Research Methods for Business: A Skill-Building Approach

by Uma Sekaran, Roger Bougie

Research Methods for A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager. The sixth edition has been substantially revised to go beyond the scientific approach and gives students a comprehensive introduction to what constitutes good research. This edition includes a range of new material on alternative approaches to business research, including three new chapters The Critical Literature Review, Observation, and Questionnaires. Other chapters on The Broad Problem Area and Defining the Problem Statement, Research Design, Interviews and The Research Report have also been substantially revised.

The new edition also features cases from Europe, Asia and the US to give students a global view of modern business research methods. Examples are drawn from different areas of business - such as human resources management, strategic management, operations management, finance, accounting, and information management - to provide students with a comprehensive overview of the applications of research methods.    An extensive set of resources accompany this text, Find out more about these resources and visit our showcase site  


An interactive e-Book is included with this text, featuring a wealth of embedded media,   20 videos, online case studies, self-test quizzes and flashcards.  
View a demo of this e-book

Genres: Business, Research, Nonfiction, Textbooks, Management

436 pages, Paperback

First published January 1, 2001

Reviews

[Maria · Rating 4 out of 5]

This book is a very important guide for doing Research.
I read most of it as a part of my "Business Research Methods" Class
It is very informative and simple. I believe I will reread it again

[Jeffrey Egolf · Rating 5 out of 5]

This review is actually for the tenth edition of this textbook, published in 2016.

I don't often consider people reviewing actual textbooks, but this is an amazing resource for learning the basics of research and experimental design. I would highly suggest this to anyone who has also read The Skeptics Guide To The Universe, and wants to know more detail about how to properly conduct scientific research.
I rented this book from the school library, but I don't think I'm going to return this one.

[Lucille · Rating 5 out of 5]

This book gave me new insights into business decision making. Really a good book!

[Nitia Priyustina · Rating 5 out of 5]

This book is suitable for undergraduate student. It's simple and very helpful.

[Emily · Rating 5 out of 5]

Loved the book. Loved the class.

[Mubashra]

nothing

[Fahed Al Kerdi · Rating 5 out of 5]

This book contain a very deep and wide-coverage material, it covers all type of research methods in the field of business studies: quantitative, qualitative, and mix-mode approaches. I recommend every postgraduate to own a copy of this book.

[Vaishnavi Tea · Rating 5 out of 5]

I really enjoyed reading this book. Simple and excellent!

[Amjad Masood · Rating 1 out of 5]

- Bad organization of chapter and sub-chapter content.
- Sections full with unclear and unnecessary texts
- Not enjoyable, no rigorous learning

[Kimi · Rating 2 out of 5]

Pokoknya tetap gak suka buku-buku yang berbau metode penelitian gitu. Baca juga terpaksa karena kuliah. Wkwkwk.

[Asam]

dgfh bhmhkmykmccvbtrhj

[Sacha · Rating 4 out of 5]

Very clear and structured, which made it very easy to see the main points. The information was well explained and easy to understand. 4.5 stars.

[Khawaja Hassaan]

i want to read chapter 11

[Afdhol Khyari · Rating 5 out of 5]

I think this book can be one of my research references.

[Raden Andika]

nice

[Shehzad]

good

[Shaguftanawaz30yahoo.Com]

good

[Alyssa]

Absolutely helpful for people who are doing to do research in Beginner level.