Goodreads helps you keep track of books you want to read.
Start by marking “Patron Way” as Want to Read:
Patron Way
Enlarge cover
Rate this book
Clear rating
Open Preview

Patron Way

3.56  ·  Rating details ·  27 ratings  ·  7 reviews
The never-before-told story of Patron Tequila--the brand that revolutionized an industry How a billion-dollar business ascended from a forgotten dusty agave field in central Mexico

The Patron Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patron's cofounder, Martin Crowley, and his life partner, Ilana Edelstein,
Hardcover, 256 pages
Published January 13th 2013 by McGraw-Hill Education
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Patron Way, please sign up.

Be the first to ask a question about Patron Way

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

Showing 1-45
Average rating 3.56  · 
Rating details
 ·  27 ratings  ·  7 reviews

More filters
Sort order
Start your review of Patron Way
Dick Weaver
Jan 14, 2013 rated it did not like it
Puffery, pure and simple.
Lisa Pietsch
May 05, 2013 rated it it was amazing
Described as a deeply personal business narrative, the story centers around the development from the ground up of Patrón tequila, a brand that single-handedly changed the face of the liquor industry, by its co-founder, Martin Crowley, and as told by his then young and lively life partner, Ilana Edelstein.

Tequila is by far my spirit of choice. Ive loved it for decades, and I still love learning by tasting more tequilas and by researching its fascinating history. Thats why when the offer to
May 22, 2013 rated it it was ok
Read my full review:

My opinion: I felt that this book belonged more in a memoir genre rather than a business genre. Now, as another Goodreads reviewer already stated, this is not your typical business book. It was rather "spicy" almost what one would find in a gossip rag and gave way too much of the author's personal history with not enough as to what made Patron a successful recognized brand. Not to mention I think that there were a ton of skeezy happenings that did need
Victor Barger
Apr 29, 2013 rated it really liked it
Recommends it for: Entrepreneurs, small liquor manufacturers
Recommended to Victor by: NetGalley
Shelves: business
This is not your typical business book. In fact, it's more of an autobiography than a business book. Unfortunately, the subtitle, "Lessons on Taking Any Business From Idea to Iconic Brand", suggests otherwise. As such, you may be disappointed if you buy this book for that purpose. However, if you're interested in the story behind Petron Tequila, this is a worthwhile read, and it definitely serves as a cautionary tale for entrepreneurs.

Note: the author claims that not having a well-defined target
Ken Yliniemi
Jan 19, 2016 rated it liked it
This is a combination memoir and marketing strategy book on the birth and nurturing of the iconic brand of tequila Patron. It is quite interesting and very well written. It would be a great read for anyone involved in brand marketing, some great tips and teqnigues that were used and also the personal lives of the couple involved in making the brand and up to today's ownership of the conglomerate that included Patron. A great read!
Jul 09, 2013 rated it liked it
This is more of an autobiography rather than a business book. However, there were some critical pieces of the Patron story that I think were touched upon in the book. The Aperitif at the end was very worthwhile. A good book for branding and marketing not for a history of Patron.
Aug 02, 2013 rated it liked it
Shelves: signed
I bought and read this book in order to learn how to market and build a successful brand. While the story is interesting, this book is more of a biography than a business book
Seth Conger
rated it liked it
Jun 18, 2013
rated it liked it
Nov 11, 2019
rated it liked it
Jul 28, 2013
Santiago Lopez
rated it it was amazing
Jan 06, 2019
Stacey Ashton
rated it it was amazing
Apr 28, 2013
rated it really liked it
Aug 24, 2013
rated it liked it
May 25, 2014
rated it really liked it
Apr 15, 2013
rated it really liked it
Aug 11, 2019
Saan Saelee
rated it liked it
Feb 21, 2020
rated it really liked it
Dec 03, 2018
rated it really liked it
Aug 18, 2014
rated it liked it
May 28, 2013
Bob jones
rated it really liked it
Nov 20, 2014
rated it liked it
Apr 08, 2014
rated it really liked it
Aug 30, 2015
Mark Seymour
rated it it was amazing
Jul 26, 2019
Marvin Rasche
rated it really liked it
Jun 13, 2019
Travis Klein
rated it really liked it
Jan 14, 2014
rated it liked it
Jun 21, 2014
Fernando Morales
marked it as to-read
Apr 09, 2013
is currently reading it
Apr 15, 2013
marked it as to-read
May 23, 2013
marked it as to-read
Jun 01, 2013
marked it as to-read
Jun 05, 2013
marked it as to-read
Jun 13, 2013
marked it as to-read
Jun 14, 2013
added it
Jun 23, 2013
added it
Jun 30, 2013
Mike Landau
marked it as to-read
Jul 01, 2013
marked it as to-read
Jul 12, 2013
Joyce Tay
marked it as to-read
Jul 13, 2013
Nina Wagner
marked it as to-read
Jul 14, 2013
marked it as to-read
Jul 15, 2013
marked it as to-read
Sep 16, 2013
marked it as to-read
Sep 26, 2013
marked it as to-read
Nov 04, 2013
There are no discussion topics on this book yet. Be the first to start one »

Readers also enjoyed

  • Deep Work: Rules for Focused Success in a Distracted World
  • Anatomy of the Spirit: The Seven Stages of Power and Healing
  • Rewire Your Anxious Brain: How to Use the Neuroscience of Fear to End Anxiety, Panic, and Worry
  • Awareness: A de Mello Spirituality Conference in His Own Words
  • The Song of the Bird
  • The Bhagavad Gita
  • Shoe Dog: A Memoir by the Creator of NIKE
  • The Total Money Makeover: A Proven Plan for Financial Fitness
  • Do the KIND Thing: Think Boundlessly, Work Purposefully, Live Passionately
  • The Vulture Investors, Revised and Updated
  • The Mysterious Island (Extraordinary Voyages, #12)
  • The Untethered Soul: The Journey Beyond Yourself
  • Digital Minimalism: Choosing a Focused Life in a Noisy World
See similar books…

News & Interviews

With clever detectives, missing jewels, murderous women, daring spies, and more, mysteries and thrillers deliver page-turning delight with ever...
68 likes · 32 comments
No trivia or quizzes yet. Add some now »