Become A Recognized Authority In Your Field - In 60 Days Or Less

by Robert W. Bly

How to Become a Recognized Authority in Your Field-In 60 Days or Less

-- There are dozens of books on public relations, self promotion, and publicity -- but no books that focus on positioning an individual as the recognized authority in his or her field.

-- The author is a living example of someone who has become a recognized expert in his field through the very advice he covers in this book.

-- Leading the Pack uses both the author's personal experiences in becoming an expert in his field as well as examples of well-known figures who have obtained "leader" status.

Leading the Pack is the first book to show the average practitioner in any field how, through a deliberate plan of self-promotion, they too can quickly elevate themselves to expert status-and become the preferred source of advice and service in their market, and eliminate the need to make cold calls and do the selling ordinary vendors do. The book is based on both the author's personal experience in becoming the recognized leader in his niche (direct marketing) as well as case histories of others who have established "leader" status using the methods outlined in the book.

Genres: Business

292 pages, Paperback

First published December 15, 2001

About the author

Bob Bly is a freelance copywriter with 4 decades of experience in direct response and business-to-business marketing. He is the author of 100 published book on topics ranging from science, sex, satire, and science fiction -- to small business, writing, advertising, and online marketing. McGraw-Hill calls Bob Bly “America’s top copywriter.”

Reviews

[Chip Cook · Rating 5 out of 5]

Bly is one of the Ascended Masters of Copywriting.

This is essential reading for people in my business, at least for those of us in America.

[Daniel Wieser · Rating 4 out of 5]

Good book on how to become an authority.
It all comes down on writing a book and making seminars.

Even if you read his other books, there is still some new information about information marketing.