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Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires3/4the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines tim ...more
Paperback, 426 pages
Published April 28th 2004 by Jossey-Bass
(first published October 29th 1982)
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Good for anyone working with surveys, questionnaires or interviews, whether personal or internet based. Probably more helpful for people working with large population sizes and/or lengthy questionnaires, but definitely a good reference for anyone using these methodologies.
This book is like a manual on how to make questionnaires. The authors bring interesting points and good questionnaire examples. However, not all chapters are developed at the same level, for example, a lot of the book is devoted to making questionnaires to evaluate professors and instructors.
I am a beginner in designing questionnaires. This book gave a good overview but it didn't technically helped me to design one. He didn't talk much about validity and reliability, and literature review. But it is still a good book that you should refer to to avoid common mistakes when designing surveys. ...more
I read this to assist my MBA thesis team in the construction and design of our marketing questionnaire last year. It does an admirable job delivering questionnaire design in a single, readable volume. Not the kind of book you will savor with a glass of red beside a roaring fire, but it does the job.
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