Business: A Changing World [with CD-ROM]

by O.C. Ferrell, Geoffrey A. Hirt, Linda Ferrell

A Changing World by Ferrell/Hirt/Ferrell is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike competing books, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Ferrell/Hirt/Ferrell is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesn’t inherit out-dated examples from a hardback derivative. With market-leading teaching support and the most up to date content available, A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content and the best teaching support around.

Genres: Business

576 pages, Paperback

First published April 1, 1989

About the author

Dr. O.C. Ferrell is the James T. Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University. He has served on the faculty at Belmont University, the University of New Mexico, University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, University of Michigan, Illinois State University, and Southern Illinois University.

Reviews

[Shannon]

Good introductory book to business. The examples were clear and the questions helpful in thinking critically about the topic.

[David Reber]

SPOILER ALERT:

Maybe this book isn't as bad as the instructor that lead the class. I can't really say "taught." It is a very basic elementary business fundamentals book that would be good for anyone who speaks english and has lived in the woods most of their life with no internet service or wallet.

The positive? It is up to date with current examples.

[Kim]

Definitely not a fun, voluntary read but it was straight forward and very informative.

[Marcianna Oughstun]

Helped me choose my concentration for Business!

[Eka]

berusaha membaca ini sekarang... hooooohh...