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Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book ...more
Paperback, 336 pages
Published March 1st 2001 by Jossey-Bass
(first published February 16th 2001)
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