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Three Blind Mice: How the TV Networks Lost Their Way

3.80  ·  Rating details ·  113 ratings  ·  7 reviews
What happened to network television in the 1980s? How did CBS, NBC, and ABC lose a third of their audience and more than half of their annual profits?

Ken Auletta, author of Greed and Glory on Wall Street, tells the gripping story of the decline of the networks in this epically scaled work of journalism. He chronicles the takeovers and executive coups that turned ABC and NB
Paperback, 656 pages
Published September 1st 1992 by Vintage (first published 1991)
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Oct 22, 2010 rated it really liked it  ·  review of another edition
Great book that goes through the history of the networks and how those early choices lay the ground work for each network's identity. Though written over a decade ago- it is still relevant. ...more
Dec 08, 2008 rated it really liked it
Shelves: pop-culture
It seems so long ago that Rupert Murdoch challenged the Big Three Networks with the introduction of the Fox Network, yet Auletta's coverage aging network television at the dawn of mass cable consumption is brilliant. ...more
Hank Stuever
Jul 14, 2013 rated it liked it
Not riveting, but definitely prescient.
May 03, 2018 rated it it was amazing
One of my all-time favorites. I read this a few years into my TV career before working for one of the networks. It was interesting to read about all the background and then hear some of the stories from colleagues who lived through it and had their own insights.
Oct 21, 2017 rated it it was ok
This is a good book about business; it's not a good book about the television business. ...more
Jan 29, 2008 added it
Recommends it for: anyone employed by a tv network
too much! stopped after 216 out of 577 pages. all 3 networks were by then in the hands of other corporations. i had experienced GE's leadership at NBC and was curious to know more...but too revolted to continue reading. ...more
Michael Todd
Aug 26, 2009 rated it really liked it
Shelves: non-fiction
I read this in college...way before the a serious 4th network competitor, before cable became a viable challenger and long before the Internet and social media have upended the entire media world. It was most interesting, continues to have valid points and wish I still owned my copy.
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Ken Auletta has written Annals of Communications columns and profiles for The New Yorker magazine since 1992. He is the author of eleven books, including five national bestsellers: Three Blind Mice: How the TV Networks Lost Their Way; Greed And Glory On Wall Street: The Fall of The House of Lehman; The Highwaymen: Warriors of the Information Super Highway; World War 3.0: Microsoft and Its Enemies; ...more

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