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Contemporary Selling: Building Relationships, Creating Value - 4th edition
Published in previous editions as Relationship Selling , the latest edition of Mark Johnston and Greg Marshall’s Contemporary Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415... .
440 pages, Paperback
First published January 1, 2013
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