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Digital Disruption: Unleashing the Next Wave of Innovation
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Digital Disruption: Unleashing the Next Wave of Innovation

3.57  ·  Rating details ·  377 ratings  ·  40 reviews
The barriers to entry in your market just vanished. Unexpected competitors are swarming in. Are you ready?

You always knew digital was going to change things, but you didn’t realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut competitors, get closer to customers, and disru
Hardcover, 171 pages
Published February 26th 2013 by Amazon Publishing (first published October 8th 2012)
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3.57  · 
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 ·  377 ratings  ·  40 reviews

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May 23, 2019 rated it liked it  ·  review of another edition
This book lacks convincing information to support the advice given. The premise is to change your mindset from 'how can we make a new product that we can successfully sell' to 'how can we give people what they really want.' Then cause a digital disruption by making use of free tools or nearly free tools (like mobile app development software) to create digital products (e.g., like app that lets you virtually try on clothing). Iterate on the digital product to add more benefits (like suggest shoes ...more
Nothing really surprising here, but good reflections on how to develop products from the perspective of the consumer. I found some of the stories new to me, including the story about how Disney got into mobile games, in the reverse way from what you would expect. The specific guidance for doing this yourself seemed a bit vague, and surprise, the author included links to hire his company for consulting at the end of the book. I usually dislike this and feel a book needs to make up for being an ad ...more
Kent Winward
Aug 07, 2018 rated it it was ok
How quickly can technology turn a book on Digital Disruption dated? Apparently very quickly. See Kevin Kelly's The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future.
Julio Bonilla
Digital disruptors apply the love of free things to every business decision they make.
Mike Hales
Oct 18, 2018 rated it it was amazing  ·  review of another edition
Short simple and devastatingly accurate

Whatever your business, it’s going to change and you’ll need to change too. This book provides some great stimulus to get you think about how you and your business work. Unless you want to be the next sears or video rental business, start on your lifelong learning and start thinking about what your business looks like in 2-3 years time.
Tarek Amr
Mar 25, 2013 rated it really liked it  ·  review of another edition
Shelves: ebook, own
"Instead of asking How can we make a new product that we can successfully sell? the disruptor asks: How can we give people something they really want". Replace "Make" with "Give", "Product" with "People" and "Sell" with "Want".

This sentence summarises the main idea of the book. In digital age, the cost of producing new products is much lower than it was one decade ago. And the author is not only talking about digital products, but analog ones too. Hence, it is all about innovation now. People w
Jul 05, 2013 rated it really liked it
The increasing digitization of our world has turned the business world upside down. In every industry, some companies are getting closer to their customers and undercutting other competitors. This book gives the details.

There are many, many free digital tools available to potential innovators. Next, a digital platform is needed to get it, whatever it is, to the customer as quickly as possible. These are usually very inexpensive. Keep a very close eye on your feedback. For example, if it says tha
Carl Koubek
Apr 04, 2013 rated it liked it
Shelves: business
Why I read it: Initially, I picked up the book because I could get a free copy through my company.

Although Digital Disruption is both thin and anecdotal, it jams in both macro and micro concepts of the ever-changing business landscape. I could mention ten to twenty stories on entrepreneurs leveraging modern tools (Amazon Web Services, Apple’s marketplace, mobile application starter set) to create products with virtually zero upfront costs. Once you filter out the noise of these individual storie
Sam Motes
Feb 04, 2017 rated it really liked it
Shelves: business-reads
Digital disruption builds the case that innovation is in hyper mode today due to the flattened impact of the internet, social apps, free apps and related technologies. A 12 year old today can study on YouTube how to program and get his applications up on the Apple App or Google Play store on his own and impact existing industries and build wealth. This was unthinkable 10 years ago. The geeks of yesteryear could hope to have their app reviewed in a geek magazine to build cred but today they can b ...more
Sep 19, 2017 rated it really liked it
Overall, there are a lot of high-level examples in this book to get you thinking and your creative juices flowing - many times, I found myself saying "that's a neat idea" and would read on; other times, the book seemed to plod along with a few pages of filler. If you're looking for something to possibly kick-start your business or company, and get you thinking about alternative strategies, I believe you will get something out of this book. If you're looking for a guide of "here is how you do it" ...more
Marc Sader
Sep 14, 2016 rated it liked it
The book revolves around the disruption of the tech industry in the business world. The author lists examples of companies that have started or evolved their business management in a unique way (of course, he only lists the successful ones). The author has a very good way of explaining things and making them simple to understand for those who do not think in a "disruptive" way.

I read this book, wanting to learn how an industry can be shaken up in this disruptive era, but there was no "aha" momen
Mar 18, 2013 rated it really liked it
I found this book rather intriguing, as it explores the interesting subject of innovation, how to make it happen, and what companies are doing with it. I especially like how McQuivey touches on digitally disruptive platforms and and the infrastructure that companies must put in place in order to foster innovation. This is a great book for those who want to better understand innovation and how it will weave itself through every part of the business landscape in the coming years. Very insightful a ...more
Jan 13, 2014 rated it liked it
Interesting, albeit lacking in detail. Many of the assertions I would consider more closely aligned with general entrepreneurship or intrapreneurship. The digital aspect merely accelerates the delivery of a service/product and feedback. Closely monitoring and using all popular communication channels is somewhat a trademark of a successful entrepreneur in the first place, so I am not sure that the fact more and more of it is digital really makes things all that different beyond the rate at which ...more
Apr 14, 2013 rated it did not like it  ·  review of another edition
There were some interesting concepts, but for the most part this just seems written as a promotional tool for forrester research. The tone of "we know better, we can help and you're going to fail without us" kept going for the entire book, so much so that the next steps section at the end was just a list of possible ways to work with forrester.

For the same sort of thinking and a better toolset overall, read "the lean startup". You'll get all of the good insights from this and much more, without
Aug 12, 2014 rated it really liked it
Shelves: non-fiction
Not for everybody but certainly for anybody interested in modern business practices. It predicts the way things are changing in the digital age with so many digital tools either free or almost free to just about anybody. No matter how large or small or what industry sector you are in, digital disruption will happen and you need to know how to be a disruptor yourself. As a retired businessman, I was fascinated and found it a great read.
Mar 02, 2013 rated it really liked it
What an exciting book! I was delighted and charmed by the stories and concepts--I kept wondering how I could apply those ideas to my own life and work--or those of my children. It makes me excited to look to the future and to see how these disruptors change our lives! A fast read, well written. I cna't recommed it too highly!!
Jeremie Averous
Jul 25, 2013 rated it really liked it
A good short summary book on what is happening with the Fourth Revolution and how digital disruptors are changing the world we live in. It is a book by Forrester research with a lot of good stories on how digital disruptors can change things from within and from outside established corporations.
it just lacks a bit of enthusiasm and practical recommendations to become a digital disruptor.
May 24, 2017 rated it really liked it
well written with examples being used frequently for explaining concepts. gives a concise and clear action plan for anyone wanting to start on this journey. it's a no brainer one can't wait any longer. one needs to start now. only thing I did not like is that they had examples even after the book ended.
Blake Kanewischer
Mar 16, 2014 rated it really liked it
Shelves: design, kindle, business
I really enjoyed this book, because it provided a roadmap for thinking about digital disruption and total customer experience design. It made intuitive sense to me as an MIS instructor, and was simple enough that I think a senior undergraduate class could use this as a supplementary text, or a designer could use this as a discussion piece.
Apr 12, 2016 rated it it was amazing
Very well written book. A field I'm just getting into, and as someone who lives the majority of my life online, it was fascinating for me to see how this will affect the business world. How the two worlds essentially blend together to form something I had not even expected, because I'm in it right now.
Inspirational and motivational, well worth the read - even if you're just curious.
Hal Danziger
Jun 27, 2013 rated it liked it
Great points - most of which we already know, and dragged out through the book. You could probably read just parts 1 and 2 and miss almost nothing. But the reminders are always helpful...especially when coming from an authority.
Aug 09, 2013 rated it really liked it
Shelves: technology, business
Quick and good book written by VP and Forrestor analyst James McQuivoy. He primarily serves the CMO audience--and that is primarily the audience for this book. There wasn't a whole lot new for me here--but then I live and breathe tech innovation and am not the primary audience.
Oct 07, 2014 rated it really liked it
Great read for people who want to think about the current digital consumer and how to adapt what they're working on to innovate in this digital world. I love learning new concepts that are backed up with research and examples, which is exactly what James McQuivey included.
Jul 02, 2015 rated it really liked it
Great portrayal of how technology is changing everything we do.
Bry Willis
Dec 18, 2014 rated it liked it
Not bad, but not earth-shattering. Tidbits make it worth the effort, but an article might have suited.
Bryan House
Feb 27, 2013 rated it liked it
started well, but petered out at end with analyst nonsense. like most business books, would have been a very good HBR article, not enough juice to carry a whole book.
Randall Mckillop
Apr 14, 2014 rated it really liked it
Great read for all that build and sell products in the digitally driven marketplace. Which is everything.
Dec 11, 2013 rated it it was ok
Couldn't finish it, felt like there was nothing new or interesting in what the author was writing about, heard it before via other sources.
Dec 07, 2016 rated it it was ok
This book will not learn you anything. Waste of my time.
Feb 20, 2015 rated it did not like it
Very shallow ideas. no evidence on what is meant disruption. trying to convince me that disruption means to have a free product
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McQuivey is a media industry analyst who writes industry reports about the future of TV, book publishing, and other media experiences. His professional blog is available at

Though he makes his living as a business writer, he also finds time to write and comment on fiction. His hilarious reviews of the Twilight books have generated over a thousand votes on Goodrea
“R&D teams have a tendency to confuse product features with customer benefits. They assume that more features equals more benefits. This is not true.” 1 likes
“Today, only companies that partner promiscuously can accelerate the delivery of their innovative ideas.” 1 likes
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