Magazine Publishing Industry, The:

by Charles Patrick Daly, Patrick Henry

A complete, insider's guide to the magazine industry, for anyone interested in the business.This book provides a timely, all-inclusive look at this alluring business. It explores advertising, marketing, circulation principles, production, and editorial techniques in detail. It examines the current state of the industry -- social, technological and economic. Part of the Allyn & Bacon Series in Mass Communication.Media professionals, students, and anyone interested in the magazine industry.

310 pages, Paperback

First published October 8, 1996