Crowdstorm: The Future of Innovation, Ideas, and Problem Solving

by Shaun Abrahamson, Bastian Unterberg, Peter Ryder

Tap the best of the crowd in order to put yourself ahead of the competitionIncreasingly, organizations recognize that they require a new foundation for problem-solving and innovation in order to respond rapidly to changes in their business. The solution: Access a broad array of talent wherever it exists. "Crowdstorm" shows you how to effectively leverage external networks to solicit, refine, and select ideas for innovation in a wide variety of fields from marketing to product development. By learning the processes and gathering the right tools, organizations will be able to attract and motivate talent to improve their approach to complex problem solving, idea creation, and innovation.Describes how organizations can find a new infrastructure to organize their work using extended communitiesBastian Unterberg is the founder and CEO of jovoto, a Berlin and NYC based consultancy shaping future work environments and dedicated to nurturing talent by leveraging the power of collaborationShaun Abrahamson is the founder and CEO of mutopo, working with organizations to help them benefit from large scale collaboration with experts and customers.

The best solutions and innovations are waiting to be found. "Crowdstorm" gives you the tools to find the right people for your organization, right now.

240 pages, Hardcover

First published January 29, 2013

Reviews

[Konstantin Mihov · Rating 4 out of 5]

I found this book particularly insightful in its ability to bring together the case studies of crowdstorming that we may know from day-to-day business but haven't thought about the extensive thought process that goes into leveraging the power of the masses.

[Ben Schnell · Rating 1 out of 5]

Has some good ideas, but it should be a 30 minute slide deck presentation.