Goodreads helps you keep track of books you want to read.
Start by marking “Marketing Asian Places: Attracting Investment, Industry, and Tourism to Cities, States and Nations” as Want to Read:
Marketing Asian Places: Attracting Investment, Industry, and Tourism to Cities, States and Nations
Enlarge cover
Rate this book
Clear rating
Open Preview

Marketing Asian Places: Attracting Investment, Industry, and Tourism to Cities, States and Nations

3.75  ·  Rating details ·  4 Ratings  ·  2 Reviews
As Asia enters a new era of fierce global competition for investment, people, and tourists, which places will be successful? Who will be the new Asian winners? The challenges and threats to Asian prosperity have never been greater as new opportunities arise and new threats mount at an increasingly faster rate. Nowhere in the world are the stakes for recreating development ...more
Hardcover
Published December 10th 2001 by John Wiley & Sons
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Marketing Asian Places, please sign up.

Be the first to ask a question about Marketing Asian Places

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-34)
Rating details
Sort: Default
|
Filter
mellyana
Jul 30, 2007 rated it really liked it
Shelves: urban, tourism
Although cities in this book are not always comparable to Indonesian, some principles and facts are helping me to see how Indonesian cities in attracting tourist to the city.

It's easy to read, with figure, illustrations, and short stories to explain Kotler's thoughts. Still, it has to bear in mind, marketing city should go to quality of live of the resident.

This book is one of the most expensive book I ever had, hope it will be a good investment
Togar  Silaban
Saya baca tahun 2003.Walikota dan Bupati wajib membaca buku ini.
Sebuah buku yang memberi inspirasi bagaimana memasarkan wilayah, kota dan kawasan. Apa yang harus dilakukan oleh manajer wilayah, kota untuk menarik investasi di wilayah dan kotanya.
Buku ini memberi gambaran kepada para manajer kota (manajer dari manajer), bagaimana mengundang orang supaya datang berinvestasi dan atau berkunjung ke wilayahnya.

Phoii Phoii
rated it really liked it
Jul 02, 2018
Irvan
rated it really liked it
Oct 15, 2010
Aziz
added it
Oct 16, 2011
Astria Hindratmo
marked it as to-read
Apr 08, 2012
Joel
added it
Apr 12, 2012
Sheerazbhat
marked it as to-read
Mar 01, 2013
Steve Wakhungu
marked it as to-read
Apr 11, 2013
Rifa Wahyuni
marked it as to-read
Apr 24, 2013
Shabnam Malikova
marked it as to-read
May 02, 2013
Andrés Addhem
marked it as to-read
May 20, 2013
Sanjaya Yudha
marked it as to-read
Jul 04, 2013
Nour
marked it as to-read
Jul 26, 2013
Cleopatra Selene
marked it as to-read
Aug 18, 2013
Daria
marked it as to-read
Nov 17, 2013
Tijana Delic
marked it as to-read
Jan 23, 2014
Tuan Hq
marked it as to-read
Apr 20, 2014
Mariana Nicolaescu
marked it as to-read
Apr 19, 2015
Margie Ampa
marked it as to-read
Jul 07, 2015
Phu Nguyen
marked it as to-read
Sep 14, 2015
Shqiprim Balaj
marked it as to-read
May 10, 2016
Cek  virabey
marked it as to-read
May 29, 2016
Sasha Semikrasova
marked it as to-read
Sep 06, 2016
Mei-Chi Chao
marked it as to-read
Sep 10, 2016
Abraham Arslan
marked it as to-read
Nov 23, 2016
Rozita
marked it as to-read
Dec 12, 2016
Nagihan
marked it as to-read
Dec 13, 2016
There are no discussion topics on this book yet. Be the first to start one »
585 followers
Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar
...more