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The Magic of Indian Cricket: Cricket and Society in India
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The Magic of Indian Cricket: Cricket and Society in India

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In the last twenty years, Indian cricket has been transformed. With the arrival of global television networks, mass-media coverage and multinational sponsors, cricket has become big business and India has become the economic driving force in the world game. For the first time a developing country has become a major player in the international sports arena.

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Published April 28th 2006 by Routledge (first published January 1st 2006)
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Mihir Bose is a British Indian sportswriter and journalist, who was the BBC's sports editor until 4 August 2009.
More about Mihir Bose...