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Business Sutra: A Very Indian Approach to Management

4.03  ·  Rating details ·  768 Ratings  ·  76 Reviews
Why we do business impacts how we do it and what ultimately gets done. As is belief, so is behavior, so is business. This is Business Sutra, a very Indian way of doing business.

It is very different from Management Science, taught in business schools around the world, which does not factor in belief, because belief is subjective truth, hence cannot be measured.

Despite the v
Hardcover, 446 pages
Published March 4th 2013 by Aleph Book Company
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May 06, 2013 rated it it was amazing
A few months ago, I ran into a slight problem. I had a bit of a misunderstanding with Mrs. Asha Singh (not her real name), a neighbourhood friend of mine, someone I've known since I arrived in India about two decades ago. We'd gone for a bit of shopping. Mrs. Asha Singh, I'd come to understand, had been collecting discount coupons for a very large chain store. Her husband would go there, buy the monthly provisions and pay for them and he would hand Mrs. Asha Singh these discount coupons every ti ...more
Vivek Tejuja
May 16, 2013 rated it it was amazing
When you think of mythology and management, it becomes very difficult to connect the two. Doesn’t it? I am sure anyone would think it is impossible or close to being impossible, however that isn’t the case for Dr. Devdutt Pattanaik, who when speaks of mythology, does not consider it any different from daily living. He doesn’t categorize or compartmentalize the concept at all. When Dr. Pattanaik writes or talk of mythology, he weaves it seamlessly into what we call living. He doesn’t treat it any ...more
Apr 14, 2013 rated it it was amazing
Shelves: favorites
Reviewing is as much a subjective experience as reading.

This isn't so much a review as much as it is an attempt to record my experience of reading this book - the things that stayed back with me, the things that registered in my mind and the things which will perhaps make me revisit the book again some day.

The book,as many have rightly pointed out, is not the kind one can finish quickly. It isn't an easy book to read.

Not because it is difficult to comprehend. Or sprawling. Or moribund. But bec
Jan 27, 2014 rated it it was amazing
There are certain books, that affects you deep to the core & soul, and you come out on the other side as a completely changed person. This certainly qualifies as a book which has changed me forever in some way.

"In the world of management, nobody takes you seriously, unless you have a model to prove your theory, therefore I came with the 3B model. As is your belief, so is your behavior & so is your business." These are the words of the "Chief belief Officer" for future group, the one of a
Nelton D'Souza
Feb 14, 2014 rated it liked it
I long to be an entrepreneur and hence when BlogAdda presented with this opportunity I took it with both hands. After constant rescheduling the delivery I finally got my hands on it. I must say, its least than what I expected.

In the world of Kamasutra and Aam Sutra, Business Sutra leaves no stone unturned in simply following suit. A voluminous 460 odd pages filled with illustrations on every second page you have to be ready to take on this one. But if you're there for the taking then this book
Avisek Barla
Dec 18, 2015 rated it it was amazing
Devdutt Pattanaik is a brilliant speaker & writer. period.

Business Sutra is more than an Indian approach to management. As an atheist but brought up in hindu tradition, I had a fair bit of knowledge about the gods, the devatas, rakshas, yaksha and asuras. Yet this book shows them in a very different light. They are a representation of human character, of you and me. The incidents explained from the epic of Ramayana and Mahabharata are similar to our lives and the decisions we need to take.
Siddharth Maheshwari
Jan 28, 2014 rated it it was amazing
A gem by Devdutt Pattanaik. More than business management it is a book of philosophy and psychology. It helped me understand the basic philosophy of West,India and China. It also gave a good understanding of human psychology and behavior. On the management part, it is more of philosophy than concrete management. It presents a framework which can be applied to any field or system other than business management.

It made use of great examples from the Indian Scriptures to bring home a point and mad
Paromita Bardoloi
Jun 15, 2013 rated it really liked it
It is not a very usual experience that you read a book on management and you are gripped within its stories and intricacies. Devdutt Pattanaik is definitely does that with no apologies.

Business Sutra looks at management through the Indian perspective. The writer uses symbols, codes, stories from Hinduism, Buddhism and Jainism to put forth his perspective. He also uses the Mahabharata and Ramayana as the background as if he was born to tell the stories and break the myths to bring in a new point
Reshmy Pillai
Partly memoir, partly business fundamentals the book makes for a compelling, easy read if the subject interests you. It is one of those books that I call A. R. Rehman music type, the book grows on you as you sail through chapter to chapter. The language as with his earlier works is easy, the narration interesting and by the time we reach the back cover we mildly understand why our beliefs, behavior and businesses ought to be different. I have always wondered even during my PG in Management why I ...more
Nehal Joshi
Feb 19, 2015 rated it it was amazing  ·  review of another edition
Great wisdom

The book is trying to develop vision of reader towards the problems we face as an employee or employer in our day to day life through mythological stories with an interesting comparison with the western and even Chinese business wisdom. There are no readymade solutions given means the fish is not given directly but author has done excellent job to divert readers attention not only how to catch fish but also with which fish to capture and purpose of catching fish! Interesting and enli
Nov 10, 2016 rated it it was amazing  ·  review of another edition
Reading this book is a wonderful experience and I would highly recommend doing so. In simple terms, the book takes us through the many thoughts that we might have had during the course of our work day or in other situations, and shows us how those thoughts could be processed. What I like best is the book is never preachy nor narrow in it's approach. A good place to start is at the end of the book (after the index) at the page titled 'How to reject this book'.
Jul 25, 2013 rated it really liked it
Mr Davedut Pattnaik didn't disappoint me with this one waiting for the next book..:)
Aniruddh Sudharshan
Dec 30, 2016 rated it it was amazing
Author explains complex things in a single paragraph and simple sketches. Goodread.
Rajesh CNB
Jun 26, 2017 rated it it was amazing
There are times when your thirst for knowledge is fully quenched by a book and you decide that it is that eternally regenerative well that you will drink from time and again. Stephen Covey's Seven Habits of Highly Effective people, Daniel Goleman's Emotional Intelligence and Rama Bijapurkar's We Are Like That Only did that to me at different stages of my life. I dip my bowl into the eternal wisdom they have, whenever I thirst for knowledge and guidance and they have so far been reliable companio ...more
Sep 14, 2017 rated it really liked it
It takes a lot of time to grasp this book. This book is for those who have a keen interest in mythology and see mythology from a different perspective by widening the gaze. Otherwise you will feel bored in between. The essence of this book comes out to be that Expand your mind to expand your business. A good read.
Jan 30, 2017 rated it liked it  ·  review of another edition
Conceptually very different

A very exhaustive book.. Too much of mythology will drain you out.. The modern day illustration do stand out..would have been good if the author had structured the contents so as to convey a series of objective learning...but this comes across as a learning with no clear beginning and ending...
Shakthivanilla Saraboji
This book explains the basic Management concept with use of Author's imaginative take on Hindu Mythology. Although I could not agree with lot of points discussed in this book, I certainly enjoyed reading the practical example story explained at the end of each Chapter.
Saravana Sastha Kumar
May 03, 2017 rated it really liked it
Beautiful book. Superbly explained on the interpretation on Indian mythology, philosophy and thoughts in the business world. Some parts of the book are literal copy, paste of Devdutt's other books but nevertheless a must read for Indian professionals.
Feb 27, 2018 rated it it was ok
Not very much satisfying, and i wont recommend it to others as well.. you surely can skip it.
Saurabh Choudhari
Dec 21, 2016 rated it really liked it
Amazing perspective on Management and a refreshing take on mythology.
A must read for Indian Businessmen.
Pravin Agarwal
Oct 08, 2017 rated it really liked it
A nice book which blends mythology and business in a creative way. There are numerous good examples drawn from mythology to understand business management. I insightful and good read.
Mar 29, 2018 rated it really liked it  ·  review of another edition
A good book opens upto lot of questions & answer about how we behave daily. The examples some places are very apt. There is nothing right or wrong, it only ask us to introspect..
Amrita Bindukalpa
Jul 07, 2014 rated it it was amazing
This book hence is a double whammy. It amalgamates theories of management with stories of mythology. It also has some really well drawn illustrations and 'points to remember' sort of sections which are very catchy.

The book is a slow starter. The writer draws out some ideas about what is 'Indian' and what is not. He contrasts the 'Indian' attitude with the 'Western' and the 'Chinese'. I personally do not see them building in any way to the topics further on. Or maybe I was missing the point. The
Nitish Krishna
Mar 17, 2017 rated it it was amazing
Wow! The only word that came into my mind as i finished the book..An excellent journey towards widening the perspectives of life. Not only confined to business/management/career, but overall every aspect of life. The stories from the myths presented as examples to explain author's perspectives and thoughts are fantastic and keeps one glued to the book. Highly recommended for all those who love reading mythology blended with psychology...A book that would definitely widen every reader's "Gaze"
Suraj Saraf
Jan 16, 2015 rated it liked it

The book is more in the category of self-help book rather than as a business/management book. The “Indian” way of doing business, according to the author is more spiritual, philosophical and maybe also religious - compared to the current prevalent western management styles - and thus as an outcome of the above, also more humane. Not necessarily a bad thing, but the author does not provide enough from his experiences as the chief belief office in a renowned India company, where he must have got a
Bibhu Ashish
Mar 26, 2016 rated it it was amazing
Enjoyed this book thoroughly. The book explains the modern management concepts from the Indian mythology point of view. I have been a regular reader of the author since last so many years and what a mesmerising experience it is to read his writings. Every time I read the author I get a new perspective on the characters and the context of Hindu mythology.

Now a days when a lot of western concepts are being used as templates to resolve the organizational issues being faced in India it is high time
Aniket Banerjee
Dec 15, 2016 rated it really liked it
What I most like about Devdutt Patnaik's books are that they help you to expand your mind to the endless possibilities and perspectives that is present in and around us. That kind of remains the central theme in the book. It emphasises on the fact that organisations are basically a group of individuals coming together. And each and every individual have their unique vision about the world. It encourages us to acknowledge the same and expand our mind to be inclusive of all such possibilities. It ...more
Ranjeet Bhosale
Apr 20, 2016 rated it really liked it
I jave finished reading this book today after so many days of reading and taking a break, business sutra by devdutt pattanaik is a book which helps understand the mentality of indian people that has been shaped through generations after generations in this society. The behaviour of our people is starkly different from other countries per say, we have a rich heritage of the our gods and mythological stories related to the divine beings which shape up our conciousness which ultimately reflects in ...more
Jan 02, 2016 rated it really liked it
It is one book that explains why Indians and the Indian style of management is what it is...

It is not about Indians but about management the world over ... explained from excerpts from Indian mythology.

I have listened to Devdutt's talks and have been a reader of his columns in newspapers. He tends to be a tad repetitive and when i picked up this book that is what i expected. But he has indeed surprised his readers. The strcuture of his thoughts and the way he has put this across makes an intere
May 02, 2016 rated it really liked it
What a joy to read this book! This book presents analogies from mythological stories and business like no other. The way Devdutt has described different management contexts with characters of indian mythologies makes me wonder about the sheer effort of research that he has done on both the subjects (mythology + business).
A must read for any business person who has deep interest in mythology. I loved this book!
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Dr. Devdutt Pattanaik (born December 11, 1970) is an Indian physician turned leadership consultant, mythologist and author whose works focus largely on the areas of myth, mythology, and also management. He has written a number of books related to Hindu mythology, including Myth = Mithya: A Handbook of Hindu Mythology, a novel, The Pregnant King, and Jaya: An Illustrated Retelling of the Mahabharat ...more
More about Devdutt Pattanaik

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“Seduction No one is obliged to receive what we give. No one is obliged to participate in the exchange. Not everyone needs to be compelled into desirable behaviour; customers and employees can also be charmed. Our enchantments can be a trick, a trap, a manipulation, or an expression of genuine affection that benefits all.” 1 likes
“Violence Without violence, there is no nourishment. Unless the mineral is consumed, the plant cannot grow. Unless the plant is consumed, the animal cannot grow. Physical growth demands the consumption of another. Only mental growth is possible without consuming another; but it is a choice humans rarely make.” 1 likes
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