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Business Sutra: A Very Indian Approach to Management

4.05  ·  Rating details ·  984 ratings  ·  92 reviews
Why we do business impacts how we do it and what ultimately gets done. As is belief, so is behavior, so is business. This is Business Sutra, a very Indian way of doing business.

It is very different from Management Science, taught in business schools around the world, which does not factor in belief, because belief is subjective truth, hence cannot be measured.

Despite the v
Hardcover, 446 pages
Published March 4th 2013 by Aleph Book Company
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May 06, 2013 rated it it was amazing
A few months ago, I ran into a slight problem. I had a bit of a misunderstanding with Mrs. Asha Singh (not her real name), a neighbourhood friend of mine, someone I've known since I arrived in India about two decades ago. We'd gone for a bit of shopping. Mrs. Asha Singh, I'd come to understand, had been collecting discount coupons for a very large chain store. Her husband would go there, buy the monthly provisions and pay for them and he would hand Mrs. Asha Singh these discount coupons every ti ...more
Apr 14, 2013 rated it it was amazing
Shelves: favorites
Reviewing is as much a subjective experience as reading.

This isn't so much a review as much as it is an attempt to record my experience of reading this book - the things that stayed back with me, the things that registered in my mind and the things which will perhaps make me revisit the book again some day.

The book,as many have rightly pointed out, is not the kind one can finish quickly. It isn't an easy book to read.

Not because it is difficult to comprehend. Or sprawling. Or moribund. But bec
Ashish Taneja
Jul 11, 2019 rated it really liked it
Shelves: real-shelf

A very impactful book challenging the core beliefs of our workplaces - the ones which make us crib about our professional lives!

Belief ---> Behavior ---> Business

Organizations work hard to model our behavior so that business can be done but no one talks about the belief-system of a person which leads to a certain kind of behavior. The focus is on goals rather than the person which dehumanizes the organization.
The thread which links Belief to Behavior to Business is the Business Sutra.

Author say
Paromita Bardoloi
Jun 15, 2013 rated it really liked it
It is not a very usual experience that you read a book on management and you are gripped within its stories and intricacies. Devdutt Pattanaik is definitely does that with no apologies.

Business Sutra looks at management through the Indian perspective. The writer uses symbols, codes, stories from Hinduism, Buddhism and Jainism to put forth his perspective. He also uses the Mahabharata and Ramayana as the background as if he was born to tell the stories and break the myths to bring in a new point
Sep 25, 2016 rated it it was ok
Mostly this is about mixing mythology with present times. Most of issues are repetitive and common sensical. Book changes stances about symbols and symptoms and rightfully twists it as per needs. Probably the religion is always made to be so.
One can't expect reading this book to start a new business or run the already running one. Less of business strategy more of mythology mixed with common sense morality.
Nov 03, 2014 rated it it was ok
Though I am an ardent fan of Devdutt this book didn't live up to its expectations and media publicity. ...more
Anu Ranganath
Feb 04, 2016 rated it did not like it
I was very excited to read the book but the book does not grasp the attention fo the reader.
The flow threw me off.
The content is good but could have helped with some good editing.
Azeem Azimuddin
Oct 16, 2016 rated it did not like it
What a disappointment! No unique insights here, only topical and pop, superficial.
Feb 27, 2018 rated it it was ok
Not very much satisfying, and i wont recommend it to others as well.. you surely can skip it.
Dhruv  Khosla
Feb 23, 2019 rated it liked it
This is not a practical guide on how to conduct business. It is a more generic philosophy on how to broadly think about business, linked to Indian mythology and certain imagined anecdotes.

A little more real world correlation with solid cases to back up the claims would have made it more relevant.

Best used as a philosophical compass on how one may conduct himself in corporate / business set-ups, and even then some of the advise seems a little too oblique for the real world scenarios we face eve
Umang Rohani
Oct 27, 2019 rated it did not like it
nothing worthwhile here
Jan 27, 2014 rated it it was amazing
There are certain books, that affects you deep to the core & soul, and you come out on the other side as a completely changed person. This certainly qualifies as a book which has changed me forever in some way.

"In the world of management, nobody takes you seriously, unless you have a model to prove your theory, therefore I came with the 3B model. As is your belief, so is your behavior & so is your business." These are the words of the "Chief belief Officer" for future group, the one of a kind po
Nelton D'Souza
Feb 14, 2014 rated it liked it
I long to be an entrepreneur and hence when BlogAdda presented with this opportunity I took it with both hands. After constant rescheduling the delivery I finally got my hands on it. I must say, its least than what I expected.

In the world of Kamasutra and Aam Sutra, Business Sutra leaves no stone unturned in simply following suit. A voluminous 460 odd pages filled with illustrations on every second page you have to be ready to take on this one. But if you're there for the taking then this book
Avisek Barla
Dec 18, 2015 rated it it was amazing
Devdutt Pattanaik is a brilliant speaker & writer. period.

Business Sutra is more than an Indian approach to management. As an atheist but brought up in hindu tradition, I had a fair bit of knowledge about the gods, the devatas, rakshas, yaksha and asuras. Yet this book shows them in a very different light. They are a representation of human character, of you and me. The incidents explained from the epic of Ramayana and Mahabharata are similar to our lives and the decisions we need to take. Ram
Ranjeet Bhosale
Apr 20, 2016 rated it really liked it
I jave finished reading this book today after so many days of reading and taking a break, business sutra by devdutt pattanaik is a book which helps understand the mentality of indian people that has been shaped through generations after generations in this society. The behaviour of our people is starkly different from other countries per say, we have a rich heritage of the our gods and mythological stories related to the divine beings which shape up our conciousness which ultimately reflects in ...more
Siddharth Maheshwari
Jan 28, 2014 rated it it was amazing
A gem by Devdutt Pattanaik. More than business management it is a book of philosophy and psychology. It helped me understand the basic philosophy of West,India and China. It also gave a good understanding of human psychology and behavior. On the management part, it is more of philosophy than concrete management. It presents a framework which can be applied to any field or system other than business management.

It made use of great examples from the Indian Scriptures to bring home a point and mad
Reshmi Pillai
Apr 24, 2013 rated it it was amazing
Partly memoir, partly business fundamentals the book makes for a compelling, easy read if the subject interests you. It is one of those books that I call A. R. Rehman music type, the book grows on you as you sail through chapter to chapter. The language as with his earlier works is easy, the narration interesting and by the time we reach the back cover we mildly understand why our beliefs, behavior and businesses ought to be different. I have always wondered even during my PG in Management why I ...more
Nehal Joshi
Feb 19, 2015 rated it it was amazing  ·  review of another edition
Great wisdom

The book is trying to develop vision of reader towards the problems we face as an employee or employer in our day to day life through mythological stories with an interesting comparison with the western and even Chinese business wisdom. There are no readymade solutions given means the fish is not given directly but author has done excellent job to divert readers attention not only how to catch fish but also with which fish to capture and purpose of catching fish! Interesting and enli
Nov 10, 2016 rated it it was amazing  ·  review of another edition
Reading this book is a wonderful experience and I would highly recommend doing so. In simple terms, the book takes us through the many thoughts that we might have had during the course of our work day or in other situations, and shows us how those thoughts could be processed. What I like best is the book is never preachy nor narrow in it's approach. A good place to start is at the end of the book (after the index) at the page titled 'How to reject this book'. ...more
Avishkar Surana
Jan 09, 2014 rated it it was ok
This review has been hidden because it contains spoilers. To view it, click here.
Jul 25, 2013 rated it really liked it
Mr Davedut Pattnaik didn't disappoint me with this one waiting for the next book..:) ...more
Aniruddh Sudharshan
Dec 30, 2016 rated it it was amazing
Author explains complex things in a single paragraph and simple sketches. Goodread.
Rajesh CNB
Jun 26, 2017 rated it it was amazing
There are times when your thirst for knowledge is fully quenched by a book and you decide that it is that eternally regenerative well that you will drink from time and again. Stephen Covey's Seven Habits of Highly Effective people, Daniel Goleman's Emotional Intelligence and Rama Bijapurkar's We Are Like That Only did that to me at different stages of my life. I dip my bowl into the eternal wisdom they have, whenever I thirst for knowledge and guidance and they have so far been reliable companio ...more
Himanshu Varshney
Jul 07, 2020 rated it it was amazing
Shelves: self-help
A great piece of wisdom. The whole book with so many different stories and illustrations try to make you understand the value of outgrowing fear, personal and mental growth. Becoming from dependent to dependable. Becoming Shiva and Vishnu. Learn to seek Narayn over Narayani.

For people without any knowledge of india mythology, this book may become a strange reading as you may not be ble to recognise the characters and connects the dots. However people with basic knowledge of mythology of Mahabhar
Sumit Pawar
Jul 22, 2020 rated it really liked it
"Inclusive Business wisdom of the East".

Some Indian Business and Startups use to have such Dharmic Business Traits, some still have these Dharmic Traits. I just wonder if more and more Indian Businesses will adopt such Indic business policies can change the world we live in.

The only book which i will recommend from Devdutt Pattnayak's stable of books is Business Sutra. As the full name indicates it details the Indic/Dharmic approach of Money making. A must read to understand the delicate balanc
Jan 30, 2017 rated it liked it  ·  review of another edition
Conceptually very different

A very exhaustive book.. Too much of mythology will drain you out.. The modern day illustration do stand out..would have been good if the author had structured the contents so as to convey a series of objective learning...but this comes across as a learning with no clear beginning and ending...
Sep 14, 2017 rated it really liked it
It takes a lot of time to grasp this book. This book is for those who have a keen interest in mythology and see mythology from a different perspective by widening the gaze. Otherwise you will feel bored in between. The essence of this book comes out to be that Expand your mind to expand your business. A good read.
Dec 20, 2018 rated it it was amazing  ·  review of another edition
Beliefs explained with logic

This book gives insights into Indian thoughts, Which in general seems illogical but this book helps to find out the logic behind. One can understand the process and stories behind the act and decision of an Indian businessman. This book can help those people who want to expand their mind and become inclusive. And this is why I gave 5*
Saravana Sastha Kumar
May 03, 2017 rated it really liked it
Beautiful book. Superbly explained on the interpretation on Indian mythology, philosophy and thoughts in the business world. Some parts of the book are literal copy, paste of Devdutt's other books but nevertheless a must read for Indian professionals. ...more
Shakthivanilla Saraboji
This book explains the basic Management concept with use of Author's imaginative take on Hindu Mythology. Although I could not agree with lot of points discussed in this book, I certainly enjoyed reading the practical example story explained at the end of each Chapter. ...more
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Dr. Devdutt Pattanaik (born December 11, 1970) is an Indian physician turned leadership consultant, mythologist and author whose works focus largely on the areas of myth, mythology, and also management. He has written a number of books related to Hindu mythology, including Myth = Mithya: A Handbook of Hindu Mythology, a novel, The Pregnant King, and Jaya: An Illustrated Retelling of the Mahabharat ...more

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