martin
rated it liked it
Feb 09, 2020
Jonathan Courtney
rated it it was amazing
Sep 23, 2015
Vleran Ilazi
rated it it was amazing
Nov 04, 2014
Charlotte
rated it did not like it
May 05, 2014
N33rdaels
rated it liked it
Jul 09, 2020
Fred Lamparter
rated it liked it
Mar 08, 2017
Andrew
rated it liked it
Feb 01, 2018
L. Scott
rated it really liked it
Mar 05, 2008
Michie Mich
rated it really liked it
Oct 05, 2012
Michał Piątkowski
rated it liked it
Apr 21, 2016
Puguh
rated it liked it
Feb 08, 2010
Rahil Shaami
rated it really liked it
Nov 03, 2014
Ford
rated it liked it
Dec 20, 2013
Elika Athari
rated it liked it
Jun 04, 2012
Waleed Taleb
rated it liked it
Feb 11, 2019
Emily Brunner
rated it liked it
Dec 06, 2010
John
rated it really liked it
Oct 30, 2013
Seth
rated it it was amazing
Jan 20, 2016
Gavriel
rated it liked it
Dec 29, 2008
Michael
rated it really liked it
Apr 18, 2016
Denton
rated it liked it
Dec 05, 2020
Erin
rated it liked it
May 13, 2020
Jon
rated it liked it
Apr 13, 2014
« previous 1 next »
There are no discussion topics on this book yet. Be the first to start one »

Readers also enjoyed

  • The 48 Laws of Power
  • The 33 Strategies of War
  • The Dilbert Principle: A Cubicle's-Eye View of Bosses, Meetings, Management Fads & Other Workplace Afflictions
  • The Way of Kings (The Stormlight Archive, #1)
  • Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World
  • Thinking, Fast and Slow
  • Making the World Work Better: The Ideas That Shaped a Century and a Company
  • The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly
  • Bag the Elephant!: How to Win and Keep Big Customers
  • Blog: Understanding the Information Reformation That's Changing Your World
  • A Culture of High Performance: Achieving Higher Quality at a Lower Cost
  • The Tomato In America: Early History, Culture, And Cookery
  • Russian Proverbs
  • Letters to a Young Poet
  • 26 Instant Marketing Ideas To Build Your Network Marketing Business
  • Soltando Amarras: Casting Off
  • Lord of the Dawn: The Legend of Quetzalcoatl
  • Work It: Secrets for Success from the Boldest Women in Business
See similar books…

Related Articles

  Luvvie Ajayi Jones—author, cultural critic, digital entrepreneur—might be best described as a professional truthteller. Her crazily popular...
50 likes · 0 comments