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Screw Business as Usual

3.65  ·  Rating details ·  1,060 Ratings  ·  103 Reviews
RICHARD BRANSON, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down-to shift our values from an exclusive focus on profit to also caring for people, communities and the planet
As he writes:
"It's a vibrant and definite sea change from the way business was always done, when financial profit was a driving force.
ebook, 384 pages
Published December 1st 2011 by Portfolio (first published November 17th 2011)
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(showing 1-30)
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Kim Pallister
I'm a big Richard Branson fan-boy, and really liked his first book, Losing My Virginity (which I highly recommend). Since then, I've given a few of his other books a try. I gave Screw Business as Usual a try this week. It was very quick to get through so I thought I'd post a short review.

The book is about the idea that capitalism can, in addition to pursuing the goal of making money, attempt to do good.

On the plus side, it covers a number of interesting cases, some of which are Virgin enterpri
Cathy Allen
So now comes Sir Richard with a critique of modern business practices that only he could produce. In exhorting readers to "Screw Business as Usual" Branson is calling upon us to reinvent capitalism in a more ethical, more just, and less destructive way. His primary theme here is that Capitalism 24902 (named for the number of miles in our globe's circumference) must serve the world and not deplete it. "Doing good is good for business" he says over and over... and then he proves his case. He tells ...more
Jul 28, 2013 rated it it was amazing  ·  review of another edition

Bravo Richard! It is these type of ideas that truly bring about change. But not just change for the sake of it… Real change and real passion to see a different tomorrow than the one we are experiencing today. The idea of the elders and the business leaders is one who's time has come… And if each of us will take one step, we will all move closer to reality that includes us all. Not just the ones were well-off, and not just the ones who can speak with the loudest voices. This book is abo
Rikki Ayers
I love Richard Branson's approach to the world of business. While some bits made me flinch, maybe out of jealousy because I don't own even one island, I learned a lot about how a number of my favourite socially responsible businesses started.
This made me very cynical. There's nothing worse than reading about rich white guys extolling business ethics to reach untapped markets, no matter how positive a spin is placed on it.

FYI: the fact that you can access a Coca Cola in even the poorest of the poor or third world locations is NOT a marvel, when pharma extort the masses.

Capitalism doesn't need turning upside down. It needs honest people running honest business, not rich do-gooders running around exploiting untapped third world markets
Daniel Taylor
In the old days, it was enough for entrepreneurs to spend half their life making money and the other half giving it away. But the business game has changed. Now, to succeed, you need to make a profit as you do good.

Richard Branson introduces the idea of Capitalism 24902 (the distance in miles of the circumference of the earth) and tells story after story of businesses that have at their heart the concept of doing good. You need to accept the global reality of business and thus the need for leade
Russ King
Jun 21, 2012 rated it really liked it  ·  review of another edition
This book is as inspiring as it is irritating. It's like swimming through thick treacle a lot of the time but there are enough inspirational ideas and case studies to make it worthwhile. Branson mentions how wonderful Virgin is at least three times every page which gets a tad tedious and I would have liked more details about some of the examples from other organisations.

However, Branson's enthusiasm comes through like a blazing sun and he has an impressive record of results with organisations th
Jan 22, 2013 rated it it was ok  ·  review of another edition
It was very distracting hearing the sound of RB patting himself on the back at every turn of a page. The book is basically a public relations sticker. Yes, I am happy to see a person of his vast wealth involved in so many philanthropic and sustainable business actions. How a bout a little grace and turning down the horn toots a tad. I guess it wasn't what I was looking for. I have been invested in sustainable seeking corporations for decades so.. Didn't the BeeGees give millions starting way bac ...more
Blake Kanewischer
This lightweight screed reflects the holistic attitude towards business that Richard Branson supposedly has. Not having had the opportunity to experience Virgin service myself, I can't judge that claim. The supreme irony in the book for me is that Branson inadvertently pops his own bubble more than once with casual references to his private island or to the people who populate his world. It's a breezy read, but don't expect much from it.
Jun 05, 2015 rated it did not like it  ·  review of another edition
I can not really be bothered to write a proper review for this thing, but I am just using this space to note that exposing the world to this junk should be considered a violation of human rights.

10/10 would read again
Douglas Green
Good message, but written as a series of random thoughts of Richard on how to do business more ethically than as a book though.
Richard Branson is quite an amazing character in everything he has done. I had never really looked into his life before reading this one and I was quite impressed with how he got started. A simple endeavor that allowed him to voice his opinions but also show the world important causes that needed attention. From a simple student run magazine, he was able to build an entire empire from that.

The contents of this book are one that will inspire others to work towards a global good in their companies
Razvan Zamfirescu
Spicuiri din recenzia finala care se gaseste pe blogul meu

Dacă vrei să înveți business din cartea de față, nu-i cazul. Pentru că Branson în Afacerile, pentru oameni nu-și propune să învețe oamenii care nu vor face niciodată vreo afacere cum să facă una, ci mai degrabă să arate care-i trendul pe care oamenii serioși de afaceri îl adoptă în zilele noastre: afaceri făcute de oameni puternici, bogați și cu multă influență în interesul omenirii.

Da, sună pre
Shayan Kh
2.7 stars

I'll summarize this book for you, so spoilers I guess:
"Capitalism can be the best thing. Doing good for others is actually better for yourself. We at the Virgin group has done a ton of good. And I (Branson) know a lot of good people."

That is it.
This is the first book by Richard Branson that I've read, and I don't like it. I'm not gonna judge the writer by this book alone because I've read that his other books are way better than this one.
This book isn't for everyone. Sure it has a
That's 2.5 stars actually.

Screw ‘Business As Usual’ is the 372 page outcome of the awakened social responsibility in the ever energetic entrepreneur, Richard Branson. Branson emphasizes here on how ‘doing good is good for businesses’. He not only asserts so but also justifies his words by giving many examples. He also warns people who do business solely for profits that they would cease to exist in the long run.

In the preface, Branson’s house in his private island was burnt down by Hurricane Ire
Feb 11, 2012 rated it it was amazing  ·  review of another edition
Shelves: audiobooks, 2012
Awesome book! I chose the audio book and it was narrated by Richard himself. He has such a great outlook on life which shows in his outlook of business, community and environment.

He starts off by talking about how he got started; how he learned at an early age the power of communication. He discusses some specific businesses and business models who have looked at 'community' with as much importance as profit. He has joined with many people - celebrities, politicians, world leaders and business
Hector Hernandez
Jan 26, 2014 rated it really liked it  ·  review of another edition
Without doubt, Richard Branson accomplishes to gather business foundations with new ways of doing business more sustainable in a 360 dimension, all this with the demonstration cases of success of entrepreneurs who are pioneering in that way. (Environmental and social) Two quotes that might summary the book: 1) Doing good is good for business 2) Never accept the unacceptable

However, I enjoyed very much the personality of Branson. He shows to be smooth and courageous person at the same time, perse
Edward Wong
This is the third book I read that was written by Richard Branson. From the playful title I was expected for his sharing of some interesting while innovative ideas in starting up or running businesses but it turns out I was wrong. Yes, it does talk about business management and operations but not the way I expected.

I was slightly disappointed in how the book was written. it is fairly an one side story. Almost all of the cases talked about were related to what have been done in the Virgin Group o
Peter Backx
"Screw business as usual" (Dutch: "Zo niet, dan toch") is Richard Branson's plea to change what businesses are all about. It should not be about money first. Business should be about doing the right thing, for your employees, for your customers, for the world. The money will follow.

It's an interesting read with lots and lots of examples. Ranging from large businesses like Sir Branson's own to small and local businesses. Some will be applicable to your situation others not so much.

You should rea
Catherine Oughtibridge
It’s not often that the first thought I have on finishing a book it that I have to read it again.

When I was in my second year of University, I did a module on global warming. It was the last lecture on a Thursday afternoon and I’d cycle home feeling depressed. The lecturer was a cheerful bouncy young man who was keen to be there. He was easy to listen to and I looked forward to sitting in the lectures genuinely being interested in what I was hearing. The content however was enough to knock me i
Russell Turner
Jun 10, 2014 rated it it was amazing  ·  review of another edition
An inspirational look at how businesses large and small are coming to realise that it is possible to operate sustainably, ethically, make a healthy profit (in a lot of cases increase profits) while simultaneously protecting and/or improving the environment. It is full of examples of how capitalism and entrepreneurship can create win-win situations and can change / save the lives of hundreds of thousands of people worldwide.
And as many of the examples in the book serve to illustrate, those busin
Dec 06, 2016 rated it liked it  ·  review of another edition
If you are expecting the usual business tips and tricks or step-by-step todos like me, you may be puzzled like I was. Richard told many stories from within Virgin and outside of Virgin. The amazing people he met, how they made a difference to the organisation that they worked for or to the world and how the same people had inspired his business direction and his view of the world. The book contains many awesome stories for a slow read over many lazy Sunday afternoon. The underlying message is th ...more
Dalila TM
-It focuses on that forgotten area of business: To help others. The constant focus on "profit" had made some business cruel machines of money, forgetting about the world where they exist.
-Branson's writing is very fresh, easy to read, enjoyable, and friendly. Through many examples/ stories/anecdotes he makes us see the importance of helping others, no matter how famous, rich, and successful you are. We all get worried about our world and we all have to do something about it.
Very down to earth.
Feb 12, 2013 rated it it was amazing  ·  review of another edition
Till the time I read this book, all I knew about making money was, "work, earn, spend & enjoy." Although I have been told to invest a portion of my rewards back in to developing myself & the world, Branson showed me through this book what can be done.

This book melded well with the abundance mentality advocated by Stephen R. Covey which I was working on making a part of my character. While I was thinking that I needed to compete, & put other people down to succeed, this book served as
This book was good and I think challenging in terms of the ideas presented. However with all of the examples branson uses, there is no shortage of inspiration for doing good for society, and the environment while also benefiting your businesses. I actually feel quite excited after finishing this book and while reading it.
Sometimes though i found the writing annoying because Branson is very like this is how it is and how it should be for everyone. But in saying that I felt like he had quite a br
Nick Bond
Nov 10, 2015 rated it really liked it  ·  review of another edition
Branson brings out an inspirational bit of literature which seeks to connect realistic and tangible approaches to create not only successful but also sustainable business.

The only beef was (and I may be just reading into it the wrong way) the pseudo (forced?) humility Branson writes-in, while mentioning how he's lazing in a bath in his London mansion, or sitting with a rock star and Mandela on his island etc. It doesn't devalue the work he has achieved or ideas yet I found at times I was a litt
Jan 18, 2012 rated it really liked it  ·  review of another edition
The book is essentially a publicity piece for Virgin Unite, Branson sustainability organization but the book, which extols Capitalism 24902, his name for tasking a more social entrepreneurial approach to solving the major world problems from staunching climate change to lifting developing nations out of poverty, is full of inspiring stories and people that more than make up for that. A recommended read and hopefully the start of more books exploring this way of thinking and celebrating success i ...more
Jun 18, 2016 rated it really liked it  ·  review of another edition
I am always a fan of Richard Branson book, especially when he explained how he established Virgin Group. In this particular book, Richard emphasize a lot on how the Corporate Social Responsibilities can plays a better role in a business; rather than emphasizing the business profit, hence the name Screw Business as Usual .

This book is not recommended to anyone who believe that business profits is the only success of the business, however is those who believe community or society can help in the
Andrea James
Jul 12, 2015 rated it really liked it  ·  review of another edition
Shelves: business, general
I went for the audiobook version and I thought it was an upbeat commuter companion. It's not a work of literary genius but I thought (at least the audio version) deserved four stars because the rambling style (which some reviewers did not like) made it quite casually listen-able and pleasant.

His zest for life is infectious and one leaves with a feeling of being inspired to "just do it!" and work towards one's goals.

So screw it, I'm going to end this review and do something (that hopefully) benef
I'm a big Richard Branson fan and this book was a great illustration of people and businesses saying "screw business as usual" and doing something different. Branson is advocating putting less focus on profit and more focus on doing good, on doing what is right and just and that if you do that, profits will follow. In the book he details examples of people all over the world, including himself, who are doing just this.
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Sir Richard Charles Nicholas Branson is an English business magnate, best known for his Virgin brand of over 360 companies. Branson's first successful business venture was at age 16, when he published a magazine called Student. He then set up a record mail-order business in 1970. In 1972, he opened a chain of record stores, Virgin Records, later known as Virgin Megastores and rebranded as zavvi in ...more
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“For those who think business exists to make a profit, I suggest they think again. Business makes a profit to exist. Surely it must exist for some higher, nobler purpose than that’ - Ray Anderson, founder of Interface Inc.” 1 likes
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