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Commonsense Direct and Digital Marketing
Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techni ...more
ebook, 434 pages
Published January 10th 2010 by Kogan Page
(first published January 1st 2007)
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