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Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media
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Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media

3.63  ·  Rating details ·  19 Ratings  ·  4 Reviews
Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate. It features twenty inspirational interviews with those who have defined digital formats and campaigns, revealing the stories behind the groundbreaking ideas and creative ingenuity that have shaped the digital world. The pioneers ...more
ebook, 272 pages
Published October 3rd 2012 by Kogan Page
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Bianca Smith
Where was this book when I was in grad school?

Pioneers of Digital (Paul Springer and Mel Carson) is a collection of 20 interviews and case studies looking at the founders of digital marketing, the ones who did it by design and those by accident.

In grad school one of my assignments required analyzing a case study from a book. Unfortunately the RMIT library's marketing and PR section hadn't been added to since 1990. Small exaggeration. Pioneers of Digital would have been my go-to.

Most of the inter
...more
Mark
Jan 16, 2013 rated it it was amazing  ·  review of another edition
What happens when you take the 20 most exciting “success stories from leaders in advertising, marketing, search & social media” and put them all in the same place? A really good book. Pioneers of Digital, by Paul Springer and Mel Carson, brings these stories together as a sort of history of digital thus far. All in all, there are 20 success stories that would get even the most seasoned professionals fired up to do something more.

There are many great takeaways from each digital pioneer in thi
...more
Richard Hurst
The articles on the ad / marketing folks, aren't my cup of tea. Main highlights for me, were of course Stephen Fry, but also Thomas Gensemer, Martha Lane Fox, Kyle MacDonald and Qi Lu.
Henri
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