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Ten Types of Innovation: The Discipline of Building Breakthroughs
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Ten Types of Innovation: The Discipline of Building Breakthroughs

4.14  ·  Rating details ·  623 ratings  ·  28 reviews
Innovation principles to bring about meaningful and sustainable growth in your organization Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings--the Ten Types of Innovation--that provided insight into inn ...more
ebook, 288 pages
Published July 15th 2013 by Wiley (first published January 1st 2013)
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Jonathan Jeckell
The main point is that innovation isn't some mystical process carried out by a select few. Most organizations think they are lacking in creativity, but are really lacking discipline to use creative ideas and turn them into something tangible. This book includes an attempt to systematize innovation by categorizing different approaches and using combinations of these approaches (along with combinations of ~104 innovation tactics). It also talks a lot about organizational processes, prototyping, an ...more
Yc Liao
Ten types of innovation introduced a innovation framework/disciplines to demonstrate the innovative work. Additionally, authors provide many examples of other companies’ strategical works. Very helpful for readers who would like to create, improve, or change the way of innovation works in an organization.
Steve Fenton
Sep 20, 2020 rated it really liked it  ·  review of another edition
This reminds me of the Gang of Four book on design patterns. You'll read it once and find out about this list of patterns... then you'll find yourself coming back when you want to put them to use. In this case, it's not design patterns, not innovation patterns. ...more
Jun 29, 2018 rated it liked it
An interesting book about innovation in business. A nice organisation of the contents with first the theoretical part and afterwards my favourite part - a detailed analysis of everything. The best part of the book is the real-life cases of successful innovative companies. The style is also user-friendly.

The bad parts are the usage of a lot of buzzwords that are overused in current day business and thus their meaning is lost very often. When you use the same words over and over again, it seems li
Rhonda Sue
Jul 14, 2020 rated it really liked it  ·  review of another edition
Great book for all of you innovators. If you're not in a business situation this book won't really work for you although it might bring you out of your box a little bit.

Here are some takeaways. Innovation requires identifying the problems that matter and moving them through systematically to deliver elegant solutions. The ten types include: Profit Model, Network, Structure, Process, Product Performance, Product System, Service, Channel, Brand, and Customer Engagement. These ten fall into 3 overa
Jan 29, 2019 rated it it was amazing
Shelves: business
Although now five years old, Ten Types of Innovation retains a freshness that’s unusual for books in the business management category. That suggests some real insight here. You can see elements of other business foundation models here, like the 4Ps or 4Cs marketing mix, but by thinking past customer-facing experiences and into service offering and organization configuration, it offers more opportunities to model and consider business improvement. The case studies are particularly useful, as are ...more
Damian Cranney
Jan 27, 2021 rated it liked it  ·  review of another edition
Shelves: next
It’s worth a read but don’t get drawn in. I felt this could have half as long and without the relentless and challenging layout. Way too much nuance and over-engineered which is ironic give the subject matter. There is some great stuff in here and it’s better points are the examples drawn from Keeley and co’s extensive client work. But as Yoda said: ‘Page turner, it is not’.
Mar 03, 2020 rated it it was amazing
Superb introduction to the practice of innovation. Before reading this book I though "innovation management" was just an empty hype.

The 10 types are a down-to-earth way to structure your thoughts around innovation, going far beyond the obvious "product innovation".
Jul 02, 2018 rated it really liked it
Shelves: business, non-fiction
I had to read this book for work and it was such a good move. Super insightful, with great case studies to illustrate the concepts. Definitely a must for every professional, no matter the industry you are working in.
J. T.
Oct 08, 2020 rated it did not like it  ·  review of another edition
Lots of fluff

I bought this book hoping for some actionable insights and methodologies. The book offers management speak, padded with loosely related examples.
Jan 24, 2020 rated it it was amazing
Lots of very interesting and thought provoking ideas! I will definitely be coming back to this in the future
Sep 14, 2020 rated it it was amazing
A fun and read to systematically reflect on areas where your business could need an upgrade.
May 25, 2020 rated it really liked it  ·  review of another edition
A comprehensive reference book for everyone interested in innovation as a discipline. Throughout the book, Keeley maintains that innovating requires identifying the problems that matter and moving through them systematically to deliver elegant solutions. In parallel with this idea, the book provides a methodical approach to analyze current innovations and to introduce innovation shifts. The innovation approach is broken down into innovation tactics and supported with real-life cases.
JJ Amonpat
Jan 29, 2017 rated it really liked it  ·  review of another edition
Shelves: 2017
When talking about innovation, product innovation is the only one that came out of my brain. I bought this book for two simple reasons. Firstly, I want to know, how many types of the innovation and how does it categorise? Secondly, this book is pretty and well organised. The layout and graphic were arranged in a neatly way and easy to read. The ten types of innovation framework came from data analysis of nearly 2,000 examples of the best innovation using pattern recognition and complexity manage ...more
Nov 29, 2016 rated it it was amazing
Shelves: favorites
An essential book for anyone who works in innovation, in product or just simply wants to test out new ideas in a business. The book starts rather dull with a theoretical and a bit high-level overview of what innovation is but as soon as it touches down on case-studies it all starts falling into place. It culminates with the most practical way I've ever seen of dissecting innovation into puzzle pieces (called tactics) which can be combined to create innovation go-to cards and which can be used by ...more
Fred Rose
This book will likely become a common reference book, like Business Model Generation has become. It's based on many years and case studies, and written by some thoughtful people. Listing the ten types at first doesn't seem all that useful or insightful, but the strength of the book is in the depth of the analysis and playbook tools for the different types. THis book is probably more useful more for large corporate situations but it will also be useful to entrepreneurs looking at areas of opportu ...more
Chris Shinkle
Jul 30, 2014 rated it it was amazing
A great book to shape the way you think about innovation. Too often innovation thinking is limited to just the product or service. However, this book takes it a step further. The authors identify 10 types of innovation: 4 that focus inward, 2 focusing on the product, 4 external facing. The book always provides a framework for where and how to invest in innovation ideas.

If innovation is part of your job, you need to read this book. It has had a large influence on the way I think about innovation
LeikHong Leow
Dec 26, 2016 rated it it was amazing  ·  review of another edition
This book is really awesome!!

Business Innovation is not only about the product, in fact, it can be broken down into 10 different types of business focus. Many great examples were quoted inside the book, on how a brand & company being innovated and become the leader in their industry.

Well written.
Jose Papo
Aug 17, 2013 rated it it was amazing
I liked a lot the methods and tips this book gives to help improve or innovate in a solution. It´s a very compelling way to map your business, product or service and check its gaps and propose new innovative perspectives.
Camilo Gomez
Jan 19, 2015 rated it it was amazing
Amazing! A Must have!
Just ordered the physical copy.
Danupon Kingsukhon
It's a great book for innovators. ...more
Bernardo Harvey
Oct 24, 2016 rated it it was amazing
Great book full of insights on innovation
Lee Wei
Aug 20, 2016 rated it really liked it
Awesome! They have attempted (and quite successfully) creating a blueprint for business innovation.
Sep 15, 2013 rated it it was amazing  ·  review of another edition
Shelves: bizbooks
Both a framework for fostering innovation within your company and a fabulous tool to analyse existing companies and transform yours!
Apr 04, 2017 rated it it was amazing  ·  review of another edition
Innovation effectiveness bible

Simple, fact based and effective way to innovate. From running challenge to setting up the right capabilities to do it repeatedly and sustainably.
Oganalp Canatan
Jan 25, 2018 rated it it was amazing
A must read for anyone interested in management. The ten types of innovation is not about finding something new, it is about understanding how a company works and why it succeeds, or fails.
Patel Keta
rated it it was amazing
Apr 18, 2018
Fernando Solano
rated it it was ok
Dec 30, 2019
rated it really liked it
Apr 14, 2019
Paul Frandano
May 18, 2013 rated it it was amazing  ·  review of another edition
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