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Feed the Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales Growth
The seven-step marketing system for fast and furious business growth
Fewer than 5% of the 26 million U.S.-based entrepreneurial businesses achieve rapid growth. "Feed the Beast" focuses on the 20% of marketing effort that will have the biggest effect on sales. These seven strategies teach you how to apply limited resources more effectively and substitute finesse (the right tactics) for brute force (big budgets). Drew Williams is managing partner at nuRevnue Partners with more than 30 years experience developing and marketing new products.
Jonathan Verney is president of marketing PR agency The Corporate Storytellers Inc. and practice lead for content strategy at nuRevenue Partners.
Fewer than 5% of the 26 million U.S.-based entrepreneurial businesses achieve rapid growth. "Feed the Beast" focuses on the 20% of marketing effort that will have the biggest effect on sales. These seven strategies teach you how to apply limited resources more effectively and substitute finesse (the right tactics) for brute force (big budgets). Drew Williams is managing partner at nuRevnue Partners with more than 30 years experience developing and marketing new products.
Jonathan Verney is president of marketing PR agency The Corporate Storytellers Inc. and practice lead for content strategy at nuRevenue Partners.
- GenresBusiness
352 pages, Paperback
First published January 1, 2013
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July 24, 2013
I'm a little biased. I wrote this one. That said, if you're running a business and have decided it's time to put your marketing hat on, this book might be just what you're looking for.
FTSB is not about the 80. It's about the 20. This book focuses on the 20% of marketing effort that will have the biggest effect on sales outcome. For you, the entrepreneur, it means being able to apply your limited resources more effectively. It is possible to substitute finesse (the right tactics) for brute force (big budgets), and we'll show you how we have, and you can, do exactly that.
FTSB is not about the 80. It's about the 20. This book focuses on the 20% of marketing effort that will have the biggest effect on sales outcome. For you, the entrepreneur, it means being able to apply your limited resources more effectively. It is possible to substitute finesse (the right tactics) for brute force (big budgets), and we'll show you how we have, and you can, do exactly that.
Displaying 1 of 1 review