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The Stuff You Can't Bottle: Advertising for the Global Youth Market

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3.90  ·  Rating details ·  10 ratings  ·  2 reviews
You can‘t bottle it, you can‘t Google it. The only way for brands to connect with the Internet-savvy, networked youth of today is to get involved with the cultures and subcultures that make up their world.


Through eighty-eight topics, King Adz shares his unique insights into the lives of young people around the globe. From North America, Brazil, and Europe to Russia, China,
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Paperback, 352 pages
Published May 1st 2013 by Thames Hudson
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Jaap Grolleman
Sep 23, 2018 rated it really liked it
Shelves: strategy
Each chapter, King Adz feels urged to remind us that everything changes all the time, but apart from this minor annoyance and some obvious falsities (reading this in 2018, with obvious hindsight), the book is inspirational about advertising at an almost spiritual level. The Stuff You Can't Bottle lives up to its name.
Anggaallensyah
Dec 15, 2014 rated it really liked it
The Dinosaurs need to rest their ass off. We young people despise being told what to do.
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