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Design Forward: Creative Strategies for Sustainable Change

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4.21  ·  Rating details ·  28 ratings  ·  2 reviews
Hartmut Esslinger’s leitmotif as a designer is ‘things do not stand for themselves, but for us.’ His new work, Design Forward, is a book about the history, practice, and future of Strategic Design.

Design is one of the few holistic disciplines in the industry that combine social and emotional desires and requirements with the realities and possibilities of technology, the e
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Paperback, 308 pages
Published May 30th 2013 by Arnoldsche Art Publishers (first published November 16th 2012)
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4.21  · 
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 ·  28 ratings  ·  2 reviews


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David
Feb 26, 2017 rated it it was ok
To summarize the book: Business people are conservative number-crunching yes-men. Designers are the only people with creativity, therefore the only way a company can succeed is to have designers at the top. Apple is the best. Also take a look at the things I did on the next 100 pages (and also at the things my friends did on the next 50 pages).

Maybe I am exaggerating a bit. The book has some good ideas, but they are all revolving around keeping the customer (and customer experience) in mind, whi
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Alicia
Mar 05, 2013 rated it liked it  ·  review of another edition
I found the middle section of this book charming - very interesting insights into the history of frog, and the evolution of current project design. Everything else felt a little too scattered (and the copyediting was poor). Overall, worth a read.
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