Reaching Audiences

by Jan Johnson Yopp, Katherine McAdams

A brief yet thorough guide to correct, clear writing for the media This text stresses the importance of clear, concise, and accurate writing in a media world that is increasingly web-based. Illustrative and specific real life examples provide guidance for students to improve their writing. By recognizing today’s ever-changing media environment, this text is grounded in the basics of good writing, which is essential to communicators in print, online, broadcast, and strategic communication. This text is available in a variety of formats – print and digital. Check your favorite digital provider for your etext, including Coursesmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please or you can purchase a ValuePack of the text + MySearchLab (at no additional cost): ValuePack 0133829944 / ValuePack 9780133829945

Genres: Nonfiction, Writing

336 pages, Paperback

First published May 1, 1996