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Mondo Agnelli: Fiat, Chrysler, and the Power of a Dynasty

really liked it 4.0  ·  Rating details ·  71 Ratings  ·  5 Reviews
The fascinating story of a century-old automobile dynastyFiat is one of the world's largest automakers, but when it made headlines by grabbing control of a bankrupt Chrysler in 2009 it was unknown in the U.S. Fiat's against-all-odds swoop on Chrysler---masterminded by Sergio Marchionne, the Houdini-like manager who saved Fiat from its own near-collapse in 2005 - has made t ...more
ebook, 336 pages
Published November 21st 2011 by Wiley
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Tirath
Feb 24, 2017 rated it really liked it  ·  review of another edition
Very fun story.
Lots of biographical/ historical information on the creation of the Fiat group of companies, and the fights and travails of the Agnelli family.
Half of the book is about that

And after Sergio's entry the book picks up pace and gives very good details about Sergio's modus operandi. Sadly the book ends in 2011; post which they have spun off Ferrari, and embarked on more capital loosening initiatives.

Loved the details of the difficulties with running auto companies, and how Sergio's di
...more
Ryan Morris
Mar 12, 2013 rated it it was amazing  ·  review of another edition
Amzing insight into the world of Fiat, the Agnelli dynasty, Enzo Ferrari and of course the current chief of Fiat/Chrysler — Sergio Marchionne. I love the way the author told the story, section by section, anecdote after business model. A page turner for anyone interested in how family owned businesses with real wealth move pawns, die on their own sword, and king-make members of industry. I recommend this book for anyone who is an auto enthusiast, corporate profiler or biography junkie.
Theo Gonella
Dec 05, 2013 rated it really liked it  ·  review of another edition
Compelling books about the Agnellis (the italian automotive tycoons) and their FIAT. From the founding of the company to the new challenges in the XXI century (under the vision and leadership of Mr. Marchionne), this books tells the story of the most important industrial group in Italy, now international group owning Chrysler.
Kenneth Lorence
Sep 14, 2013 rated it really liked it  ·  review of another edition
This was a well researched book by Jennifer Clark. Her writing style and balanced approach to portraying such a remarkable dynasty are phenomenal. The book spotlights Gianni Agnelli and carefully connects his relationship with John Elkann and Sergio Marchionne. A good read and one for anyone interested in the automotive industry, business titans, or how business truly works.
Marcelo
Jun 22, 2013 rated it it was amazing  ·  review of another edition
Great book. Very detailed as any biography should be.
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