Marketing

by Michael J. Etzel, William J. Stanton, Bruce J. Walker

Incorporating technology, this title features in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. The marketing themes integrated throughout it include critical and modern themes such as global marketing, customer relationship management, and more.

Paperback

First published August 28, 1996

Reviews

[Malaika]

I want the pdf of this book but it's not available. Kindly allow that option of download! It will be more helpful.
Thank you!