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Wtf?: What's the Future of Business?: Changing the Way Businesses Create Experiences

3.78  ·  Rating details ·  172 ratings  ·  21 reviews
In today's rapidly changing digital environment, Darwinism is alive and well. What's the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation.
-- Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards

Rethink your business model to incorporate the power of user experiences

What's the F
Hardcover, 224 pages
Published March 11th 2013 by Wiley (first published December 5th 2012)
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Graham Mumm
Feb 28, 2013 rated it it was ok
Brian definitely brings some great "big picture" perspectives to light, but I feel that for most readers, the ideas presented are much too vague to really inspire any actionable takeaways or change in perspective. If you do see the world from the highest point of your organization/industry, enjoy. If not, you may have trouble relating to most of the content and issues addressed in this book. ...more
Casey Wheeler
Feb 28, 2013 rated it it was amazing
Shelves: business
This book is a continuation of the author’s earlier work “The End of Business as Usual.” At the same time it can stand alone on its own.

This book by Brian Solis is not your typical business book. The look and feel of the book is very different and ties in nicely with the concepts and ideas presented in the book. It has a table of contents, but they appear at the beginning of each chapter with the highlight sliding to the current chapter giving the book an almost e-book feel. Each chapter, includ
Ron Vitale
Apr 02, 2013 rated it it was amazing
I've been lucky enough to hear Brian Solis talk at a Vocus conference and spend a few minutes talking with him at a recent meetup in Philadelphia. Anyone who is interested in the future of business no matter if you're a consumer or in marketing, will want to pick up his latest book. If I could sum up Solis' mantra it would be "Engage or die" or "Innovate or die." He has been preaching his experiential brand of marketing for several years now and his latest book, "What's the Future of Business?", ...more
Bianca Smith
Originally published on

On Saturday I heard Justin Briggs explain how to set up WordPress for SEO.

During his presentation I was getting more and more agitated. I was convinced he was wrong and that his techniques won’t work.

I was right and I was wrong. Yes, his check list of things to do will get your site a certain level of visibility. Applying Justin’s tactics along with the tactics in What’s the Future of Business: Changing the Way Businesses Create Experiences by Brian S
Damien Franco
Feb 03, 2014 rated it really liked it
This is a good "big picture" book that gives you direction in modern marketing.

The underlying ideas are solid and backed by research. Solis has a good conversational style of writing that draws you in with warmth and holds you with authority. You walk away from his books feeling like you've gained knowledge that you can put to work.

You have to adapt any of these ideas to your own situation. There are no "tools" or "tricks" because this type of book is designed to transcend medium. That's not a b
Mar 11, 2014 rated it really liked it
This book is a good introduction to the concept of the buyer's journey in the digital age. I met Brian at the Inbound 2013 conference and this book offers suggestions on how to reach customer's in a world where they may know about your business long before you know anything about them. In principle, the lessons are probably most applicable in business to consumer marketing, but I anticipate we'll see more need for this approaches in Business to Business marketing as well. Brian also does a good ...more
Tom Miale
Mar 31, 2013 rated it really liked it
I wrote a review here:

In this era of social media marketing “celebrity”, it seems as though there are dozens of books, “epubs”, white-papers and blog posts about the need for businesses to change. What’s the Future of Business by Brian Solis stands out from the crowd. It reads as a textbook for adapting to the new behaviors of consumers. I hesitate to use the word “textbook” because of the images conjured up of boring economics or marketing classes. Solis
Paul Taylor
Apr 02, 2013 rated it really liked it
This is an entertaining and informative book as you would expect from Brian Solis. But the real value is that it has practical use. I started the book a little unsure of the steps my organisation needed to take to adapt to connected consumerism - but I came away with a road map - even jotting down a pathway as I read. Great stuff
Rawn Shah
Mar 14, 2013 rated it really liked it
I posted a synopsis just recently:
Mar 29, 2013 rated it it was amazing
Shelves: social-media
I really enjoyed reading this book. The information provided is invaluable and I loved the format of the book. You can read my full review of the book here ...more
Feb 05, 2014 rated it really liked it
Anyone interested in preparing their business for the integration of digital, marketing, and social into the customer experience should make this the next book you read.
Kelly Mcquiston
Sep 20, 2017 rated it really liked it
Well worth the time and it is a quick read
Oct 11, 2014 rated it liked it
Shelves: work
Your rating for this book depends entirely on where you are with your current thoughts, interest level, and level of understanding of modern marketing. I saw Mr. Solis speak at a conference in 2014, really enjoyed his talk, met him and picked up a copy of his book. In a sense, he was preaching to the choir in my case, because I already believed the user experience and shared, social experience are the lens though which we should view our marketing efforts. I didn't need to be introduced to or co ...more
William Aicher
Interesting book in general - and good for those who don't really read much or think much about these kinds of issues with disruptive technology/the growing importance of social and mobile, etc. Overall though, there wasn't anything in here I hadn't read or heard before - it was just all put together in a nice, well-written package. ...more
Mar 16, 2013 rated it liked it
Shelves: first-reads
A picture book of business management. Glossy and brightly colored, this book pops. The content is pretty good too and does a decent job of translating life for the young and socially networked to more traditional upper management, explaining why businesses need to use social media to be successful.
Jennifer Radke
Aug 20, 2014 rated it really liked it
Brian does a nice job of putting the need for digital communication into a perspective that is easy to understand for business owners. Easy to read with real examples and action items.
D. James Schwebel
Feb 14, 2016 rated it it was amazing
I thoroughly enjoyed this book. Brian Solis presents magnificent knowledge of business, user experience and disruptive technology in a casual and visually stunning manner
Nick Woodall
Good book! Lots of graphics that are easily readable and readily understood. It really helps shape the discussion of online presence and what the customer is experiencing.
Grace Foxe
Mar 24, 2015 rated it really liked it
Great book for anyone interested in the customer experience era. The book is also well designed with great images.
Anne Janzer
Mar 04, 2015 rated it really liked it
Interesting thoughts - and a beautifully formatted and prepared book.
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Apr 02, 2013
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Julie Dollin
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Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Busi ...more

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“Businesses must recognize that the voice of the customer is now more powerful than ever before. Whether Facebook, Twitter, YouTube, Yelp, review sites, product forums, blogs, or Pinterest, your customers are sharing their experiences on platforms where audiences can find what others are saying about you.” 0 likes
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