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The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

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3.70  ·  Rating details ·  189 ratings  ·  13 reviews
Don't be the last to get in the game! A gamification blueprint you can follow to beat the competition at every turn

"The Gamification Revolution" explains how to "gamify" any business strategy to seize the competitive edge. The book illustrates the importance and inevitability of gamification and walks readers through the process of using game mechanics and concepts to moti
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Hardcover, 256 pages
Published April 16th 2013 by McGraw-Hill Education (first published January 1st 2013)
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Horia
Sep 17, 2013 rated it it was ok
Shelves: gamification
Overall, the book was ok. Defintely not what I was expecting (according to the references of Gabe Zichermann), the holy grail of gamification.

In general the book presents a lot of case studies in favor of gamification and gives a couple of guidelines about how to make gamification work. I could argue, that in some cases, examples of real games are given as gamification examples (ex: Foldit is a game in its own right, not a gamified app).

I was also hoping to find a structured implementation plan
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Denis Romanovsky
Jan 11, 2018 rated it really liked it
Some parts of this book are quite deep and interesting, other parts are not. So it worth reading, but do not expect something extraordinary. What is also good is a number real life examples of gamification in business with explanation of their main gameplay mechanics.
Wayne McCoy
Apr 08, 2013 rated it liked it
'The Gamification Revolution' is a guide for gamifying the business world. It's a kind of buzzword in modern business and this book goes about attempting fairly well how gamification is being used by businesses. To get employee engagement, this is certainly something that can be beneficial, especially among younger employees who are also gamers.

The book includes access to a webpage that attempts to gamify the reading experience. Answering questions about the chapter would unlock extra features a
...more
GONZA
Feb 19, 2013 rated it really liked it
It took me more than a months to finish this book, because more than once I stopped trying to comprehend all the almost neverending ramification of the gamification's theories applied to businness. It's not only about game-based learning, in which you teach new skills using a game, but the gamification is the situation in which you incorporate game mechanics into a non-game activity.
The author uses a lot of examplese and gives simulations also, still it is not an easy book. As a psychologist the
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Taavi
Apr 29, 2013 rated it it was amazing
The ultimate bible to Gamification - how to apply game mechanics to increase engagement with employees or customers around your idea, product or service.

Book is really easy to read and case studies help to illustrate the potential what use of Gamification can have for your business. Books reading has been gamified and readers can take optionally several challenges to make reading more fun for them. Also this book comes with ReadSocialApp application which brings together authors, readers commun
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Bia
Mar 15, 2013 rated it really liked it
4 stars

Thanks to NetGalley and to the publisher for the opportunity to read this book because in my area of knowledge this is one book that should be used as a training method at enterprises and business schools.

Sometimes I had to stop the reading to clarify and to think about what was being explained so that was one of the reasons I liked this book: I thought about the implications to the Brazilian enterprises and to my students.

I’m going to start adopting this process of using games as a mec
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deleted d
Mar 29, 2015 rated it really liked it
You can use games to get your goals, from improving employees productivity to getting new customers to grow the biz.

People are motivated by games, and games have far more to offer than a few minutes’ fun. Companies need to implement gamification to keep ahead in our modern world. They can help you in every area from strategy building to recruitment and customer engagement.
Francis Dupont
May 10, 2013 rated it really liked it
Good introduction book to gamification. Lots of example and links to related content on business who introduce gamification process. You can also try the social read app while reading, it's fun to see your progress. I found part 2 of the book a little bit boring. In summary, it's a good reference to read. ...more
Jari Pirhonen
Jan 17, 2016 rated it really liked it
Good introduction to gamification principles. Lots of real-world examples and experiences how to gamify innovation, strategy process, recruitment, training, etc.
Mariella
Jan 23, 2015 rated it really liked it  ·  review of another edition
Interesting ideas and detailed in how businesses are incorporating gamification, and its limitations.
tyto
Mar 07, 2014 rated it liked it
3 1/2 stars
Marta Rauch
Feb 03, 2013 rated it it was amazing
Shelves: gamification
Excellent resource, and a great example of gamifying reading. Be sure to check out the companion app online, ReadSocial at http://readsocialapp.com/ ...more
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