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Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal
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Kunden sind das Herzblut jedes Unternehmens, und zufriedene Kunden sind wertvolle Aktivposten. Einen neuen Kunden zu gewinnen, ist weitaus schwieriger und kostspieliger als einen alten Kunden an sich zu binden. Und au�erdem kann jeder Kunde jederzeit woanders Kunde werden. Was kann also ein Unternehmen tun, wenn Kunden abwandern? Oder anders gefragt - wie kann ein Unterneh
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Paperback, 336 pages
Published
March 1st 2001
by Jossey-Bass
(first published February 16th 2001)
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Mateo Askaripour is a Brooklyn-based writer whose bestselling debut novel, Black Buck, was published in January. It's been a Read with Jenna...
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