Goodreads helps you keep track of books you want to read.
Start by marking “The McDonaldization of Society: An Investigation Into the Changing Character of Contemporary Social Life” as Want to Read:
The McDonaldization of Society: An Investigation Into the Changing Character of Contemporary Social Life
Enlarge cover
Rate this book
Clear rating
Open Preview

The McDonaldization of Society: An Investigation Into the Changing Character of Contemporary Social Life

3.79  ·  Rating details ·  1,559 Ratings  ·  94 Reviews
The fast-food business, most notably Mcdonal ds, revolutionised not only the restaurant business but also American society and ultimately, the world. Using the model of Mcdonalds, the author draws on the theories of Weber to produce a social critique. '
Unknown Binding, 265 pages
Published January 24th 1996 by Pine Forge Press (first published 1995)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about The McDonaldization of Society, please sign up.

Be the first to ask a question about The McDonaldization of Society

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30)
Rating details
Sort: Default
Mar 09, 2009 rated it it was ok  ·  review of another edition
Shelves: non-fiction
incompleted :S

Well, the main idea of the book is to show the effects of fast-food chains on society. Given an extremely famous example which is MacDonald, the author explains how such a fast-food chain could influence people's values, perceptions, behaviors and lifestyles. Other examples are mentioned also in the book like IKEA and Starbucks ( Starbuckzation !)and how they changed and affected society's lifestyle to a remarkable extent, especially if you were talking about Arabian or Asian count
Jul 19, 2010 rated it really liked it  ·  review of another edition
This was sitting in a pile of books slated for a garage sale. I picked it up for something to browse for a short time and couldn't put it down. At this point, everyone should already know that McDonalds is unhealthy... that's not what this book is about. It's about how the processes behind the McDonalds formula (rationalization, efficiency, consistency, really the same stuff of Henry Ford's assembly line) has seeped into all aspects of American society (and is seeping into global society), and h ...more
Jonathan-David Jackson
I'm pretty sure Goodreads represents the rationalization of book reviews and is putting mom-and-pop book review sites out of business. I can't help using them for recording and rating the books I've read, though. I'm sorry mom (and pop).
Данило Судин
Які принципи лежать в основі діяльності корпорації "МакДональдз"? Адже вони зараз є визначальними і для більшості компаній. І навіть проникають в повсякденне життя більшості людей по всьому світу. Які це може мати наслідки в майбутньому? І як з цією макдональдизацією боротися?

Ласкаво запрошую до перегляду відеоогляду книги Джорджа Рітцера "Макдональдизація суспільства", в якій можна знайти відповіді на ці запитання. Відео доступне за посиланням
Alex Birchall
I read the 2013 revised edition, which still serves as a fairly competent work in the study of social organisation and social processes. Ritzer's "McDonaldization" is essentially a byword for Max Weber's "rationalisation", encompassing four key dimensions: efficiency, calculability, predictability, and control. These dimensions are paired, with each pair given its own chapter, and reinforced with a litany of real-life examples of the rationalising imperative Ritzer describes. As the title sugges ...more
Doug Gil
Really entry level sociology, which is why it is so often referenced/assigned in introductory courses. That said, I don't think it should be avoided by veterans of sociological theory. George Ritzer presents an argument that reinforces Weber's century-old plight of the iron cage but uses a more contemporary backdrop to accomplish it. This is precisely why this book should be used more as a supplement rather than a substitute for Weber.

If you're looking for a really accessible, modern, and compre
Alan Valdez
I borrowed this book from the library. I liked it, but I do not think I will get my own copy. It is a sobering discussion on the "irrationality of Rationality" and how the pursuit of efficiency, calculability and predictability can be impoverishing, dehumanizing and de-enchanting. Is some ways, it seems to be a re-statement and update of Weber's "Economy and Society", exploring the consequences of formal rationality in the 21st century. However, Ritzer is rather repetitive in this book, his argu ...more
Nov 06, 2014 rated it it was ok  ·  review of another edition
This guy is crazy. C-section is not ''McDonaldization of birth", for fuck's sake.
Chelsea Jennings
Excellent. Astutely describes the oppressive forces acting in society, outlining the major elements and factors of the modern human condition.
May 14, 2012 rated it really liked it  ·  review of another edition
An excellent critique of current society and how it operates as well as solutions to the problems it has created.
Manuel Fernandez Garcia
Es un libro del año 99 y dirigido al público norteamericano. Me da la impresión de que en la vieja Europa tenemos un sentido mucho más crítico de nuestra propia sociedad aunque es indudable que estamos inmersos en esa mcdonalización a la que quizá sería más exacto llamarla globalización, por aquello de que nos vendieron la moto del progreso y lo que hicieron fue convertirnos en el escalón que precede a la esclavitud laboral o algo parecido. No aporta a novedades pero a veces es bueno revisar los ...more
Rachael Birri
This book draws attention to very important aspects of the way in which our society is becoming globalized, streamlined, and homogenized. It points out many of the irrationality of rationality and the inefficiencies of efficiency. However, after you've read the first 3 or 4 chapters, the book becomes rather repetitive, offering more examples without necessarily an expansion on concepts. This book remains incredibly relevant and I would recommend to anyone concerned about the globalized economy o ...more
Barış Birol
Nov 02, 2017 rated it it was amazing  ·  review of another edition
Hayatta ufak tefek de olsa uyguladığım "sistem karşıtı" önlemlerin derlenip toplanıp bilimsel verilerle karşıma çıkmış hali. Ufkumu ilerleten kitaplardan biri oldu, iyi ki okumuşum.
Achmad Soefandi
Mar 03, 2015 rated it really liked it  ·  review of another edition
Masyarakat sudah ter-mcdonaldisasi itulah gambaran George Ritzer dalam buku ini. Dalam buku ini Ritzer melihat masyarakat modern dengan bentuk masyarakat yang rasional, efisien, kalkulabilitas dan lebih menekankan kuantitas daripada kualitas, begitulah ciri ciri masyarakat yang sudah ter-mcdonaldisasi. Mcdonaldisasi memang berasal dari nama salah satu pelopor restoran fastfood mcdonald, yang didirikan oleh Mac dan Dick yang akhirnya dibeli oleh Ray crock. Dalam sistem kerja restoran fastfood mcd ...more
Nov 14, 2010 rated it did not like it  ·  review of another edition
I read this because of a cute classmate of mine. But unfortunately, I found this book largely to be a waste of time. Ritzer defines "McDonaldization as: the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of the American society as well as the rest of the world." He then identifies 4 "dimensions" of the McDonaldization process, 1. Predictability 2. Efficiency 3. Calculability 4. Control. I really don't need to explain further what he means ...more
Lucía Vijil Saybe
Entender a la Mcdonalización como una parcela nada más del efecto tan globalizante/glocalizante como lo es la racionalización, cuantificación, calculabilidad y consumismo. Identificar espacios donde la deshumanización está alcanzando niveles muy altos y pasan totalmente desapercibidos en el ámbito educativo, de salud y el tráfico de alimentos.
Una jaula de hierro que inmuta tanto y nada a la misma vez.
Oct 16, 2009 rated it liked it  ·  review of another edition
Shelves: nonfiction
The gist of the book is about the dangers of MacDonalization, which is the approach taken by most fast food restaurants and increasingly more and more other types of businesses in the USA and other countries. MacDonaldization is driven by an increased search for efficiency and uniformity, which tends to maximize profits and maximize the number of customers that can be served.

However, the increased efficiency usually plays into the hands of the corporations and not into the hands of the consumers
Dec 13, 2008 rated it really liked it  ·  review of another edition
Shelves: business
I though that this book would be more focused on McDonalds but as it turns out it is more about the trends that are so well encapsulated in the business that most people will be familiar with, McDonalds.

In many ways the book focuses on the more negative impacts of the modern culture of 'fast food'. This is not to say that the issues are not relevant or valid, however the growth of such modern businesses doesn't happen without their ability to successfully satisfy a need.

In many ways the book por
Bob Beemsterboer
The term, “McDonaldization,” was coined by the University of Maryland professor of sociology, George Ritzer. McDonaldization refers to the process of how the principles of the fast food industry are rapidly dominating the rest of society. These principles include efficiency, calculability, uniformity, and control through automation, which are becoming more and more evident in our everyday lives. Ritzer claims McDonaldization is quickly taking the human element out of all interaction, since every ...more
Robert Voogdgeert
Hoewel bij vlagen grofmazig en suggestief met niet altijd even veel oog voor detail (van uitwerking), is het een een zeer prikkelende beschrijving van de principes die in het hart van McDonalds liggen en de wijze waarop de hele samenleving wordt gebureaucratiseerd.

In studie die in belangrijke mate is gebaseerd op Webers ideeën van rationalisering en de zg. iron cage. De vier essentiele kenmerken:

quantification (calculability)
control by means of non-human technology

harri pratama
Apr 07, 2010 rated it really liked it  ·  review of another edition
McDonald bukan cuma restoran cepat saji, tapi lebih jauh dari itu, ia merupakan sebuah sistem yang berperan besar dalam mengubah dunia. McDonald, bisa dikatakan, menjadi tonggak yag mengokohkan sistem kapitalisme di bumi ini.

melalui buku ini George Ritzer, berdasarkan analisanya, ada empat faktor yang pemikat yang bersarang dalam sistem ini, hingga membuatnya begitu populer. yaitu, Efisiensi, Daya Hitung, Daya Prediksi,dan Kontrol.

saking tingginya reputasi sistem ini dalam mengeruk laba, maka ba
Albara Alkheliwi
its great book whatever your perspective about the author opinions...George Ritzer discuss the mcdonaldization as a phenomena in contemporary society and build whole theorietical and practical world assert these phenomenona.
When you start to read the book you think its major concern to show how mcdonalds overtake our life but when you proceed reading you will be stunned by fabulous dissecting of mcdonalds phenomena to its attributes and deriving solid facts thats explain turning to ( rationalize
Feb 14, 2009 rated it really liked it  ·  review of another edition
Recommends it for: Everyone
After reading this book, you will rethink every subtle way big businesses controls its employees and consumer. From the robotic scripted encounters you will have with the employees at McDonald's to the self-service drink dispensers some restaurants provide (do you get a discount for serving yourself?). Let's not forget the self-checkout some supermarkets have implemented--this is a prime example of the Mcdonaldization of Society.

Efficiency, Calculability, Predictability, Control is how Ritzer d
Mar 02, 2007 rated it liked it  ·  review of another edition
Shelves: social-studies
Finally finished reading this book. The premise is interesting enough: post-modernism, capitalism, rationalization, and how all of this form the psychological landscape of our society today. The first half of the book is very repetitive and slow-going; thankfully, the second have is provocative and faster. The author even offers a list of ways to resist "McDonaldization" as an individual! Recommended to anyon who wants to kill time in an intelligent fashion. Viva la revolucion. (Soci/urban studi ...more
Shafiq Razak Rajan
Ritzer challenges us to see that the McDonaldization, or the rationalization, of society as being detrimental for us to fulfill our true human potential. Everything that composed as society, from the education system, medicine, politics - all of them tend to emulate the fast-food chains model of increasing efficiency, decreasing human interference, to gain the maximum amount of profit possible.

This book is relatively readable compared to other Sociology books that I've read. I like how the auth
Jan 28, 2015 rated it really liked it  ·  review of another edition
I re read this book after having read it for an intro sociology course in college. The concept of McDonaldizing society has stuck with me from the first time reading it and I've viewed various situations I've been in with this novel in mind. It is especially applicable to my current field of education and very thought provoking. Definitely recommend it for anyone looking to expand their their understanding on how processes in education or the work force have come to resemble those of a fast food ...more
Oct 01, 2013 rated it it was amazing  ·  review of another edition
O lectură obligatorie pentru fiecare om care trăieşte în societate. Dacă eşti în munţi, n-ai nevoie, dar dacă ai un card în portofel şi-un telefon în buzunar, eşti obligat să citeşti asta.

Apud Ian Mitroff: "Cu cîţiva ani în urmã, reţeaua fast-food McDonald’s a venit cu lozinca „Facem totul pentru dumneavoastrã“. În realitate, în restaurantul McDonald’s noi facem totul pentru ei. Stãm la coadã, ducem mîncarea la masã, îndepãrtãm resturile, stivuim tãvile. Cum preţul mîinii de lucru creşte şi teh
Mar 01, 2014 rated it really liked it  ·  review of another edition
A great perspective on the run way corporate take over of American society and its spread across the globe.
While the system appears rational, the end results are irrational. War, poverty, inequality, dehumanization of the individual, authoritarianism, and the regimentation and conditioning of people into obedient cogs in the neo-liberal capitalist system.
The sub title should be: the death of individualism and the assimilation into corporate collectivism.
The first half describes the downsides of McDonaldisation, including the roots of factory-type standardisation and its potentially degrading effects. There is good material to reflect on here.

However the 2nd half turns to a pseudo- scientific attempt at sociology , the pact of globalisation etc, that stretches credulity.
Finally, as the book is 10 years old, in some aspects, it's rather dated.

So a mix. Read chapters 1-7 for sure.
Allyson Stallman
One of my favorites, if not favorite, books from my University Days. I still refer to my 1999 copy of the book when making social arguments with friends. It's amazing how little people know that their eating and shopping experiences (for just two examples) are tailored to get them in and out quickly and having spent as much money as possible. You think you have free will? Read this book and think again.
« previous 1 3 4 5 6 7 8 9 next »
There are no discussion topics on this book yet. Be the first to start one »
  • The Sociological Imagination
  • Stigma: Notes on the Management of Spoiled Identity
  • Rules of Sociological Method
  • The Consumer Society: Myths and Structures
  • Iron Cages: Race and Culture in 19th-Century America
  • Mind, Self and Society from the Standpoint of a Social Behaviorist
  • The Social Construction of Reality: A Treatise in the Sociology of Knowledge
  • Poor People's Movements: Why They Succeed, How They Fail
  • Symbolic Interactionism: Perspective and Method
  • The Constitution of Society: Outline of the Theory of Structuration
  • The Second Shift
  • Ideology and Utopia: An Introduction to the Sociology of Knowledge
  • The New Spirit of Capitalism
  • Masters of Sociological Thought: Ideas in Historical and Social Context
  • The Overworked American: The Unexpected Decline Of Leisure
  • Nation of Rebels: Why Counterculture Became Consumer Culture
  • The Power of Four: Leadership Lessons of Crazy Horse
George Ritzer is Distinguished University Professor at the University of Maryland. He has named at Distinguished-Scholar Teacher at Maryland and received the American Sociological Association’s Distinguished Contribution to Teaching Award. Among his academic awards are an Honorary Doctorate from La Trobe University, Melbourne, Australia; Honorary Patron, University Philosophical Society, Trinity C ...more
More about George Ritzer

Nonfiction Deals

  • A Guide to the Present Moment
    $7.99 $2.99
  • Hunting Eichmann: How a Band of Survivors and a Young Spy Agency Chased Down the World's Most Notorious Nazi
    $9.99 $2.99
  • The Breaks of the Game
    $11.99 $2.99
  • Celebration of Discipline: The Path to Spiritual Growth
    $11.74 $1.99
  • Soul Keeping: Caring For the Most Important Part of You
    $9.99 $1.99
  • The Autobiography of Eleanor Roosevelt
    $12.74 $2.99
  • How Soccer Explains the World: An Unlikely Theory of Globalization
    $8.24 $1.99
  • Dry
    $9.99 $3.99
  • Animal Liberation: The Definitive Classic of the Animal Movement
    $17.99 $1.99
  • The Measure of a Man
    $8.74 $1.99
  • Recovery: Freedom from Our Addictions
    $13.99 $2.99
  • 100 Days of Real Food: How We Did It, What We Learned, and 100 Easy, Wholesome Recipes Your Family Will Love
    $8.99 $1.99
  • Things No One Will Tell Fat Girls: A Handbook for Unapologetic Living
    $9.99 $2.99
  • Whipping Girl: A Transsexual Woman on Sexism and the Scapegoating of Femininity
    $13.99 $2.99
  • Best Friends: The True Story of the World's Most Beloved Animal Sanctuary
    $14.99 $1.99
  • Let. It. Go.: How to Stop Running the Show and Start Walking in Faith
    $4.99 $1.99
  • Still: Notes on a Mid-Faith Crisis
    $9.24 $1.99
  • Clara's War: One Girl's Story of Survival
    $8.49 $1.99
  • The Earth Shall Weep: A History of Native America
    $17.99 $1.99
  • Crown of Blood: The Deadly Inheritance of Lady Jane Grey
    $17.48 $1.99
  • The Story of Sushi: An Unlikely Saga of Raw Fish and Rice
    $12.49 $1.99
  • The Noticer Returns: Sometimes You Find Perspective, and Sometimes Perspective Finds You
    $9.99 $2.99
  • Scar Tissue
    $11.99 $2.99
  • Running with Scissors
    $9.99 $3.99
  • The Beautiful Struggle: A Father, Two Sons, and an Unlikely Road to Manhood
    $10.99 $1.99
  • The Black Hole War: My Battle with Stephen Hawking to Make the World Safe for Quantum Mechanics
    $9.99 $2.99
  • 1968: The Year That Rocked the World
    $11.99 $1.99
  • Notes on a Banana: A Memoir of Food, Love and Manic Depression
    $11.99 $1.99
  • Unfinished Business: Women Men Work Family
    $13.99 $1.99
  • Talking as Fast as I Can: From Gilmore Girls to Gilmore Girls (and Everything in Between)
    $11.99 $2.99
  • The Warrior Elite: The Forging of SEAL Class 228
    $11.99 $1.99
  • Lunch in Paris: A Love Story, with Recipes
    $9.99 $2.99
  • And the Band Played On: Politics, People, and the AIDS Epidemic
    $9.99 $2.99
  • The Vegetable Butcher: How to Select, Prep, Slice, Dice, and Masterfully Cook Vegetables from Artichokes to Zucchini
    $22.95 $1.99
  • Facing Your Giants: The God Who Made a Miracle Out of David Stands Ready to Make One Out of You
    $9.99 $2.99
  • Fat Girl Walking: Sex, Food, Love, and Being Comfortable in Your Skin...Every Inch of It
    $8.99 $1.99
  • The Egg and I
    $9.99 $1.99
  • The Secrets of Happy Families: Improve Your Mornings, Rethink Family Dinner, Fight Smarter, Go Out and Play, and Much More
    $12.74 $1.99
  • City of Fortune: How Venice Ruled the Seas
    $14.99 $2.99
  • Just Another Kid
    $7.99 $1.99
  • The Second World War
    $12.99 $3.99
  • Super Immunity: The Essential Nutrition Guide for Boosting Your Body's Defenses to Live Longer, Stronger, and Disease Free
    $8.73 $1.99
  • The Art of Work: A Proven Path to Discovering What You Were Meant to Do
    $10.00 $1.99
  • Story: Style, Structure, Substance, and the Principles of Screenwriting
    $19.93 $2.99
  • Neither Here Nor There: Travels in Europe
    $10.47 $1.99
  • The Dangerous Book for Boys
    $11.99 $1.99
  • Liar, Temptress, Soldier, Spy: Four Women Undercover in the Civil War
    $13.00 $2.99
  • Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
    $15.99 $2.99
  • Dewey: The Small-Town Library Cat Who Touched the World
    $9.99 $1.99
  • The Price of Privilege: How Parental Pressure and Material Advantage Are Creating a Generation of Disconnected and Unhappy Kids
    $11.24 $1.99
  • Fall Down 7 Times Get Up 8: A Young Man's Voice from the Silence of Autism
    $13.99 $1.99
  • I Am Not Myself These Days (P.S.)
    $13.24 $1.99
  • Starvation Heights: A True Story of Murder and Malice in the Woods of the Pacific Northwest
    $11.99 $2.99
  • The Tibetan Book of Living and Dying
    $11.99 $1.99
  • Put Your Dream to the Test: 10 Questions to Help You See It and Seize It
    $9.49 $2.99