Transforming Your Business into a Brand: The 10 Rules of Branding

by Jacky Tai

If you are involved in running a business and beginning to wonder when you should start to look into branding (how does it work, anyway?), brace yourself. According to Jacky Tai and Wilson, you should have started your branding exercise yesterday! 'Transforming Your Business Into a Brand' distills the two authors' wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide for everyone involved in branding.

192 pages, Paperback

First published February 5, 2007