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Commonsense Direct and Digital Marketing

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4.20  ·  Rating details ·  25 ratings  ·  1 review
Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techni ...more
ebook, 434 pages
Published January 10th 2010 by Kogan Page (first published January 1st 2007)
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Radosveta
Apr 13, 2020 rated it did not like it
90% of the book is totally outdated :) if you want to learn how to sell via direct mail in 2005, then you should read it :)
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In 2003, the Chartered Institute of Marketing named Drayton Bird one of 50 living individuals who have shaped today’s marketing.
He has spoken in 53 countries for many organisations, and much of what he discusses derive from his work with many of the world’s greatest brands.
These include American Express, Audi, Bentley, British Airways, Cisco, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microso
...more

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