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Whatcha Gonna Do with That Duck?

4.09  ·  Rating Details ·  224 Ratings  ·  21 Reviews
"We're surrounded by people who are busy getting their ducks in a row, waiting for just the right moment. . . . Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue." --From the blog post Whatcha Gonna Do with That Duck? Seth Godin is famous for bestselling books such as "Purple Cow" and cool ...more
Hardcover, 656 pages
Published December 1st 2012 by Penguin Putnam
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Meredith Stranges
I've always appreciated Seth Godin's direct conversational style. Reading his books (or his famous blog) is like being gently slapped in the face. He reads human psychology and understands the nature of a crowd better than any business author I've yet come across. However, this is more than just a business book for entrepreneurs; it's a shake-up-and-shake-down on all fronts, of all the typical excuses that we dream up to explain away our standard inaction and firmly in-the-box thinking. He's ver ...more
Michael Naughton
"You have everything you need to build something far bigger than yourself."
Seth Godin - Tribes

Permission Marketing was the first time I had heard the name Seth Godin and have not stopped reading his writing and insights ever since. When I think of Seth Godin, I personally think of the word "goad" in a positive sense. He is goading us on... encouraging us to think smarter. Think divergently. Write better. Challenge the status quo.
He gets us to take action.
Don't be a lame duck... more like proud a
Jun 08, 2015 Shelley rated it really liked it  ·  review of another edition
better than your average business book. a bit repetitive. the stuff about the beginning about deciding to start (to take action, to start a business, to grow one, to start anything) is better than the end stuff about the future of education. i'm less interested in the virtues of online education (though it is, of course, virtuous) than I am in the business and marketing info. Start. Start now. Figure it out later. I will always agree with that.
Niko Khan
While this a collection of relevant thoughts and interesting ideas, it definitely isn't a good book in terms of flow. Can be quite difficult to read or focus on due to the start and stop nature of the hundreds of somewhat unrelated chapters in it
Niraj Shah
Jul 11, 2016 Niraj Shah rated it really liked it  ·  review of another edition
One of the few books, that after reading, makes you intellectually enriched. Specially, Mr Godin's take on current education system and the future of education is an absolute eye opener. Highly recommended if you are looking forward to get your brain stimulated.
Apr 27, 2016 Tim rated it liked it  ·  review of another edition
The first 9/10 of the book are difficult to slog through since it's essentially a compilation of blog posts and doesn't make for a great book-reading experience. I can't say I enjoyed much of it. But the final "Education Manifesto" section is almost redeeming.
Pete R.
Jan 19, 2013 Pete R. rated it really liked it  ·  review of another edition
Finally done. Got a little bored in the middle but the last chapter made it even more interesting.

I love what Seth Godin envisioned about the future and where we should be heading. I would love to live in his envisioned future. :)
Sana Vasli
It's a compilation of his blog posts over 6 years. A lot of hit and miss, but still a big fan of Seth Godin despite my rating
Rick Yvanovich
Since this is a string of blogs each snipped can stand alone though there are tranches all on the same theme. A worthwhile read indeed
Billy Ko
Jul 07, 2014 Billy Ko rated it really liked it  ·  review of another edition
Really relatable book. This book aims to question the mindsets of the current population. Countless takeaways from this book
Ed Brenegar
Jun 20, 2014 Ed Brenegar rated it it was amazing  ·  review of another edition
An excellent compilation of Seth Godin's daily blog posts. Read to get a "mind-meld" with Seth.
Berin Kinsman
Nov 06, 2016 Berin Kinsman rated it it was amazing  ·  review of another edition
Shelves: business
You can never go wrong with Seth Godin. His chapters and articles are short, and even if you disagree with his conclusions the topics serve a food for thought.
Mar 23, 2014 Ronald rated it it was amazing  ·  review of another edition
Awesome , typical Seth Godin. Can't explain, his wit, marketing genius is just mind blowing.
Jan 06, 2014 Jennifer rated it it was amazing  ·  review of another edition
Marketing Genius. A collection of his blog posts for six years all relevant to the world of social media and marketing today.
Jan 23, 2013 Dana rated it really liked it  ·  review of another edition
Shelves: just-because
I don't always agree with Godin, but he gets me to think & reflect...which is what a good book or blog should do for one anyway. ;-)
Indah Threez Lestari
603 - 2014

Kureview di sini saja ya:
Jun 12, 2013 Bethany rated it really liked it  ·  review of another edition
Shelves: business
In some ways, it's a thematically-organized overview to all his other books; I really enjoyed it. Lots of good ideas & inspiration here.
Meera rated it really liked it
Nov 10, 2014
Ryan James
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Liz rated it it was amazing
Dec 18, 2014
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Anna Paradox rated it liked it
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Brad Luse
Brad Luse rated it it was amazing
Jan 15, 2016
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Bob Dailey rated it it was amazing
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Stanley Lee
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Linz rated it it was amazing
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Seif Eldein Hesham rated it it was amazing
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Seth Godin is a bestselling author, entrepreneur and agent of change.

Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the indust
More about Seth Godin...

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“Sheepwalking I define “sheepwalking” as the outcome of hiring people who have been raised to be obedient and giving them a brain-dead job and enough fear to keep them in line. You’ve probably encountered someone who is sheepwalking. The TSA “screener” who forces a mom to drink from a bottle of breast milk because any other action is not in the manual. A “customer service” rep who will happily reread a company policy six or seven times but never stop to actually consider what the policy means. A marketing executive who buys millions of dollars’ worth of TV time even though she knows it’s not working—she does it because her boss told her to. It’s ironic but not surprising that in our age of increased reliance on new ideas, rapid change, and innovation, sheepwalking is actually on the rise. That’s because we can no longer rely on machines to do the brain-dead stuff. We’ve mechanized what we could mechanize. What’s left is to cost-reduce the manual labor that must be done by a human. So we write manuals and race to the bottom in our search for the cheapest possible labor. And it’s not surprising that when we go to hire that labor, we search for people who have already been trained to be sheepish. Training a student to be sheepish is a lot easier than the alternative. Teaching to the test, ensuring compliant behavior, and using fear as a motivator are the easiest and fastest ways to get a kid through school. So why does it surprise us that we graduate so many sheep? And graduate school? Since the stakes are higher (opportunity cost, tuition, and the job market), students fall back on what they’ve been taught. To be sheep. Well-educated, of course, but compliant nonetheless. And many organizations go out of their way to hire people that color inside the lines, that demonstrate consistency and compliance. And then they give these people jobs where they are managed via fear. Which leads to sheepwalking. (“I might get fired!”) The fault doesn’t lie with the employee, at least not at first. And of course, the pain is often shouldered by both the employee and the customer. Is it less efficient to pursue the alternative? What happens when you build an organization like W. L. Gore and Associates (makers of Gore-Tex) or the Acumen Fund? At first, it seems crazy. There’s too much overhead, there are too many cats to herd, there is too little predictability, and there is way too much noise. Then, over and over, we see something happen. When you hire amazing people and give them freedom, they do amazing stuff. And the sheepwalkers and their bosses just watch and shake their heads, certain that this is just an exception, and that it is way too risky for their industry or their customer base. I was at a Google conference last month, and I spent some time in a room filled with (pretty newly minted) Google sales reps. I talked to a few of them for a while about the state of the industry. And it broke my heart to discover that they were sheepwalking. Just like the receptionist at a company I visited a week later. She acknowledged that the front office is very slow, and that she just sits there, reading romance novels and waiting. And she’s been doing it for two years. Just like the MBA student I met yesterday who is taking a job at a major packaged-goods company…because they offered her a great salary and promised her a well-known brand. She’s going to stay “for just ten years, then have a baby and leave and start my own gig.…” She’ll get really good at running coupons in the Sunday paper, but not particularly good at solving new problems. What a waste. Step one is to give the problem a name. Done. Step two is for anyone who sees themselves in this mirror to realize that you can always stop. You can always claim the career you deserve merely by refusing to walk down the same path as everyone else just because everyone else is already doing it.” 1 likes
“I don’t remember writing most of these posts.” 1 likes
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