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Patron Way

3.56  ·  Rating details ·  27 ratings  ·  7 reviews
The never-before-told story of Patron Tequila--the brand that revolutionized an industry How a billion-dollar business ascended from a forgotten dusty agave field in central Mexico

The Patron Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patron's cofounder, Martin Crowley, and his life partner, Ilana Edelstein,
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Hardcover, 256 pages
Published January 13th 2013 by McGraw-Hill Education
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Average rating 3.56  · 
Rating details
 ·  27 ratings  ·  7 reviews


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Dick Weaver
Jan 14, 2013 rated it did not like it
Puffery, pure and simple.
Lisa Pietsch
May 05, 2013 rated it it was amazing
Described as a deeply personal business narrative, the story centers around the development from the ground up of Patrón tequila, a brand that single-handedly changed the face of the liquor industry, by its co-founder, Martin Crowley, and as told by his then young and lively life partner, Ilana Edelstein.

Tequila is by far my spirit of choice. Ive loved it for decades, and I still love learning by tasting more tequilas and by researching its fascinating history. Thats why when the offer to
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Naomi
May 22, 2013 rated it it was ok
Read my full review: http://bit.ly/18cdNt4


My opinion: I felt that this book belonged more in a memoir genre rather than a business genre. Now, as another Goodreads reviewer already stated, this is not your typical business book. It was rather "spicy" almost what one would find in a gossip rag and gave way too much of the author's personal history with not enough as to what made Patron a successful recognized brand. Not to mention I think that there were a ton of skeezy happenings that did need
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Victor Barger
Apr 29, 2013 rated it really liked it
Recommends it for: Entrepreneurs, small liquor manufacturers
Recommended to Victor by: NetGalley
Shelves: business
This is not your typical business book. In fact, it's more of an autobiography than a business book. Unfortunately, the subtitle, "Lessons on Taking Any Business From Idea to Iconic Brand", suggests otherwise. As such, you may be disappointed if you buy this book for that purpose. However, if you're interested in the story behind Petron Tequila, this is a worthwhile read, and it definitely serves as a cautionary tale for entrepreneurs.

Note: the author claims that not having a well-defined target
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Ken Yliniemi
Jan 19, 2016 rated it liked it
This is a combination memoir and marketing strategy book on the birth and nurturing of the iconic brand of tequila Patron. It is quite interesting and very well written. It would be a great read for anyone involved in brand marketing, some great tips and teqnigues that were used and also the personal lives of the couple involved in making the brand and up to today's ownership of the conglomerate that included Patron. A great read!
Kenneth
Jul 09, 2013 rated it liked it
This is more of an autobiography rather than a business book. However, there were some critical pieces of the Patron story that I think were touched upon in the book. The Aperitif at the end was very worthwhile. A good book for branding and marketing not for a history of Patron.
Jack
Aug 02, 2013 rated it liked it
Shelves: signed
I bought and read this book in order to learn how to market and build a successful brand. While the story is interesting, this book is more of a biography than a business book
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