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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

4.03  ·  Rating details ·  7,687 ratings  ·  590 reviews
The New York Times bestselling author and social media expert returns with hard-won advice on how to connect with customers and beat the competition by mastering social media marketing

When managers and marketers outline their social media strategies, they often plan for the "right hook"-their next highly anticipated sale or campaign that's going to put the competition out
Hardcover, 195 pages
Published November 26th 2013 by Harper Business (first published October 5th 2013)
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Marcelo Mastrogiovanni Libro imprescindible para entender nuestro mundo desde el nacimiento de internet. Las ventas han cambiado su método y este libro te enseñará a tener m…moreLibro imprescindible para entender nuestro mundo desde el nacimiento de internet. Las ventas han cambiado su método y este libro te enseñará a tener más exposición. Dar, dar, y dar al cliente y después pedir. (less)

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Katie Breen Allen
Nov 27, 2013 rated it it was amazing
I had a chance to catch some and she was interviewing Gary about his new book. I'll be honest, he was new to me and I almost turned the video off because I just don't have much time to read books right now unless they will help me write mine, or can help me with developing my healing-base business. Holy crapola, I'm so glad I didn't turn off the video. In fact, I watched it and then downloaded the book to my Nook.

This was the first book in a long time I simply couldn't put down, and
Sep 27, 2015 rated it it was ok
If you are an inexperienced social media/ digital marketer, you will find this book useful. While Gary does make some very good (and obvious) points, anyone that has experience in the space will find them elementary. The author seems to have a good understanding of how the diff social media platforms have a certain "vibe," and I'm sure his suggestions will be effective. He also has a lot of examples of good and bad business posts to the platforms. However, I got lost with the boxing analogies!! ...more
Paulo Ribeiro
Nov 26, 2013 rated it it was amazing
Shelves: marketing
Worried about good content and bad writing? Not the case. Minimalist, straight to the point writing, amazing content.

This book is brilliant. I have to say, this time, Gary found a sweet spot - he got it right.

The main problem with the first two books were the writing - even though the content Gary brings up is great, you can tell that by following his videos around - the writing was not okay, a little repetitive and tiring.

In this book, no, my friend. The writing is light, straight to the point,
Nada Elshabrawy
A bit outdated now, but generally nice.
Dec 27, 2013 rated it it was ok
I liked the premise about getting your story out there in a noisy world. However, the book read as an extension of the author's brand more than discussing good content online. ...more
J.F. Penn
Dec 27, 2013 rated it really liked it
Shelves: entrepreneur
Be interesting. Be useful. Be inspiring. Be visual. Be generous. Some of the wisdom of Gary V which he shares by analyzing the social media posts of various brands. Particularly good on visual marketing. Better in print as very visual.
Sachin Prabhakar
Jul 13, 2020 rated it really liked it
Gary is back at it with another break-down of what works in the world of social media. The focus in this book is on micro-content and the power of true caring for the customer, EVERY SINGLE TIME!
Jabs is the lightweight pieces of content that benefit your customers by making them laugh. Hook is the call to action. You have to keep jabbing on all the social media platforms until you are finally ready to land the hook. The key point being that the jabs differ from platform to platform. Each platfor
Dec 02, 2013 rated it it was amazing
I love Gary Vee, but I hadn't planned on reading this book. "Thank You Economy" was a little meh for me after "Crush It" so it took me seeing him in interviews with Marie Forleo and Chase Jarvis to realize I needed to read JJJRH. They were so complimentary of the content that I felt compelled to buy and read it. Glad I did.

Like I said in my review for Simon Sinek's book "Start With Why", as a newbie, I need you to show me how to get from A to B to C before I'll be able to see the path from A to
Carol Kolceski
Jul 07, 2014 rated it it was amazing
OK so I loved this book! I haven't read a lot of books on social media so I thought this would be a great one for my book club "Business-Related Books For Success"! Gary Vaynechuk really stresses the importance of micro-content on social media! What is so cool about this book is that he fills the pages with sample posts that are excellent as well as lame as hell! His reviews on company's social media posts are hilarious! He lost me at "See you later, Alligator"! So funny Gary!

Great Quote from J
Dec 27, 2013 rated it it was ok
I read this book because I have a small business and I wanted to know what I should be doing on social median AND I wanted to know how to do it. Gary does a good job of evaluating some existing ads on Twitter, etc. And he has some good ideas. However, however told me how to do it. For example, someone favored a tweet I did. How did he do that? I had to have someone tell me what DM was and how to do it. I guess Gary assumed all his readers knew how to do all the social media activities. Not so. I ...more
Mar 16, 2018 rated it it was amazing
Shelves: non-fiction, business
This is an excellent book about marketing right on social media. The author does a fantastic job of explaining what works and what doesn't with actual examples of social media jabs and right hooks.
We have gleaned so much information from this book about marketing our business and personal accounts. I highly recommend this to anyone who wants to make a statement on social media with their business.
Dr. Tobias Christian Fischer
Oct 08, 2020 rated it it was amazing
The cover, the content, the conclusion. A “classical” book for social media to learn how to use it. A good book for: intermediates.
Nov 24, 2013 rated it really liked it
It is getting increasingly hard for companies, big and small, to tell their story in this noisy, chaotic, social media world. This book attempts to make that task a little easier.

Most companies are on social media because it is "expected," or because their competitors are already here. But they have little, or no, idea as to how to do it the right way. Perhaps the biggest rule is to Create Interesting Content. Give people a reason to visit you on Facebook or Twitter more than once. Post somethin
Geoff Livingston
Dec 09, 2013 rated it really liked it
Gary's latest book does a great job of presenting how to make social media updates interesting. His advice on community management, while martial in tone, is right in the sense that you need to nurture before you ask. Gary is one of the best marketers in the business, so his Ogilvy-esque take on updates is very interesting. More experienced social media marketers may find this to be pedestrian, but it never hurts to polish up.

There are some issues from a B2B marketing perspective. Gary classifie
Aga Artka
Nov 27, 2013 rated it really liked it
This pretty much sums it up: "Content is king, context is God and then, there if effort".

So quit looking for excuses and finding all that is wrong with various social media platforms. Gary Vee says get on the wagon now, and build your momentum. Figure out a native language of each of the platforms (he covers 9
big ones in great detail) and you will see results sooner than later. He shows you examples of good and not so great posts, analyzes them and provides enough detail that anyone could benef
Benjamin Ooi
Jan 08, 2019 rated it really liked it
Shelves: business-books
This is a good book to start with when trying to advertise on big social media platforms. While it doesn't provide guidance as to how to advertise on these sites, it provides principles that marketers and business owners have to take note when doing social media advertisements.

In a very brief summary, the book mainly went through 5 big social media platforms: Facebook, Twitter, Pinterest, Instagram, and Tumblr. The marketing perspective taught by this book is that consistent microcontent (which
Wendi Lau
Mar 20, 2019 rated it it was amazing
Shelves: nonfiction
How teachers and other youth workers can use this book

The skills and concepts in this book are marketable and transferable. Start a club in which teens (under adult supervision) create social media posts to help promote your branch/organization/teen club – fundraisers, call for volunteers, recruit participants. This is a concrete, project-based application of technology. Kids can add the experience to their resumes and college applications and the NGO can use it to apply for grants. It’s win-win
Benoit Lelièvre
Feb 10, 2021 rated it liked it
Obviously, some of the content of this book is awfully dated and would benefit an updated edition. But not all of it.

I wanted to read Jab, Jab, Jab, Right Hook in 2021 to better understand the underlying philosophy of Gary Vaynerchuk' social media presence and what I got instead was a tactical overlook, which is... pretty great? By any means? The most valuable piece of insight I got from Jab, Jab, Jab, Right Hook is the various nuances in what makes content "platform appropriate" and user friend
Stephen Heiner
Jul 09, 2018 rated it really liked it
Shelves: business
Immediate pros: strong message, beautifully-designed hardcover edition, excellent case studies

Immediate cons: was published in 2013 and is talking about a social media landscape that changes every 6 months. It's already, in parts, dated.

The message here is the same in almost all Gary Vee content: be authentic, be true to your brand, cultivate customers and followers using long-term strategy and time-intensive, non-scaleable tactics. Additionally, here he reminds you to respect the platform. Don'
Jun 19, 2020 rated it did not like it
I was loaned this book as I've no formal background in marketing and my boss thought it'd be a good starting point, and it is a good starting point...just not for someone who already has some experience and have attended several other similar talks. As another reviewer MissUnderstoodGenius has put it, Vaynerchuk "makes some very good (and obvious) points, [though] anyone that has experience in the space will find them elementary".

I'm also not a fan of how long-winded/rambly the narrative gets.
Nov 17, 2017 rated it liked it
I enjoyed the MBA style case study format. In my opinion, practical example of successes and failures are the best way to learn.
In general, nothing is groundbreaking for a frequent user of those platforms. However, it reinforces concepts and techniques (e.g., quality photos, short and straightforward text and audience-oriented content) that many use.
May 23, 2018 rated it it was amazing
Must read for those who work in (or alongside) social media, especially those starting out. Mind you, if you've been working in social media for a while and you're not already across these concepts in your day to day work, you've got some catching up to do. Loved this book, very pragmatic and what I've been trying to tell people for years!! ...more
Mar 13, 2019 rated it really liked it  ·  review of another edition
A little dated reading in 2019 (Vine and Google+ have gone the way of the Dodo) but a lot of the principles remain solid and direct. Been putting a few of these practices to work since starting the book and it certainly makes a difference and has been aiding my podcast. All in all, well worth the read.
Sep 02, 2017 rated it really liked it
Quite a good read. Lots of good information, even if it is a tad old in the fast paced world of social media and online marketing. Recommend having a read if you're looking for some guidance and need a spark to get you moving. ...more
Apr 06, 2020 rated it really liked it
Writing: 4.43
Story/Info Presented: 4.16
Overall: 4.29
Jul 21, 2019 rated it it was amazing
This explained so many things that have been murky to me. I should have read it long ago.
Nov 01, 2020 rated it liked it
Some examples are no longer relevant due to the ever-changing nature of social media (Vine, Pinterest, Tumblr), but he definitely showed how the premise of "content is king, context is God" works here. ...more
Jun 25, 2019 rated it really liked it
Pretty good jabs, never hurt anybody. Shoutout Garyvee, Although the book is basically a review/critique of brands' social media posts. Still a good guide, tho. ...more
Magdalena Golden
Oct 10, 2014 rated it liked it
It often happens that readers downgrade a book saying that the same could have been written using only half the words but I think it's the first time I'm annoyed at a book because it promised more substance based on its dimensions but with a more standard typesetting would have only been half as long. Gary Vaynerchuk mentions at one point that he was looking to give the book also a visual social media feel but I don't buy it - my sentiments when reading it were more along the lines of - let's se ...more
Kelly Murphy
Feb 25, 2014 rated it really liked it
I read this in one day, and would highly recommend anyone interested in social media to browse through it as well. It is mostly pictures (examples) of posts, tweets, pics that are either really cool, or epically awful. Then, the author explains in detail why.

He briefly breaks down the major points of the most popular social media platforms (Facebook, Twitter, Instagram, Pinterest, Tumbler, LinkedIn, Snapchat and a couple others) and some of the major differences in style, attitude, and follower
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Gary Vaynerchuk is the ultimate businessman. Born with an entrepreneurial spirit, Gary is a proven investor and advisor in the world of startups, and now an expert on the Fortune 500 world, through is work as CEO of Vaynermedia, a social media marketing agency. Having two bestsellers under his belt doesn't hurt either.

Thirty-three years ago, Gary got his start in business by ripping flowers out of

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