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The Practitioner's Guide to Product Management

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3.87  ·  Rating details ·  150 ratings  ·  12 reviews
Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?

Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT provides a firsthand road map to help you
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Hardcover, 208 pages
Published January 6th 2015 by Grand Central Publishing
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Lehel Ferencz
Aug 30, 2019 rated it liked it
An entertaining general introduction into the role of product management that provides the overall feel and requirements of the field without any of the specific methodologies or tools of the trade.
Outdoors Nerd
Jul 02, 2017 rated it it was amazing  ·  review of another edition
If you want to be or are Product Manager, you should read and reread this.
Svetlana
A great reference book on product management

I found out about the book through General Assembly. As soon as I started reading it, I could not put it down. Its not like many dry text books - it includes a lot of great information on product management plus many examples as well as personal experiences of the author. His background is impressive with training as a Royal Air Force pilot and classics major who learned technology by himself during projects. Jock's tone of writing is more conversation
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Cody Faldyn
Mar 26, 2015 rated it it was amazing  ·  review of another edition
Shelves: general-business
In his book Busuttil shares real-life stories and experiences of other companies who are successful at product management and know what it takes to meet customers’ needs. The goal of the book is to help you improve product management skills, understand what a product manager does, know the difference between good and bad products, and increase the success rate of a product. Each chapter is self-contained so if you want to read the five chapters in different orders you can.

For your convenience, I
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Nigel Street
Mar 31, 2016 rated it really liked it
Very accessible easy read with some good practical tips. The informal conversations style referencing personal experience makes for any easy read which is where this books strength really lies. If you're looking for something more like a tutorial with a structured approach to product management then you would, in my opinion need to look elsewhere however if its a good grounding in the fundamentals in an engaging style then this pretty much hits the mark.
Raisaroo
Easy to read. Very high level overview of Product Management. Read the conclusion today and it was one of the moments when the book hit the spot on something that happened during the day. So got a great book therapy moment :)
Riaz Rahaman
Apr 02, 2015 rated it really liked it  ·  review of another edition
Great book to get you started with product management

If you want to know what product management is all about and judge for your self if you are the right person for it then this is the book for you.
Arganka Yahya
Mar 10, 2016 rated it really liked it  ·  review of another edition
A good read. He provides bad practices so that we will not fall for that, with some humor. If you have experience as UX designer or startup co-founder, you'll find many information is relevant. Interesting read and can be a starter guide if you want to jump into product management role.
Bart Cheever
Feb 02, 2017 rated it really liked it
My pet peeve is business books that fill or don't get to the point. This book is easy and fast to read with some solid examples. Recommended.
Marvin Vista
Dec 31, 2015 rated it really liked it
A good introduction to product management. Looking forward to more GA books!
Petri Poikolainen
May 12, 2016 rated it liked it
Product management is not rocket science.
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3 followers
Jock is a freelance head of product, author and conference speaker. He has spent nearly two decades working with technology companies to improve their product management practices, from startups to multinationals.

His clients include the BBC, University of Cambridge, and the UK’s Ministry of Justice and Government Digital Service (GDS). In 2012 Jock founded Product People Limited (https://productpe
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