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Advertising: Concept and Copy

4.11  ·  Rating details ·  131 ratings  ·  6 reviews
A classic text now in a new edition, George Feltons Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong adsfrom what to say to how to say it. 
Part 1, Strategies, operates on the premise that the idea beneath an ads surface determines its
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Paperback, 320 pages
Published August 5th 2013 by W. W. Norton Company (first published January 19th 1993)
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Average rating 4.11  · 
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Nick
Mar 30, 2010 rated it it was amazing  ·  review of another edition
This book should be handed out to every freshman in college instead of taking that freshman comp class. It's a beautifully written and illustrated exposition of everything you need to know about writing lucid, funny, eye-grabbing, thought-provoking copy, whether for the web, or journalism, or longer forms -- like books. Read this instead of Strunk and White; it's much more useful and to the point.
Tomas Ramanauskas
The absolute fundamentals.
The good old school.
The olden ads.
The golden words.
Love it.
Joey Chiang
Oct 11, 2011 rated it it was amazing  ·  review of another edition
I still keep the book to this day. Very useful!
Robert
Mar 30, 2020 rated it it was amazing
This review has been hidden because it contains spoilers. To view it, click here.
Sean Bryan
Jun 28, 2015 rated it it was amazing
Hands down one of the best books ever written about the advertising craft. Right up there with "Hey, Whipple, Squeeze This!" and Ogilvy's "On Advertising." 300 pages of real-world advice without the puffery. Highly recommended.
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